Experience This Rumjog Enterprises

Episode 40: Making Boring Chores Fun
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The laundromat has always been a place fit for purpose, and not much else. For many, the trip to this location was considered nothing more than a chore.

But some businesses have converted this somewhat dreary and tedious experience into something exciting and fresh, by adding cafes and in some cases a full restaurant and bar. Casper Mattresses and Dental Spas in New York are other examples of businesses looking to change an otherwise dreary experience into something fun and exciting.

In this episode, Kiran and Tom discuss how the concept of businesses converting an otherwise bad or predictable user experience into something exciting and unexpected could yield impressive results.

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🧔 Bio:
The world is changing and so is the way we work. At Rumjog, we provide clients with consulting services to help rethink business. We advise at every stage of the change lifecycle from constructing strategies to solution implementation.

☕️ Direct Contact:
info@rumjog.com

Tom is now an official author! His book, titled ‘Digital Labor: The Coming Demise of the White Collar Worker’ is now available on Amazon (https://www.amazon.com/Digital-Labor-Coming-Demise-Collar-ebook/dp/B07Y5Q341S).

Modern media, driven by click-bait headlines to grab people’s attention, has undoubtably shortened people’s attention span.

The process of completing the book brought up the question, ‘Do people even read books?’, and if they don’t - how do you format media surrounding your book to make the content digestible.

- The Book is Now Available! (1:21)
- What Happens Next? (2:03)
- The Process of Book Writing (2:43)
- Is Technology a Big Factor in Book Writing? (4:52)
- What Are The New Media Formats? (10:51)
- How Do Other Authors Write? (13:40)
- Are People Still Reading Books?! (16:29)
- The Objective of Reading (22:00)
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Leave some feedback:
• What should we talk about next? Please let us know on Twitter - twitter.com/rumjog or in the comments below.
• Enjoyed this episode? Let us know your thoughts in the comments, and please be sure to subscribe.

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🧔 Bio:
The world is changing and so is the way we work. At Rumjog, we provide clients with consulting services to help rethink business. We advise at every stage of the change lifecycle from constructing strategies to solution implementation.

☕️ Direct Contact:
info@rumjog.com

Virtual Reality and other highly encapsulating, interactive technologies are starting to become commercialized, driven by businesses looking to take the customer experience to the next level.

Guinness is inviting U.K. supermarket shoppers to take a sip-along, sensory trip designed to enhance appreciation of its drinks. IKEA now uses VR to allow customers to experience what furniture will look like in their homes.

In this episode, the team discusses examples of how businesses are using Virtual Reality to take experiences to the next level.

- Examples of VR Headsets & Applications (1:30)
- How long has AR/VR technology been around for? (2:50)
- How accessible is VR/AR? (5:59)
- The Dining Car Sound Mix (10:13)
- Meditating in the Mountains (12:25)
- Guinness Marketing & VR: Brands Connecting with People (15:21)

Links used:
Guinness News Report: adage.com/creativity/work/guin…-vr-experience/51822
Netflix in VR: https://www.youtube.com/watch?v=Sh9n0bZcprk&t=97s
Google Earth in VR: https://www.youtube.com/watch?v=SCrkZOx5Q1M
________________________________________________________________

Leave some feedback:
• What should we talk about next? Please let us know on Twitter - twitter.com/rumjog or in the comments below.
• Enjoyed this episode? Let us know your thoughts in the comments, and please be sure to subscribe.

⚡️ Subscribe to Podcast:
Google Play: bit.ly/2F2FAB4
iTunes: apple.co/2F2qpHV
Spotify: spoti.fi/2CnC0Rt
Stitcher: bit.ly/2W1rHtJ
SoundCloud: bit.ly/2O7fOQ5

🧔 Bio:
The world is changing and so is the way we work. At Rumjog, we provide clients with consulting services to help rethink business. We advise at every stage of the change lifecycle from constructing strategies to solution implementation.

☕️ Direct Contact:
info@rumjog.com

Americans are retiring at an increasing pace. Recent research from Deutsche Bank estimates the number of Americans retiring daily has nearly doubled since the year 2000.

Currently, roughly 10,000 people turn 65 each day, the standard age for retirement, and according to Census forecasts that number is set to rise. It will reach nearly 12,000 people within the next 10 years. By 2030, according to the Census Bureau, all baby boomers will be older than 65.

But as life expectancy and quality of life at an older age increases, will the retirement experience be redesigned? What will the future of retirement look like from an experience perspective?

If technology could make visiting your grandmother remotely much easier, would you still do it?!

- Intro to Topic (0:17)
- The Problem of Lonliness (4:00)
- Experiencing vs Planning for Retirement (5:43)
- Maslow's Hierachy of Needs (6:28)
- Using Tech to Change the Experience of Retirement (12:55)
- Solving The Problem of Lonliness (16:56)
- Final Thought: Moving The Millenial Experiences up to Gen X'ers (21:22)
________________________________________________________________

Leave some feedback:
• What should we talk about next? Please let us know on Twitter - twitter.com/rumjog or in the comments below.
• Enjoyed this episode? Let us know your thoughts in the comments, and please be sure to subscribe.

⚡️ Subscribe to Podcast:
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Stitcher: bit.ly/2W1rHtJ
SoundCloud: bit.ly/2O7fOQ5

🧔 Bio:
The world is changing and so is the way we work. At Rumjog, we provide clients with consulting services to help rethink business. We advise at every stage of the change lifecycle from constructing strategies to solution implementation.

☕️ Direct Contact:
info@rumjog.com

Investing in self-development has gained serious traction over the past decade, with the market being valued at $10bn in the US alone. A shifting demographic to more tech-savvy consumers has resulted in more personal development content being consumed through digital channels, including popular apps like Headspace and Calm.

However, week and weekend-long retreats can offer people a great experience, to truly disconnect from their hectic schedules and digital devices to focus on understanding and develop themselves in a way digital just can't match.

In this episode, Kiran summarizes a recent weekend trip she took to the Hoffman Institute in California. The Hoffman Process helps people become conscious of and disconnected from negative patterns of thought and behaviors on an emotional, intellectual, physical, and spiritual level in order to make significant positive changes in their life.

- Intro to Hoffman (0:19)
- What transformation did you experience? (3:48)
- The concept behind Hoffman (7:11)
- A high-level insight into the process (14:04)
- What you do doesn't define who you are (19:43)
- Examples of a breakthrough (23:59)
- 'There's two days in your life that you can't change, today and tomorrow.' - Be Present! (25:28)
- Wealth & unhappiness (27:44)
- The true test: A difficult journey home (29:24)
________________________________________________________________

Leave some feedback:
• What should we talk about next? Please let us know on Twitter - twitter.com/rumjog or in the comments below.
• Enjoyed this episode? Let us know your thoughts in the comments, and please be sure to subscribe.

⚡️ Subscribe to Podcast:
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SoundCloud: bit.ly/2O7fOQ5

🧔 Bio:
The world is changing and so is the way we work. At Rumjog, we provide clients with consulting services to help rethink business. We advise at every stage of the change lifecycle from constructing strategies to solution implementation.

☕️ Direct Contact:
info@rumjog.com

Have you ever organically received a shoutout from one of your celebrity idols? It's a pretty cool feeling if you have. The creators behind the app 'Cameo' believe in the value derived from shoutouts, and has created a platform to inorganically replicate the celebrity shoutout. Essentially, for a fee, you can ask a celebrity to give you a shoutout!

Want Brett Favre to give you a video shoutout? That will be $500...Snoop Dogg? That will set you back $3,000! It seems a lot of people are willing to pay for this short-term experience, and the platform is growing rapidly. In fact, in July 2019 the company raised $50M, fulfilling an average of 2,000 video requests per day, with the top earners making well over 6-figures.

https://techcrunch.com/2019/06/25/cameo/

So what can this tell us about the rise of the shoutout culture, and also the rise of influencers as celebrities receiving micropayments for micro-commercials or endorsements/shoutouts?

- The evolution of television commercials (6:22)
- Cameo by the numbers (7:36)
- The new form of celebrity endorsements (10:02)
- Getting influencers on the payroll (13:04)
- Digital Experiences (13:59)
- Do celebrities value time or money? (19:46)
- Trading time for money (20:29)
________________________________________________________________

Leave some feedback:
• What should we talk about next? Please let us know on Twitter - twitter.com/rumjog or in the comments below.
• Enjoyed this episode? Let us know your thoughts in the comments, and please be sure to subscribe.

⚡️ Subscribe to Podcast:
Google Play: bit.ly/2F2FAB4
iTunes: apple.co/2F2qpHV
Spotify: spoti.fi/2CnC0Rt
Stitcher: bit.ly/2W1rHtJ
SoundCloud: bit.ly/2O7fOQ5

🧔 Bio:
The world is changing and so is the way we work. At Rumjog, we provide clients with consulting services to help rethink business. We advise at every stage of the change lifecycle from constructing strategies to solution implementation.

☕️ Direct Contact:
info@rumjog.com