Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.
eSports live events and partnerships with Sig Greenebaum
Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in eSports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the eSports fanbase, how to engage, and why eSports present an entertainment experience that traditional sports can't.
Customizing experiential activations with Nestle USA's Jamey Sunshine
Jamey Sunshine, Nestle USA's Head of Experiential, joins the podcast to talk about his career path with stops at RedPeg, Red Bull, and more. Then, the conversation dives into the importance of culture in the workplace, tailoring experiential tactics to brand goals, and how to use analytics and insights to build effective strategy in the marketplace.
An inside look at the National Landing BID in D.C. with Cassie Hurley
Cassie Hurley - National Landing BID's Director of Events & Strategic Partnerships - joins the podcast to talk about one of the most exciting projects in the D.C. area. Our conversation covers the basics of Business Improvement Districts, what makes National Landing and its growth such an important piece of the D.C. Metro Area, and much more.
Using customer insights to refine brand experiences with Jen Shipe
Carter's & Oshkosh B'Gosh Sr. Director of Marketing Jen Shipe joins the podcast to share insights from career stops including RedPeg, Starbucks, and more. The conversation dives into redefining global brands, digital's place in the marketing ecosystem, the importance of goal-based initiatives, and much more.
Concerts and festivals are coming back. What does it mean for brands?
RedPeg Marketing's resident music industry expert ArinMichelle Weisner joins the pod to take a look behind the scenes as concerts and festival announcements are flooding inboxes everywhere. The crew dives into how brands successfully activate around music, the outlook for the experiential landscape in the music industry in 2021, and much more.
The international power of sport with Little League's Liz Brown
Little League International SVP/CMO Liz Brown joins the show to talk about the global reach of the organization's mission, the partnerships behind the Little League World Series events, and much more.