25 episodes
Experimarketing Colin Carrasquillo
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- Business
Experimarketing is a podcast where we innovate, create and appreciate forward-thinking ways for marketers to generate new opportunities for business! We speak with industry thought-leaders to provide you, our listener, with actionable insight that you can make your own! Support this podcast: https://podcasters.spotify.com/pod/show/colin-carrasquillo/support
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Experimarketing Episode 28: Website Clicks?! They're Still Clickin'
On this episode of Experimarketing, Matt and Colin once again connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss an experiment that Brent conducted regarding the impact of zero click search on actual website clicks. Interest findings ahead!
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Support this podcast: https://podcasters.spotify.com/pod/show/colin-carrasquillo/support -
Experimarketing Episode 27: No Inventory? No Problem.
On this episode of Experimarketing, Matt and Colin connect with Ilana Shabtay, Director of Marketing at AutoLeadStar, to talk about what types of advertising and campaigns dealers can create and launch when inventory is at an all-time low! No Inventory? No problem!
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Support this podcast: https://podcasters.spotify.com/pod/show/colin-carrasquillo/support -
Experimarketing Episode 26: Making It Our Business
On this episode of Experimarketing, Matt and Colin have a chat with Matt Childers, Dynamo Performance Manager at DealersLink, to discuss Google My Business, how to nest departments within a business' main Google My Business listing, and the importance of doing so. Learn some quick tips by giving the episode a listen!
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Experimarketing Episode 25: Make It Sticky
On this episode of Experimarketing, Colin and Matt connect with Karla Guleserian, Director of Marketing at Velocity Automotive Solutions, to discuss automotive websites, search results pages (SRPS), vehicle details pages (VDPS), and the idea of making them "sticky." Listen to learn why it's so important to ensure that you're providing potential dealership customers with all of the information they will need on both a dealership's SRPs and VDPs. This could be a controversial topic because many automotive vendor partners think/proclaim the most important part of a dealership's website are the VDPs, but are they?
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Support this podcast: https://podcasters.spotify.com/pod/show/colin-carrasquillo/support -
Experimarketing Episode 24: Online, Offline & Everything In Between
On this episode of Experimarketing, Matt and Colin connect with Greg Ross, Connected Car Practice Manager at motormindz, to discuss how dealers can leverage connected car technology to enhance the customer experience and ultimately, positively impact their dealership's bottom line. Dealers need to unite and become more vocal asking for connected car data so they can change the automotive space for the better!
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Support this podcast: https://podcasters.spotify.com/pod/show/colin-carrasquillo/support -
Experimarketing Episode 23: Untapped Audience
The dynamic duo is back and this time, they're talking to Adam Dennis, Founder & Principal of SurgeMetrix, about tapping an untapped audience! Marketers and advertisers alike, does your dealership or business have a strategy in place to attract and properly handle the Hispanic customer. Listen and learn!
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Support this podcast: https://podcasters.spotify.com/pod/show/colin-carrasquillo/support