Ernst Schipper and a guest have a conversation to find insights and practical tips around the company culture topic. We’ll explore beyond the obvious to identify and/or strengthen your company culture. If you want to move towards turning your company culture into a driver for business success, this is your podcast.
Expedition: Company Culture - Wendy van Leeuwen
Many organizations put their values on the wall, send an email to all and believe they launched their culture successfully. As long as your employees and other stakeholders haven’t experienced your culture and have a change to co-own it, you didn’t do anything.
Wendy van Leeuwen (co-founder at Secret City Trails) and me explore how discovering a city relates to experiencing company culture. We see that experiencing culture through play is impactful and gives people a chance to truly understand what you are about. We also concluded that smaller, more detailed stories are better examples of your culture than big statements. If you provide employees with a meaningful framework, they can take a role in creating and sharing the stories of your organization.
Expedition Company Culture - Menno Hansen
How does your company culture relate to your brand? Your company culture is the umbrella protecting your brand and the prove of the foundation of that brand. Convert your employees to brand ambassadors first before pushing your brand outwards.
Menno Hansen (co-founder of strategic creative branding agency Furnuft) and I discuss brand and culture. It starts with asking the right questions and end with consistency in delivering your brand.
Expedition Company Culture - Reinier Bunnik
Reinier Bunnik (General Manager of home/office/hotel hybrid Zoku) and I talk about how crises are the test of what the essence of your company culture really is. He shares how Zoku’s company culture helps them getting through the rough times the hotel sector is facing right now. We also discuss ways to involve employees and turn them into ambassadors for the brand.
Expedition Company Culture - Anastasiya Kovalenko
In this episode Anastasiya Kovalenko (employer branding specialist) and I talk about the importance of being ‘true’ and how to blur the lines between internal and external communication. We will also talk about using your culture to attract new people.
Expedition: Company Culture - Wilco Jung
In this first episode Wilco Jung from We are the Night (international content marketing agency in artists and events) is my guest and we look at the similarities between building a culture for artists and festivals and the corporate world.