Every Marketing Term You've Been Too Afraid To Ask About

If you've ever nodded along in a meeting while someone threw around terms like CTA, SEO, digital footprint, or brand strategy and had absolutely no idea what they actually meant this episode is for you.

Most business owners learned marketing on the fly. A college class here, a hundred articles there and somehow the more you read, the more confused you get.

In this episode I cut through the noise and get back to basics.

I walk through the words you hear constantly in sales and marketing: market, brand, branding, CTA, SEO, digital footprint, business development, client experience and explain what they actually mean in plain language.

Plus the Jeff Bezos quote that nails what your brand really is. And a WTF moment about a brilliant client who had every credential imaginable but couldn't explain what he did until he finally just said it.

There are benefits to a rebel mindset.

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