145 episodes

Evolution of Brand is a podcast dedicated to bringing you stories and strategies from authentic, successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from the ground up and offer practical advice so you can do the same.

Evolution of Brand Jason Cercone

    • Business
    • 5.0 • 40 Ratings

Evolution of Brand is a podcast dedicated to bringing you stories and strategies from authentic, successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from the ground up and offer practical advice so you can do the same.

    BONUS: Legal Tips & Strategies From LaConya Murray

    BONUS: Legal Tips & Strategies From LaConya Murray

    In this bonus clip of Evolution of Brand, IP Attorney LaConya Murray shares some basic tips and strategies to ensure you have your legal ducks in a row so you can grow your brand with less headaches and potential issues in the future.

    LaConya shared a wealth of knowledge and expertise on overcoming self-limiting beliefs on Episode 141 of Evolution of Brand. Don't miss that episode as well!

    ______________________
    Click here to access show notes from LaConya's appearance on Episode 141

    It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

    MUSIC CREDIT: "Victory" courtesy of purple-planet.com
    _______________________
    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    • 13 min
    A Blueprint For Recalibrating Your Mindset with Alundas Havens

    A Blueprint For Recalibrating Your Mindset with Alundas Havens

    Top 3 Takeaways From This Value-Packed Conversation:
    Whether you're flipping the script in your world, rolling out a new initiative in your brand, or on a mission to make subtle changes in your life, there is one common denominator that ties it all together and makes everything move forward: ACTION. If you don't take action, NOTHING will changeFind ONE THING that will move the needle and focus on that. Too often, we consume a podcast or a book and feel we need to implement EVERYTHING we just learned. And that's impractical. Put emphasis on one thing that will put you in a better position to win and don't stray until the needle moves. Then, build on your efforts from there"Digging deeper" into what makes someone tick and not simply accepting surface-level answers is a great way to have more meaningful, genuine conversations with those in your circle, thus leading to more rewarding relationships______________________
    Click here for complete show notes

    It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

    MUSIC CREDIT: "Victory" courtesy of purple-planet.com
    _______________________

    What You'll Learn on Episode 142 of Evolution of Brand
    Alundas shares how his brand has evolved and what motivates him to keep building on his successHow Alundas has built his brand through his podcast contentBig reasons why repurposing your podcast content for other platforms is HUGE for visibility and exposureWhat does it mean to 'flip the script,' how did it change Alundas' life, and how do you know it's time to take those steps?Why NOTHING will happen unless you take actionTips and strategies for making the first steps towards taking action and experiencing real gains in your lifeThe importance of finding and focusing on one thing that will move the needle instead of getting derailed by paralysis by analysisWhy "digging deeper" is so vital to growth and evolutionDigging deeper leads to better conversations and even more beneficial relationshipsAn inside look at both of Alundas's podcastsThe importance of self-evolution and keeping focus on achieving goals you never thought imaginable Why you always need to strive to be the absolute best at what you doWhy failure is a good thing and a necessity to growthThe reasons why everything in life comes back to relationships 

    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    • 39 min
    How to Overcome Self-Limiting Beliefs with LaConya Murray

    How to Overcome Self-Limiting Beliefs with LaConya Murray

    Top 3 Takeaways From This Value-Packed Conversation:
    Self-limiting beliefs can stem from all of the information and messaging telling us you can be doing so many things better and, when you don't live up to what you've consumed, you start to question yourself. It can also stem from your upbringing - if you have people in your formative years embedding negative thoughts, it can continue to persist as you become an adult. Accentuate the positives at all times!No matter how hard you try, you will NEVER please 100% of your audience 100% of the time. There will always be people who disagree...and that's OK! Everyone's entitled to their opinion. That said, if someone takes time out of their day to leave a negative comment on something you post online, that's more of a reflection on them than it is on youSelf-sabotage and a fear of success is a self-limiting belief that can absolutely derail you without warning. It seems counterintuitive to your efforts, but new levels of success lead to new challenges you need to face. For some people, that may be too much...so they'll flirt with stepping over the finish line without fully committing so they remain in their comfort zone______________________
    Click here for complete show notes

    It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

    MUSIC CREDIT: "Victory" courtesy of purple-planet.com
    _______________________

    What You'll Discover In Episode 141 of Evolution of Brand
    LaConya shares the evolution of her brand and how she niched down her law practiceThe steps LaConya took to niche down without losing the network she worked hard to buildWhy we, as humans, always fixate on the negatives instead of the positivesReasons why you can't let the negative comments on digital platforms derail your spirit (especially when ONE negative comment is surrounded by COUNTLESS positive ones)Why you need to accentuate the positives at all timesHow to stop being your own worst criticAn exercise in reflection that will help you overcome self-limiting beliefsDoes a fear of success (self-sabotage) lead to self-limiting beliefs?Why a strong mindset will help you overcome putting the cart 50 yards in front of the horseMo' Money, Mo' Problems vs. Mo' Money, NO ProblemsYou are a product of the five people you spend the most time with...choose your circle wisely!Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    • 33 min
    Dominate Social Media With These Top-Tier Tips with King Ashley Ann

    Dominate Social Media With These Top-Tier Tips with King Ashley Ann

    Top 3 Takeaways From This Value-Packed Conversation:
    In order to be successful on social media today, you need to focus on finding your niche, building a list outside of social media because of constant algorithm changes (and MUCH more), and having a powerfully-defined brandIt's an unfortunate part of the digital world we exist in, but there are many people who will take advantage of you when and if they can. Be sure to do your due diligence up front to make sure the person you've found is credible. A strong indicator is their social media and digital presence and the type of value they're bringing to the world openly for all to consumeVideo content is dominating the digital landscape and there's no evidence of that slowing down anytime soon. Society is enamored with short-form content for entertainment, education, and communication and the connection you can make with short-form content can literally be the vehicle that transforms your brand forever______________________
    Click here for complete show notes

    It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

    MUSIC CREDIT: "Victory" courtesy of purple-planet.com
    _______________________


    What You'll Discover In Episode 140 of Evolution of Brand
    How Ashley Ann has forged her path to success and mastered social media marketingThe prime objectives you need to be aware of to succeed on social media todayThe difference between a resource and an expertIs the term "guru" aligned with "expert?"Why it's vital to do your due diligence up front to ensure you're not getting into business with scammersWhy a strong digital and social media presence will help you establish trust with your current and potential clientsWhy your message is the most vital element to your social media content strategyThe biggest differences in social media marketing today versus five years agoWhy video and short-form content is ruling the roost in social media todayHow to utilize video in your brand with no production budget or fancy cameras (your phone is enough)Where some big brands are missing the boat with today's social media experienceWhy short-form content is one of the most powerful modes of communication todayHow the world has shifted to on-demand content and why you need to appeal to your audience in that capacityStrategies for building your community with short-form contentWhen Ashley Ann realized the impact live streaming could have on her brandCan you have an impact with live streams, short-form content, etc. even if your audience is small?Tips for leveraging a live streaming series in your social media effortsLearn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    • 46 min
    How to Make Your Brand Stand Out In a Noisy Marketplace with Michael Keplinger

    How to Make Your Brand Stand Out In a Noisy Marketplace with Michael Keplinger

    Top 3 Takeaways From This Value-Packed Conversation:
    The Internet has shifted how we shop for seemingly everything today. However, the brands that are standing out and building strong loyalty are the ones who have built the same type of memorable customer experience in both online and in-person environmentsDon't hold your ideas too tightly because most of them aren't original. And a lot of new innovative ideas are mashups of existing products or services with a new spinDifferentiation is a big part of building your brand, but you also need to focus your attention on your core speciality and not get impacted by "fear of missing out," or FOMO. You may have skills and knowledge that can bring value to another segment of your market, but trying to branch out and serve too many masters will divide your attention and cause a lack of focus where it truly needs to be ______________________
    Click here for complete show notes

    It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

    MUSIC CREDIT: "Victory" courtesy of purple-planet.com
    _______________________

    What You'll Discover In Episode 139 of Evolution of Brand
    An inside look at how Michael forged his path of success and developed his company SmashbrandLessons learned from launching his first product that still apply todayHow the Internet has shifted the market and consumer habitsSteps brands have taken to create a parallel experience in both online and in-person environmentsUnderstanding where your brand and your offerings fit in to the market and how they connect with consumersWhat you need to do to grab a customer's attention if your product is on crowded store shelvesWhy you don't need to hold on to your new ideas too tightlyHow things will change when you begin seeing and building your brand through the eyes of your consumerUnderstanding how consumers shop in today's worldHow advertising has evolved over time and how the number of brands pushing the same type of product impacts ads as wellWays consumers view ads in today's algorithm-driven worldWhy you can't build your brand around FOMOWhere brands are falling short making that important first impression with consumersWhy a traditional approach to market research doesn't work in today's business landscapeA piece of brand-stimulating advice that you can implement immediately
    Episode 139 Quick Summary

    In Episode 139 of Evolution of Brand, Jason Cercone shares the mic with branding and consumer packaging dynamo Michael Keplinger for a powerful conversation about making your brand stand out in a competitive market. Throughout this conversation, you'll discover why you need to see AND build your brand through your consumer's eyes, barriers that exist for brands as they look to make a lasting impression in their niche, how brand advertising has evolved over the years, and how big brands continue to line up against smaller brands willing to take more risks.
    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    • 37 min
    Myths & Misconceptions of Imposter Syndrome....DEBUNKED! with Sheryl Anjanette

    Myths & Misconceptions of Imposter Syndrome....DEBUNKED! with Sheryl Anjanette

    Top 3 Takeaways From This Value-Packed Conversation:
    Imposter syndrome is a psychological pattern where someone feels like they're not good enough in spite of their accomplishments. 85% of people experience this and the percentage actually increases the more accomplished people areYou don't HAVE imposter syndrome. You EXPERIENCE imposter syndrome. If you say you "have" it, your subconscious mind is listening and makes it feel more permanent...when that permanence couldn't be further from the truthA little bit of fear is actually a good thing. Embracing fear as a positive is the only way you can grow. If you don't face your fears, you'll never overcome them and, by default, never unleash your full potential______________________
    Click here for complete show notes

    It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

    MUSIC CREDIT: "Victory" courtesy of purple-planet.com
    ______________________


    What You'll Discover In Episode 138 of Evolution of Brand
    Sheryl shares how her brand has evolved over the yearsWhat is imposter syndrome, why is it unique, and why does it matter?How can the myths and misconceptions surrounding imposter syndrome impact you?Understanding the difference between “HAVING” imposter syndrome and “EXPERIENCING” itResearch, statistics, and facts regarding imposter syndromeWhat is the healthy zone and why does what exists inside it help you grow?The importance of embracing fears and leveraging them to grow and evolveDoes preconditioning from a younger age contribute to imposter syndrome when we reach adulthood?Can a fear of success and the unknowns it can bring lead people to find ways to avoid it?The mindset shift required to get beyond imposter syndromeWhy you need to focus on the “practice swings” and “embrace the suck”How to unleash your peak potentialAn exercise to help you shift your minds
    Episode 138 Quick Summary

    In Episode 138 of Evolution of Brand, Jason Cercone shares the mic imposter syndrome extraordinaire Sheryl Anjanette. Throughout this conversation, you'll discover the definition of imposter syndrome and why it can play a dominant role in our lives, ways to discover the positives within imposter syndrome, approaches that will help shift your mindset and get beyond feeling like you don't belong, and many of the myths and misconceptions regarding imposter syndrome and why they're simply not true.
    Learn more about Evolution of Brand at evolutionofbrand.com

    If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

    Thank you for being part of the EoB Mafia!

    • 47 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

Rai Rose Hyde ,

Yes!

Loved the one on imposter syndrome. That's such a huge barrier entrepreneurs must overcome. Great show!

EngagedMarriage.com ,

Excellent Interviews

Jason is a genuine good guy with a ton of insights on marketing and strategy. I thoroughly enjoyed my experience as a guest and I’m excited to continue to collaborate with him and support this show.

XxXtAlKaHoLiCXxX ,

Blast as a guest

Thanks for having me and reminding me of my love of poker.

Top Podcasts In Business

Erika Kullberg
Freakonomics Network & Zachary Crockett
Ramsey Network
NPR
Jocko DEFCOR Network
Guy Raz | Wondery