Executing Account Based Marketing- Russ Gould-The Revenue Hustle #5 The Revenue Hustle

Russ Gould explains that Account Based Marketing (ABM) isn’t just for marketing. Russ breaks down how to create and execute ABM across marketing & sales. 
Russ has over 15 years experience as a B2B marketer including roles as Vice President and Senior Director of Product Marketing, Demand Generation, Strategic Planning, and more.
 
Our Guest: Russ Gould
Russ on LinkedIn: https://www.linkedin.com/in/rjgould/
 
Ways to Tune In:
Spotify: https://open.spotify.com/episode/7LYA7qmYnxwugPaGF1no1P?si=vyhhpRYNShW8J6dYmaBSWA
Apple: https://podcasts.apple.com/us/podcast/executing-account-based-marketing-russ-gould-revenue/id1538449270?i=1000505517403
YouTube: https://youtu.be/YXplAAeJLNI