5 min

Evergreen vs. Nevergreen (Solopreneur Project‪)‬ Social Media Pubcast by Jon Loomer

    • Entrepreneurship

What is evergreen content? It's something you create -- a blog post, a video, a training course -- that doesn't have an expiration date. Or, if it has an expiration date (everything is evolving all the time!), it will retain its value for at least a couple of years.

I never considered this concept when I started my business or when I chose my focus of Facebook advertising. Had it been important to me at the time, it's possible I would have gone a different direction.

What is evergreen content? It's something you create -- a blog post, a video, a training course -- that doesn't have an expiration date. Or, if it has an expiration date (everything is evolving all the time!), it will retain its value for at least a couple of years.

I never considered this concept when I started my business or when I chose my focus of Facebook advertising. Had it been important to me at the time, it's possible I would have gone a different direction.

5 min

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