The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is the president of the League of Extraordinary Coworking spaces, a global network of 35+ boutique coworking spaces. She also advises start-ups, Fortune 100 companies and other coworking spaces on space design and operations.
211. One Thing you Can Do to Start Selling More Flex and Dedicated Desks
Potential members that tour looking for office space understand that "product" and they usually "need" it and value it enough to pay for it. Often they require privacy, a space to meet with clients, or make frequent ongoing phone calls.
Outside of major markets, you likely tour fewer potential members that come in looking for a flex desk or dedicated desk. These require more education and more of an "emotional" sell. Your sales funnel for offices is pretty simple. Google search --> tour --> close.
Your sales funnel for flex desks and dedicated desks might look more like this:
- Learns about coworking from a friend after complaining about not being productive at home.
- Searches "coworking near me" and starts following a couple of local spaces on Instagram.
- Checks out membership options and considers budgeting $300/month for workspace.
- Maybe signs up for a couple of local spaces' newsletters.
- Reads member interviews to understand who works in a coworking space...
- Sees an offer for a day pass...schedules a tour.
- Has a great experience testing out the space.
- Goes home and keeps thinking about whether or not to budget $300 to be more productive...can they get an ROI on that?
- Reads another newsletter and gets a little FOMO over Waffle Wednesday....
You get my point. It's a different sell.
In this episode I share one marketing tactic you can use to start educating and attracting more coworking/flex desk users.
210. Three Decisions a Coworking Operator can Make with Customer Lifetime Value Data
Customer Lifetime Value is a key metric for coworking space operators.
CLTV is important because it can help you make decisions about:
Product mix Pricing Services offered Profit margin In this episode, we cover three decisions you can make with CLTV data - how to measure it, what drives it, and how to increase it.
Link to show notes here
209. Get SUPER Certified for Reducing Single-Use Plastic in Your Coworking Business
Tracy Wilson is an OG of shared workspace. She is a partner at Pacific workplaces (18+ locations in California) and CloudVO. She is also now co-founder and COO at SUPER, which is on a mission to reduce single use plastic in businesses.
Coworking is part of the circular economy. It is inherently environmentally friendly. If you think your members would resonate with a higher level of service that also saves $ and reduces environmental waste, this episode is for you.
208. Ted Laatz Previews the New SUCCESS Space Concept
Ted Laatz, COO of Success Magazine, gives us a preview of the new SUCCESS Space concept.
The suburban-focused locations will show up primarily in strip malls with each access and parking. The front of the space will be a publicly accessible cafe with coffee in the morning and wine/beer and snacks in the afternoon/evening.
The workspace will be uber-flexible with access billed starting at by the minute.
The space will have a concierge and will also offer a SUCCESS-certified coach to support members in groups and 1:1.
Listen to our conversation to get more details!
207. A Chicago Landlord, Marc Blum, shares how Spaces went bankrupt in his building after 6 months and Adam Showalter helped him survive to tell the story.
Marc Blum redeveloped his 80,000 square foot building for commercial office use. He built out all eight floors for Spaces, an IWG brand of coworking. Spaces filed for bankruptcy less than 6 months after moving into the space (during COVID-19).
Marc had a dilemma on his hands.
Should he/could he find another tenant? Should he run the flex office model himself? Should he find a partner?
Enter Adam Showalter and the rest is history. They share the story of how they converted the Spaces buildout to their own flexible office offering, gave the building a brand and became a leader in the evolution of the commercial office world.
Link to show notes here
206.Taylor Mason on the Value of Content Marketing for Coworking Spaces
Coworking space owners wear a lot of hats. "Content Marketer" is one of those hats that often times doesn't get worn as much as it should.
Creating relevant, consistent content can be challenging for owners and Community Managers.
Taylor Mason shares his perspective on where to start, where to focus and what to measure to see the ROI of content marketing.
Finding Jamie LITERALLY saved my coworking space
I opened my South FL coworking space in January 2020 and March 31, 2020 I was locking my doors and wouldn’t return until May. We lost 95% revenue as soon as I turned the lock. It’s my first brick and mortar business and to say I didn’t know what I didn’t know is an understatement. Once I found this podcast I binged the episodes and gained so much value. Then Jamie opened the mentor Flight Program and it was a no brainer for me to join. Within days (5 days to be exact) of implementing just a few of Jamie’s suggestions — which included raising our prices—we brought on 4 new PAYING community members. If you’re considering opening a space or want to leverage up your existing space, you’ve made it to the right place! Jamie, thank you. Bless you. Truly.
Upbeat, informative and helpful!
Nice job. I have just started to follow your podcast and have enjoyed the information as well as the stories. I am now going back to listen to the past episodes. Thank you for the awesome work.
So much great information!
This podcast has been so helpful in answering and helping to think about everything that goes into creating and running a coworking space. I would be lost without Jamie and her expertise and guidance. The podcast has become an invaluable resource for helping to grow my business!