10 episodes

Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.

Experientially Speaking RedPeg Marketing

    • Business
    • 5.0 • 5 Ratings

Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.

    eSports live events and partnerships with Sig Greenebaum

    eSports live events and partnerships with Sig Greenebaum

    Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in eSports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the eSports fanbase, how to engage, and why eSports present an entertainment experience  that traditional sports can't. 

    • 36 min
    Customizing experiential activations with Nestle USA's Jamey Sunshine

    Customizing experiential activations with Nestle USA's Jamey Sunshine

    Jamey Sunshine, Nestle USA's Head of Experiential, joins the podcast to talk about his career path with stops at RedPeg, Red Bull, and more. Then, the conversation dives into the importance of culture in the workplace, tailoring experiential tactics to brand goals, and how to use analytics and insights to build effective strategy in the marketplace.

    • 29 min
    An inside look at the National Landing BID in D.C. with Cassie Hurley

    An inside look at the National Landing BID in D.C. with Cassie Hurley

    Cassie Hurley - National Landing BID's Director of Events & Strategic Partnerships - joins the podcast to talk about one of the most exciting projects in the D.C. area. Our conversation covers the basics of Business Improvement Districts, what makes National Landing and its growth such an important piece of the D.C. Metro Area, and much more. 

    • 25 min
    Using customer insights to refine brand experiences with Jen Shipe

    Using customer insights to refine brand experiences with Jen Shipe

    Carter's & Oshkosh B'Gosh Sr. Director of Marketing Jen Shipe joins the podcast to share insights from career stops including RedPeg, Starbucks, and more. The conversation dives into redefining global brands, digital's place in the marketing ecosystem, the importance of goal-based initiatives, and much more. 

    • 35 min
    Concerts and festivals are coming back. What does it mean for brands?

    Concerts and festivals are coming back. What does it mean for brands?

    RedPeg Marketing's resident music industry expert ArinMichelle Weisner joins the pod to take a look behind the scenes as concerts and festival announcements are flooding inboxes everywhere. The crew dives into how brands successfully activate around music, the outlook for the experiential landscape in the music industry in 2021, and much more. 

    • 32 min
    The international power of sport with Little League's Liz Brown

    The international power of sport with Little League's Liz Brown

    Little League International SVP/CMO Liz Brown joins the show to talk about the global reach of the organization's mission, the partnerships behind the Little League World Series events, and much more. 

    • 27 min

Customer Reviews

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5 Ratings

5 Ratings

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