What a treat we have this week! Bill and Tyler Jordan are guests on the podcast. They are the father/son duo that host RealTree Outdoors on the Outdoor Channel and who are the catalysts for success behind the iconic RealTree brand.
Bill founded RealTree in 1986 and led the company to become a powerhouse in the outdoors space. His camouflage patterns are a staple in the hunting world and the RealTree logo is an highly recognizable symbol of the outdoors lifestyle and passion.
The folks at RealTree are masters at business and marketing and have anchored their brand in content beginning with television programming and now with robust digital products in addition to many other smart marketing strategies. They understand at a very deep level how those of us who love the outdoors are usually more than just casual hobbyists.
In 2017 RealTree expanded into the fishing industry with the release of the RealTree fishing line of products. The Jordans saw that the connection of the of their consumers to the brand extended to those with a rod and reel in their hand instead of a gun or a bow. Every year they have grown the RealTree fishing presence in the sport.. They have title rights to the Kayak Bass Fishing Challenge Series, and sponsor pros like Jacob Wheeler, Mark Daniels, Jr, Casey Ashley, Mark Rose, Andy Morgan and Stetson Blaylock among others.
If I haven't made it clear....these two gents are about as big a deal in the outdoor world as there is. Their story is inspiring and emblematic of American ingenuity and resourcefulness.
Listen to this with an open heart about how you can learn from Bill and Tyler Jordan. You won't regret one minute of time you invest in this podcast!
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