Everyday Green Home Marla Esser Cloos

It is hard to talk about how our homes impact our health, well-being, and climate when so many people still struggle to afford the cost of buying their own homes.
Today, I bring you a solution cultivated by Kerry Langley, an industry colleague I have known for quite some time. 
I’m Marla, the Green Home Coach, and I invite you to lean in and pay attention as you discover how his financial modeling tools and software can help you unlock the doors to a brighter financial future and lead you to the home you deserve!
I am so excited to have Kerry share his insights today! They will allow you to approach your housing journey with a fresh perspective and attain outcomes you may never have thought possible.
Getting to know Kerry 
Kerry Langley is a financial math enthusiast. With a career spanning 38 years in mortgage banking, he used to cater to millionaires with complex financial dealings. However, the 2008 recession took him from thriving to struggling and led him to re-evaluate his approach. After talking to a friend who worked at Merrill Lynch, he felt inspired to explore opportunities that could benefit a broader audience. So he transitioned to high-performance homes and green buildings, even though he had limited knowledge about green and energy-efficient concepts. 
Making Green Living Financially Accessible
Kerry began a mission to make sustainable, green living financially accessible. He partnered with various organizations to create EarthCraft House, a certification program promoting green homes. That endeavor led to the development of his green mortgage software, Home Bucks, to help consumers identify ways to improve their homes, enhance energy efficiency, and reduce the total cost of ownership.
Creating Home Bucks
Even though he lacked experience in software development, Kerry still embarked on developing a software tool. The result was a groundbreaking tool called TCO (Total Cost of Ownership), which he later trademarked under the name Home Bucks. This innovative tool aims to empower consumers to live in homes that may seem out of their budget range by optimizing financial aspects. 
Making Green Choices affordable 
Through Home Bucks, Kerry demonstrated how buyers could incorporate items like solar panels into their mortgage, lower their interest rates, and ultimately reduce their total cost of ownership without straining their initial budget. His practical approach dismantled the misconception that sustainable living was financially out of reach and reinforced the idea that green choices could, in fact, be affordable.
The EarthCraft House Certification Program 
After being approached by the Atlanta Home Builders Association and the Southface Institute, Kerry partnered with them to develop a green mortgage and got involved with the EarthCraft House certification program. 
Enhancing Energy Efficiency
Kerry's approach to green homes includes the integration of solar panels, improvements in insulation, installation of energy-efficient appliances, and upgrades to windows. He aims to demonstrate that achieving sustainability and energy efficiency does not necessarily come with a higher price tag. 
Addressing Misconceptions About Green Homes
One of the challenges Kerry encounters is the prevailing misconception that green homes are expensive and unattainable. Through his meticulous financial modeling and calculations, he debunks that myth. 
Creating Long-Term Wealth
Kerry helps his clients make informed decisions about their homes, which is their most significant investment. He firmly believes that with careful consideration and a comprehensive understanding of the financial aspects, individuals can build long-term, multi-generational wealth through homeownership. His approach also involves smart financial planning.
The Importance of Thoughtful Home Buying
Kerry emphasizes the importance of thoughtful consideration when buying a home. He points out

In a world of evolving priorities and rapidly changing investment landscapes, three letters have ignited discussions that resonate far beyond the financial realm: ESG. Environmental, Social, and Governance is a trifecta of influence shaping how businesses get scrutinized, evaluated, and ultimately endorsed. 
ESG has grown into a juggernaut of consideration, designed ostensibly to gauge a company's commitment to the planet, its people, and its principles. However, as the spotlight has intensified, so have the debates surrounding its genuine impact. 
I'm Marla, the Green Home Coach, here to guide you in navigating the labyrinth of ESG with fresh insight and an open mind! I am delighted to have Tony Pratte of the Sound Room, join me to share his viewpoint as we discuss ESG and unravel its meaning.
The Meaning and Impact of ESG 
ESG is not just a buzzword but a framework that evaluates how a company performs in areas beyond financial metrics. ESG is a lens through which companies get scrutinized for their environmental practices, social responsibility, and corporate governance. It is significant for investors seeking to align their portfolios with ethical and sustainable values. However, much complexity and subjectivity are still involved in measuring those factors accurately.
Navigating the Challenges 
The challenges inherent in implementing ESG criteria include the potential pitfall of greenwashing, where companies manipulate or exaggerate their ESG efforts to appear more environmentally and socially conscious than they are. The lack of standardized reporting and varying interpretations of ESG metrics can make it difficult for investors to make informed decisions. Furthermore, the skepticism that ESG can evoke makes one wonder whether some corporations genuinely embrace these principles or are merely jumping on the bandwagon.
Balancing Profit and Purpose 
Balancing profit with purpose is a central theme when addressing the tension between financial success and ESG commitments because companies can indeed be both financially successful and socially responsible, and companies with strong ESG practices often have a competitive edge, attracting consumers, investors, and even talented employees who align with their values. 
A Paradigm Shift in Business
ESG considerations drive companies to adopt sustainable practices, create social impact, and enhance governance structures. There are many real-world examples of companies embracing ESG principles and reaping benefits like reputation, customer loyalty, and innovation. ESG has catalyzed a shift towards purpose-driven business models, redefining success beyond monetary gains.
ESG on a Personal Level
Individuals can contribute to the ESG movement in their personal lives with conscious consumption, ethical investment choices, and supporting companies aligned with their values. Education and awareness are essential to inform consumers because informed consumers can drive demand for responsible products and services. We need to understand that ESG is not solely a corporate endeavor. It is a collective effort that begins with small, intentional actions.
A Call to Embrace the Potential of ESG
The potential of ESG is crucial for positive change. Despite its complexities and controversies, ESG allows for a more sustainable and equitable future. So it is essential to engage with ESG discussions, ask critical questions, and support companies genuinely committed to making a difference. 
Diverse Board Composition and Qualifications
When examining the composition of a company board concerning ESG, some instances prompt the consideration of whether the lack of banking expertise could impact board decisions. That raises questions about the percentage of board members with banking experience and the potential implications for decision-making.
Risk Management and Consequences
Tony points out a scenario where poor risk management led to t

In a world increasingly driven by the pursuit of sustainability and community well-being, the rise of B Corps is emerging as a beacon of hope for a more conscious and responsible business approach.
I was recently captivated by a charming shop called Plenty Mercantile, nestled in the heart of Automobile Alley in Oklahoma City. It is a delightful store that embodies the principles of sustainability and ethical entrepreneurship, and I was thrilled to meet Traci Walton, one of the owners!
I’m Marla, the Green Home Coach! Today, I invite you to join me in exploring the incredible achievements of Plenty Mercantile and learn how they charted their course toward becoming a B Corp. 
So, fasten your seatbelts for a heart-warming and inspiring tale of entrepreneurship, sustainability, and the pursuit of a better world!
The Origin of Plenty Mercantile
Plenty Mercantile came into being due to Traci and her daughter Brittany's passion for sustainability and desire to bring sustainable practices to mainstream retail. Traci was raised by her Native American grandmother, who instilled the values of respecting the environment, which further influenced their vision for the shop. The idea to create a store resembling their home and promoting sustainability took root, and they embarked on their journey of starting Plenty Mercantile in 2012.
Becoming a Leader in Sustainability in Oklahoma City
Plenty Mercantile has played a pioneering role in promoting sustainability in Oklahoma City. They aim to create a safe and welcoming space for customers to shop while making informed choices to support sustainable practices.
Becoming a B Corp
A B Corp certification is a voluntary designation for businesses and organizations committed to positively impacting people, the planet, and profitability. Traci explains that they aspired to become a B Corp from the start, aligning their business practices with sustainability on every level. However, achieving the B Corp certification was challenging. After years of following the B Corp structure and seeking improvement, they finally enlisted the help of a consultant, which proved to be a game-changer in guiding them toward their B Corp certification.
The Importance of B Corp Certification
The significance of a B Corp certification goes way beyond just marketing a company as sustainable. It involves a deep dive into financials, governance, impact, and various aspects of business operations, providing third-party verification of their sustainable practices. 
The Power of Making Sustainable Choices
Sustainability does not necessarily mean higher costs. It means there are cost-effective and sustainable alternatives available in the market. Making sustainability choices sends powerful messages through purchasing power and contributes to long-term positive change.
People-Centric Sustainability
Sustainability is people-centric because it focuses on how sustainable choices positively impact individuals, their health, and future generations. Considering the health implications of products and practices is crucial for everyone- especially those who are cancer survivors!
Building a Sustainable and Equitable Business
Sustainability is integral to the business values of Plenty Mercantile, and it gets reflected in every aspect of their operations. Traci points out that sustainability extends beyond the products they carry in the store. It also encompasses how they treat their employees, community engagement, and overall business practices. 
Encouraging Others to Pursue Sustainability
Traci aims to inspire others to pursue sustainability and B Corp certification. Sustainability is a journey that requires continuous effort and improvement, and she hopes to see more businesses in Oklahoma and beyond adopting sustainable practices and becoming B Corps because it will positively impact communities, the environment, and future generations.
Celebrating Sustainable Produc

Artificial intelligence has become the buzzword of the century, permeating news headlines, chat platforms, and even our everyday browsing experiences. Its presence in our lives is undeniable, revolutionizing the world of computing and enhancing human existence in ways we could have only dreamed of! 
Amidst this AI revolution, another concept has been capturing our collective imagination for years- Smart Homes. 
I’m Marla, the Green Home Coach! Today, I am excited to delve into the realm of smart and connected homes with a true expert in the field! I have Tony Pratt from the Sound Room joining me in the studio to explain how to tie smart home technology together with AI.
Tony’s insights will undoubtedly leave you captivated as we embark on an enlightening journey into the world of artificial intelligence and smart homes!
Artificial intelligence and connected homes
There are two parts to getting to grips with artificial intelligence and connected homes. The first is getting to understand all the different smart home devices. The second is learning how to tie them all together. (Companies like the Sound Room have the experience to know which features you can use to integrate and interact with your devices.)
Still a work in progress
Currently, the integration of artificial intelligence into smart home devices is still a work in progress. While AI has not fully permeated the realm of smart homes yet, it is undoubtedly the direction in which the technology is heading. Soon, AI algorithms will be capable of learning your preferences, such as the desired temperature for your thermostat, by analyzing data from various sources. This includes comparing it with external factors like outdoor temperature, humidity, and wind conditions. Through this correlation of information, AI will enable smart homes to provide a more personalized and optimized living experience.
Privacy and Data Collection
There are concerns surrounding data collection and privacy in smart home systems. Tony explains that while some systems collect data, it is kept within the house and not accessible externally. He points out the trade-off between inexpensive devices like Google and Alexa, which mine user data to offer cheaper products, versus systems that prioritize privacy and charge higher prices.
Artificial Intelligence and Home Automation
AI is transforming home automation by enabling more advanced data processing and analysis. AI allows systems to understand users' habits and preferences, leading to more personalized and efficient control of devices. Tony highlights the importance of planning and having multiple trigger points in an AI-powered smart home. 
Challenges in Implementing Smart Home Systems
There are several challenges in implementing smart home systems, particularly the shortage of computer chips and reduced quality control due to external factors like COVID-19. That has resulted in higher device failure rates, which can impact the user experience.
Home Automation Start Points and Wifi Networks
Tony suggests two starting points for home automation: environmental control (lights, locks, thermostats) and entertainment (audio-video systems). He explains that while entertainment systems are more appealing, environmental control is easier to implement initially. He stresses the significance of having a robust wifi network in smart homes, as that forms the backbone for connecting various devices and ensures smooth functioning, especially as AI becomes more integral to home automation.
Lock and Leave
By connecting additional devices to their smart home network, homeowners can ensure that all their devices interact seamlessly and respond to voice commands through platforms like Alexa or Google. That integration allows for convenient control over different aspects of the home, such as triggering routines like "good morning" or "good night," as well as indicating when the homeowner is leaving or arriv

Do you ever think about home inspection?
Most people only ever think about home inspection when buying or selling a property. However, the truth is that you will benefit from a proper home inspection because it will allow you to live in a healthier and more comfortable home environment.
I’m Marla, the Green Home Coach! Today, I’m excited to introduce a remarkable Oklahoma City lady I recently had the pleasure of meeting. Stacey Page is a home inspector who brings a unique perspective to the field. She joins me on the show to discuss the importance of home inspection for our daily lives.
Becoming a Home Inspector
Stacey started home inspecting about two years ago, working with her husband in the company he started five years ago. She initially helped with the administrative side of the business, but her passion for homes and woodworking led her to shadow her husband and eventually become a home inspector herself. She did the necessary nine months of training, passed the state test, and has been doing inspections with her husband for two years.
Women in home inspection
Stacey believes that many women feel intimidated by home inspection due to the male-dominated construction industry and the perception that women have less knowledge about home maintenance and functioning. However, she emphasizes that women have the capability to learn and can bring a different insight and perspective to the job. 
Hazards
Stacey acknowledges that home inspection can be dirty and uncomfortable, with hazards such as spiders and unpleasant environments. However, she assures that there are ways to protect oneself, such as wearing coveralls, booties, and gloves. Despite encountering some dirty and unpleasant situations, Stacey has also inspected immaculate houses.
Why regular home inspections are important
Regular home inspections are essential to catch issues early on before they become major problems. Inspections can reveal problems like moisture build-up between window panes, overflowing condensate lines, and active leaks. Those issues can lead to wood rot, termites, mold, and other expensive problems if not caught early enough. Even if a homeowner is already aware of an issue and has attempted to fix it, it is still necessary for inspectors to thoroughly check the area to ensure there are no remaining issues.
The biggest reason for people to have a home inspection
The most important reason is the health and safety of your family and having a healthy home. A home is one of the biggest investments in people's lives. Issues can arise with new builds due to contractors cutting corners. Home inspections and maintenance are essential for ensuring the home is safe and efficient. 
The long-term costs of maintaining a home 
We must consider the long-term costs of maintaining a home and not just the initial cost. Homeowners need to be educated on how to maintain their homes because small issues, like failing caulking, can lead to larger problems like flooding. 
The unique thing about Stacey’s company
One thing that sets Stacey and her husband’s company apart from others is that after something they point out gets repaired, they go back and re-inspect the home for free to check that the job was properly done.
A wellness check for your home
Having your home inspected every few years is a bit like going to the doctor for a wellness check.
Potential issues and safety
It is essential to address potential issues in a house, such as roof problems, moisture, mold, termites, mildew, and electrical hazards, and to have safety measures such as smoke detectors in place to avoid potentially life-threatening situations.
A clear understanding
Stacey’s company aims to provide clients with a clear understanding of the condition of their homes without using scare tactics. They categorize issues into normal, minor, and major, so their clients can prioritize their concerns. The goal is to help

Real estate is a massive part of our lives! 
We live in homes, buy homes, sell them, fix them up, and rent them, and real estate is at the heart of all that!
Much about real estate has been in the news lately, with home prices being turbulent during the pandemic and people moving to different places. 
The side of real estate that has recently been taking hold is one that I love working with most. It’s the side that brings better, healthier, and more sustainable homes to the forefront, and there is a whole group of people out there trained to work with it. They know how to talk to you as a buyer, seller, or renter and can help you find a home that works best for you and everyone living with you!
I’m Marla, the Green Home Coach. Today, I’m excited to have Kari Klaus from Realty Sage, and Ashley Rose Gonzalez from Ashley Rose Sacred Spaces, joining me on the show!
About Ashley Rose Gonzalez
Ashley is a NAR Green-certified realtor located in Boca Raton, Florida, and does surveys on most of South Florida. She has been a green realtor for the last two years. Her green journey began about ten years ago when she had a tumor in her stomach. Fortunately, she caught it before it became cancerous. At the time, she had been living in a toxic environment and was in a toxic relationship. So she had to learn how to take charge of her life and health, and it became her passion! Ashley’s life is now a sacred ritual for herself and the earth. She believes she is here to assist and educate her clients. 
Small steps
Ashley believes it is her dharma to save the earth and help people live in the healthiest way possible! She started with small steps, changing the products she was using. She used to be a fashion stylist in New York, working with eco and hemp designers, and had no idea that her journey would lead her to where she is now! 
Customized service
Ashley learns about her clients and customizes her services to suit their specific needs.
About Kari Klaus
Kari is the Founder of Realty Sage and its sister site, Realty Sage Pros. Realty Sage started as Beaver Green Homes, which was based on Kari's struggle to sell her property after making it as green as possible. Realty Sage is a different kind of real estate market that uses a sage score system based on features like solar systems, energy efficiency, and certifications to help market properties. It gives buyers a better understanding of a home’s features and helps sellers market more accurately. It also gives real estate agents like Ashley a platform to work from and showcase their skills.
Realty Sage Pro 
Realty Sage Pro is a site for green real estate agents to list and market properties. It has more than 120,000 real estate agents across the country on its database. They are preparing to expand into other professionals like architects, interior designers, and landscapers.   
Women in green homes
There is a growing group of women working and collaborating in the green home space. 
Taking care of ourselves
Women are starting to understand that caring for the earth begins with ourselves. That means we must also take care of our physical homes because everything is connected, and they are an extension of who we are. Ashley believes it is our collective and individual duty to care for and preserve our environment.
Economics of green building
Building a green home today makes financial sense because doing so now is way more affordable than before.  
Understanding the difference
It can be hard to understand the difference between different eco-friendly homes. Realty Sage allows real estate agents to help people understand the finer differences, apart from price, like quality and certifications.
Feng shui principles 
Designing a home with feng shui principles makes it feel better! Ashley Rose is delighted to have connected with Kari and loves having a place to showcase her feng shui skills and help peop