Expedition Company Culture - Menno Hansen Expedition: Company Culture

How does your company culture relate to your brand? Your company culture is the umbrella protecting your brand and the prove of the foundation of that brand. Convert your employees to brand ambassadors first before pushing your brand outwards.

Menno Hansen (co-founder of strategic creative branding agency Furnuft) and I discuss brand and culture. It starts with asking the right questions and end with consistency in delivering your brand.