57 min
The Evolving PPC Landscape for Agencies and Software with Kirk Williams Shape the Conversation
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- Marketing
Zato’s Kirk Williams joins Nicole and Jon to discuss deep thoughts about the PPC landscape and how changes have altered their business models. The group talks through Google’s strategies over the years especially given the sheer influence Google has on the direction of PPC-centric businesses. They cover recent decisions by Google that seem to work against agencies and, in turn, affect the software solutions that agencies use.
Zato’s Kirk Williams joins Nicole and Jon to discuss deep thoughts about the PPC landscape and how changes have altered their business models. The group talks through Google’s strategies over the years especially given the sheer influence Google has on the direction of PPC-centric businesses. They cover recent decisions by Google that seem to work against agencies and, in turn, affect the software solutions that agencies use.
57 min