Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.
Taking the Pulse: Nike "Rise"
We’re back with another episode of Taking the Pulse! This time we talk about three articles from our RedPeg Pulse newsletter that cover the "phygital" space. Listen in to learn how technology is impacting the experiential space and shaping marketing as a whole.
Nike’s new immersive ‘Rise’ store is a wild, high-tech shopping experience (INPUT Mag):
Reebok targets inner-city youth with basketball court AR tool (Contagious):
Say 'Candyman' to Your Phone 5 Times to Trigger This Creepy AR Experience (AdWeek):
Taking the Pulse: Cuyana's mobile pop-up, KFC's new hotel, and more
In a new format for Experientially Speaking, we sat down to talk about five articles from our RedPeg Pulse newsletter that have inspired us recently, what they mean for the experiential space, and how they're shaping marketing more broadly.
Cuyana's Mobile Pop-Up (Fast Company): https://www.fastcompany.com/90662408/this-luxe-pop-up-shop-looks-like-an-apple-store-but-can-be-carried-on-a-flatbed?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner&cid=eem524:524:s00:08/05/2021_fc&utm_source=newsletter&utm_medium=Compass&utm_campaign=eem524:524:s00:08/05/2021_fc
Girl Scout Cookies in DC's Yards Park (BizBash): https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/21591052/got-milk-how-this-campinspired-event-boosted-girl-scout-cookie-sales
KFC's pop-up hotel (Marketing Dive): https://www.marketingdive.com/news/kfc-lets-guests-chick-in-to-themed-london-hotel/604506/
Design Foundry's experiential fashion hit (BizBash): https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/21590748/get-a-peek-inside-this-new-experiential-fashion-popup
How Discord is fueling live events (BizBash): https://www.bizbash.com/event-tech-virtual/strategy/article/21578994/whats-the-deal-with-discord-how-brands-are-using-the-platform-for-events
Esports live events and partnerships with Sig Greenebaum
Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in esports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the esports fanbase, how to engage, and why esports present an entertainment experience that traditional sports can't.
Customizing experiential activations with Nestle USA's Jamey Sunshine
Jamey Sunshine, Nestle USA's Head of Experiential, joins the podcast to talk about his career path with stops at RedPeg, Red Bull, and more. Then, the conversation dives into the importance of culture in the workplace, tailoring experiential tactics to brand goals, and how to use analytics and insights to build effective strategy in the marketplace.
An inside look at the National Landing BID in D.C. with Cassie Hurley
Cassie Hurley - National Landing BID's Director of Events & Strategic Partnerships - joins the podcast to talk about one of the most exciting projects in the D.C. area. Our conversation covers the basics of Business Improvement Districts, what makes National Landing and its growth such an important piece of the D.C. Metro Area, and much more.
Using customer insights to refine brand experiences with Jen Shipe
Carter's & Oshkosh B'Gosh Sr. Director of Marketing Jen Shipe joins the podcast to share insights from career stops including RedPeg, Starbucks, and more. The conversation dives into redefining global brands, digital's place in the marketing ecosystem, the importance of goal-based initiatives, and much more.