Every Framework Has a Ceiling - ColorWord Creative

Company: ColorWord Creative
Owners: Amanda Garcia
Year Started: 2016
Employees: 1-10 

In this episode, Amanda Garcia, founder of ColorWord Creative, shares her journey from nonprofit fundraising to running a messaging-first agency. We talk about finding clarity, building community through StoryBrand, and how frameworks like Profit First helped her grow until they didn’t.

Inside this episode:

• The surprising downside of saying yes to every client request
• Why joining StoryBrand transformed Amanda’s confidence, community, and client work
• How Profit First created stability and what had to change as the agency grew
• A creative approach to celebrating agency milestones that reinforces culture
• The mindset shift needed to turn lived experience into long-term clarity