7 episodes

Ever wanted to start your own company? Be your own boss? With so much venture capital available, it’s more common than ever. Execute is an audio documentary podcast that takes you inside Carta, a 400-person startup in the heart of Silicon Valley. From the perspective of Theo Miller, a former Carta employee who started pre-launch and grew with the company for four years, Execute is an entertaining crash course for ordinary people without money or connections. Execute features interviews with Carta personnel (including extensive, intimate conversations with CEO Henry Ward), venture capitalists from firms like Union Square Ventures and Social Capital, and the former CEO of Twitter, Dick Costolo.

Execute: The Story of Carta Hit Start Media

    • Careers
    • 5.0 • 31 Ratings

Ever wanted to start your own company? Be your own boss? With so much venture capital available, it’s more common than ever. Execute is an audio documentary podcast that takes you inside Carta, a 400-person startup in the heart of Silicon Valley. From the perspective of Theo Miller, a former Carta employee who started pre-launch and grew with the company for four years, Execute is an entertaining crash course for ordinary people without money or connections. Execute features interviews with Carta personnel (including extensive, intimate conversations with CEO Henry Ward), venture capitalists from firms like Union Square Ventures and Social Capital, and the former CEO of Twitter, Dick Costolo.

    Ep 6: An Efficient Machine

    Ep 6: An Efficient Machine

    New investors and executives help Carta realize its vision.

    • 26 min
    Ep 5: Position The Rocket

    Ep 5: Position The Rocket

    Carta rebrands and restructures its pricing model.

    • 20 min
    Ep 4: Medieval Times

    Ep 4: Medieval Times

    Carta overcomes challenges as it develops into a midstage startup.

    • 21 min
    Ep 3: Culture Happens

    Ep 3: Culture Happens

    Cultural narratives emerge as Carta scales headcount.

    • 23 min
    Ep 2: In The Trough

    Ep 2: In The Trough

    Carta raises money to pursue new business opportunities.

    • 23 min
    Ep 1: No Pedigree

    Ep 1: No Pedigree

    Carta discovers its unfair advantage.

    • 24 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

Erick Mendonça ,

Awesome insights into the startups universe

Hearing this story from the actual people themselves involved in it is amazing.

Thegr8WHThyph ,

Now this is what i'm talking about

A fascinating narrative about all the good, bad, and ugly that goes into getting a startup off the ground. Rarely do you get such an up close and personal portrayal of an organization, let alone one in the midst of its ascent. Can't wait to hear more!

fikacafe ,

Awesome podcast

Most podcasts don’t talk about how the sausage is made. There are a lot of sacrifice made by early employees and this podcast will truly make you appreciate how hard it is to start a company.

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