26 episodes

Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic.

We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more.

With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.

Experience Builders Chris Griffin

    • Business
    • 5.0 • 5 Ratings

Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic.

We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more.

With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.

    024 - Solving Problems In Difficult Situations with Julie Kagy

    024 - Solving Problems In Difficult Situations with Julie Kagy

    Explore the power of empathetic problem-solving in our latest podcast episode with Julie Kagy. Learn how creating a service-minded culture can foster valuable relationships in the industry. It’s time to turn your challenges into opportunities!
     
    Time Stamps
    00:47 - Episode & Guest Introduction01:45 - Julie's Perspective on Saying 'No'05:05 - The Shift in Service Perception Post-Covid07:26 - The Importance of Empathy and Listening in the Service Industry10:14 - Setting Expectations for Exhibitors18:53 - The Opportunity in Challenges and Mistakes21:51 - Creating a Service-Minded Culture26:16 - The Concept of Oneness in Customer Service32:00 - Workforce Development Challenges34:39 - The Importance of Retention in the Workforce36:25 - Best Practices46:20 - The Power of Respect in Service47:57 - Be Your Own Swiss Army Knife51:18 - Episode Takeaways
    Snippets From The Show
    "It's not about who's right and who's wrong. It's all about how we all handle these situations and, empathize and listen and work to address these challenges together and de-escalate situations and create a more valuable relationship with our customers by doing so." - Julie Kagy"Is there anything that cuts through the noise and anger and frustration than an empathetic human being that is listening to you and says, 'You know what? We have a couple of options here. Let's run through what they are.' And so you can make a decision about the best way forward." - Chris Griffin"You can buy all the tech you want. You can launch new branding, new marketing. Service is free. I don't know how to better say that. It is going to get you more customers, retain your customers, create promoters, and overall affect the entire work environment." - Julie Kagy"When people leave a lot of times it's really simple. They just didn't like working there and it's generally not the money, they don't notice that as much when they're happy at what they do. And so creating a service culture also helps the most important part - retention." - Julie Kagy"It doesn't matter what somebody's wearing, what they look like, where they're at, you treat everybody the same. Somebody doesn't get extra respect because they're wearing different pants than you. Treat 'em all the same. Be kind and they will remember that." - Julie Kagy
    Resources
    Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us
    More from Julie
    Julie on LinkedIn
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    CrewXP Email ChrisChris on LinkedIn

    • 56 min
    023 - Crafting a Unique Selling Proposition for Your Exhibit Agency

    023 - Crafting a Unique Selling Proposition for Your Exhibit Agency

    Are you struggling to make your exhibit agency stand out from the competition?  Learn how to create a Unique Selling Proposition (USP) and discover how to become the top choice for your ideal clients!
     
    Time Stamps
    00:47 - Starting the Year With a Bang02:11 - Episode Intro03:12 - Understanding the Concept of a USP09:33 - Developing Your Agency's USP15:02 - Exploring Different USPs17:38 - Knowing Your Audience21:19 - The Importance of Knowing Your Strengths23:17 - Implementing and Communicating Your USP27:11 - Conclusion
    Snippets From The Show
    "One of the things I've learned is when we made that commitment to go all in to the trade, it changed our processes. It changed the products that we stocked in the inventory. It changed the facility and layout, the talent that we hired, the way we behave." - Chris Griffin"Once you narrow that focus, what happens is the speed and the velocity which you pick up because you're so clear on who your audience is and what your offering is... All I can tell you is if you're good at it, it just works out. Your dance card still gets filled." - Chris Griffin"You will have more fun and enjoy success quicker if you really decide who you are and commit to that and then use your creativity to develop this strategy." - Chris Griffin"You can't go wrong if your true North Compass in business is following what your customer says." - Chris Griffin"Stop just talking about what you do and start talking about what you wanna be known for. Start talking about what makes you different." - Khalil Benalioulhaj
    Resources
    Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us
    More from Chris
    CrewXP Email ChrisChris on LinkedIn

    • 28 min
    022 - Investing in the Future Events Workforce with Sachel Josefson

    022 - Investing in the Future Events Workforce with Sachel Josefson

    In the fast-paced world of events and trade shows, attracting and developing new talent is crucial. But what about the talent already in the pipeline? How can we ensure their future in the events industry? Chris Griffin & Sachel Josefson discuss the importance of workforce development, experiential learning, and the "Day of Giving." Hit play!
     
    Time Stamps
    01:00 - Episode & Guest Intro01:15 - The Importance of Developing New Talent02:18 - The Role of Bemidji State University in Workforce Development03:19 - The Challenges of Funding Experiential Learning03:40 - The Importance of Industry Partnerships04:05 - The Day of Giving: A Fundraising Initiative05:21 - The Value of Experiential Learning from a Student's Perspective07:21 - The Role of Industry Partners in Supporting Field Trips13:16 - The Day of Giving: How to Participate15:31 - Crew XP's Commitment17:38 - Closing Remarks
    Snippets From The Show
    "It's not just enough to attract and bring in new talent. What are we doing to make sure we're developing not just the new talent but the talent that's already in the pipeline right now?" -Chris Griffin"If we can take students to where the action is, the lights come on and they don't only just see it as what a trade show is, but they start to see themselves in the trade show industry and they start to go like, oh, so this is what a designer does and this is what a project manager does. And know, I could actually do this and I can feel the energy during a show." -Sachel Josefson
    Resources
    Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us
    More from Sachel
    JOIN THE BSU Day of Giving on Feb 20, 2024!Sachel on LinkedIn
    More from Chris
    CrewXP Email ChrisChris on LinkedIn

    • 18 min
    021 - Grow With No

    021 - Grow With No

    Are you always chasing the wrong prospects? Don't let overcommitment slack your business! Tune in as we delve into a counterintuitive strategy - growing your business by saying NO. We discuss turning down the noise of excessive opportunities and focusing on the right ones. Join us!
     
    Time Stamps
    00:49 - Episode Intro01:55 - The Importance of Saying Yes in Early Career02:30 - Transitioning from Yes to No in Business05:50 - The Impact of Saying No06:40 - The Dangers of Saying Yes for the Wrong Reasons09:19 - Saying No for the Wrong Reasons13:33 - The Process of Qualifying a 'Yes'19:39 - The Risks of Taking on Large Projects23:36 - Team Inclusion and Communication in Decision Making26:03 - Limitations of Saying 'No'27:31 - The Breakup Tour31:01 - The Benefits of Saying 'No': Margin and Capacity33:12 - Applying the 80-20 Principle in Business37:32 - Saying 'No' with Empathy and Kindness41:46 - Episode Recap & Takeaways
    Snippets From The Show
    "I'm really on a journey where we are shrinking our way to success." -Chris Griffin"We wanna knock it out of the park for people, but I don't want to say yes and do no. We would rather say "No, thank you!" -Chris Griffin"Whenever you say no to the bad jobs, you're saying yes to the right jobs." -Khalil Benalioulhaj"I'm sitting here as living proof that I am growing my business with 'NO'. -Chris Griffin"You got to be clear that when you're growing with no, it's so that you can focus on your best 'YES'. -Khalil Benalioulhaj
    Resources
    Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us
    More from Chris
    CrewXP Email ChrisChris on LinkedIn

    • 47 min
    020 - The Exhibit City News & Experience Builders Alliance

    020 - The Exhibit City News & Experience Builders Alliance

    Exciting times ahead as Experience Builders partners with Exhibit City News. Listen to Chris Griffin & Don Svehla to get a sneak peek into what this alliance has in store in 2024 and beyond!
     
    Time Stamps
    00:50 - Intro to Don01:39 - Evolution of Podcast Content03:40 - Future Plans for Content Sustainability05:13 - Exhibit City News & Experience Builders Partnership08:12 -  Being True to the Trade09:38 - Value of Quality Content and Audience Engagement14:06 - Future of Experience Builders and ECN Partnership19:12 - Let's Connect!20:39 - Conclusion and Final Thoughts
    Snippets From The Show
    "What we look for is what affects people's pocketbooks. What are the main things? People have gotta pay their bills, they gotta save for retirement, they gotta pay for college. With inflation and everything lately, it rings truer today than in the past." - Don Svehla"When I think about the audience that we're building at Experience Builders, which are people that work in the business event space, I know they're on ECN. When the opportunity arose to align and put this product out on Don's website, it just seemed like a natural." -Chris Griffin"When you think about what Exhibit City News meant to the industry for 30 years - true to the trade - it's the only place we've been. We followed people through their whole careers. We followed their kids through their careers. It's a unique position for certain." - Don Svehla
    Resources
    Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us
    More from Exhibit City News
    WebsiteWeekly e-News Blast
    More from Chris
    CrewXP Email ChrisChris on LinkedIn

    • 21 min
    019 - Exploring 2023 in the Business Events Space: Challenges & Opportunities

    019 - Exploring 2023 in the Business Events Space: Challenges & Opportunities

    Chris Griffin reflects on the challenges and wins of 2023 and offers his outlook for 2024. Griffin, As EDPA's new president, Griffin discusses the association's work, its mission, and his journey into the leadership role.  There's also exciting news coming up for the Experience Builders podcast, so stay tuned!
     
    Time Stamps
    00:32 - Holiday Greetings01:50 - Chris' Big News!04:35 - The "Safety Meetings"08:53 - Goals and Priorities for the EDPA10:01 - Workforce11:15 - Sustainability14:28 - Partnership with Exhibit City News16:40 - Year in Review and Looking Forward24:37 - Closing Remarks and Holiday Wishes
    Power Quotes From The Show
    "It was fast, it was furious. It was a profitable year. This is what I believe is the second year of recovery, a real recovery year, of the near extinction event, we all survived, called the Pandemic." -Chris Griffin"We're all now at a sustained level of business activity. We know the customers have come back, but there are still disruptions everywhere." -Chris Griffin"Wages are doubled. The talent gap exists in many, many positions. We still have inconsistent supply chain deliverables. We see some vertical markets have recovered fully, others not as much. So I think there's an uneven expectation of business by, by vertical sector, and I think that's gonna continue in 2024." -Chris Griffin"Our 2023 takeaway, let's get back to the proven processes and procedures that allow us to do business with each other efficiently, 'cause that's the best way we can help our customers. " -Chris Griffin
    Resources
    Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us
    More from Chris
    CrewXP Email ChrisChris on LinkedIn

    • 26 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Ex Builder ,

Experience Builder

Chris Griffin and his guests bring the information and perspective needed to help think about and make decisions relative to those executing live events and trade shows. It is an inside the industry viewpoint of important subjects for us all to be thinking about. the partnership will ECN will add even more relevant content.

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