Excellence, Education & Community with Logan Torrance #LocalBites

Join us on the podcast today for a wild ride of a story with Logan Torrance, co-owner of Luma
Coffee in Hammond, LA. Logan is walking us through the opening of Luma Coffee, with all of its
twists and turns.

Find out more about this charming coffee shop in the heart of historic
downtown Hammond on their website, https://www.lumacoffeeroasters.com/

[00:00] Show intro
[00:35] Welcome to Logan
[00:43] How Luma started
[02:50] Who are the first customers?
[03:46] How do you learn how to roast coffee?
[05:42] What was going on before the grand opening
[07:25] Luma events
[08:04] Bringing speciality coffee education to Hammond, LA
[09:41] Excellence, education, and community
[11:42] The importance of atmosphere
[14:03] From roastery, to coffee cart, to brick and mortar store
[17:56] Luma’s customers and the regulars
[20:46] Creating a loyal customer base
[22:35] Staffing at Luma
[24:04] What is the source of success for staffing?
[25:45] Why do other shops buy Luma's coffee beans?
[27:31] Advice for someone who wants to open a coffee shop
[29:21] Wrap up