In this episode, Gina Knox shares how she went from $38,000 to $115,000 without launching. Gina was selling her $2K evergreen program with sales calls and extensive DM conversations before working with Kirsten. She launched and secured $10,000 with a webinar, emails, and lots of social. Then, she joined Kirsten's roster and secured over $100,000 without launching. Gina also shares her experience with being truly evergreen and not relying on launches as well as how she feels about email marketing now that she has secured sales calls and pay in full sales with the Million Dollar Email Framework.
What Gina thought scaling an evergreen program looked like What shifted in Gina's marketing to help her go from 6 launch sales to 17 on evergreenHow Gina feels about her marketing now as she executes the Million Dollar Email Strategy
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