Expert PPC predictions and tips to build a winning strategy for 2023 | PPC Town Hall 68 PPC Town Hall

Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC.

Heading into 2023, how will things shape up, and more importantly, how can you prepare for what’s to come?

In the next PPC Town Hall, you’ll hear from Julie Bacchini and Amalia Fowler — two well-known experts to learn what they see happening in 2023 in PPC and how they’re preparing.

You’ll also hear from several other experts: Kasim Aslam, Patrick Gilbert, Navah Hopkins, Jon Kagan, Mike Ryan, Joe Martinez, and Cory Henke as they share their predictions and tips on automation, the ‘keyword’, Performance Max, first-party data, vertical video, and so much more.

Tune into this power-packed episode to learn:

- How to handle market shifts well in 2023

- What we may see next with Performance Max

- Tips for adopting automation in your PPC strategy

- How to make the most of vertical video (YouTube shorts, Reels, TikTok)

and more

Our panelists:

- Julie Bacchini, Neptune Moon

- Amalia Fowler, Good AF Consulting

Watch the full video episode here: https://www.youtube.com/watch?v=5pzXCdsnWUk

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