123 episodes

Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

Experts On The Wire (An SEO Podcast!‪)‬ Dan Shure (SEO)

    • Marketing
    • 4.9 • 68 Ratings

Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

    121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

    121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

    Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes.

    My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com.

    In this episode:



    * What do site migrations have to do with core updates?

    * How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used.

    * Signs that Googlebot may ignore your robots.txt file (feature or bug?)

    * How the tech SEO team collaborates with other teams

    * When and why core web vitals may actually be a big deal for rankings

    * A very interesting alternative method for blocking certain content from Google (totally whitehat and effective)

    * Subdomains vs subfolders – what’s Becky’s take on this debate?

    * And lots more!



    Listen Now!



    Related Episodes You Might Like



    * Internal Links, Content Marketing and ASO w/Jackie Chu of Uber

    * How to Win at Large Site, In-House SEO w/Kevin Indig

    * Large Site, In-House Technical SEO w/Jaime Alberico



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    Coming soon!



    Articles, Resources, and Links Mentioned



    * Coming Soon!



    Find Becky Online



    * Twitter

    * LinkedIn

    * Becky’s Fandom Profile

    • 57 min
    120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow

    120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow

    What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.



    The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from.



    In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors.



    In this episode:



    * Why Will started Distilled and got into SEO

    * Quality vs Sustainability in SEO

    * Distilled’s Relationship with Moz

    * April 2003 and “Index Everything”?!

    * Why Google needed to introduce the Panda and Penguin Penalties

    * Are we too focused on “ranking factors” in the SEO Industry?

    * Why does something like the ‘duplicate content penalty’ myth stick around for so long?

    * Will’s take on core updates

    * How does ‘nofollow’ being a hint impact SEO and rankings?

    * How to evaluate the value of links

    * SEO Community Interaction and Fragmentation

    * SEO events during COVID

    * SEO Split Testing – how it works and how it can help your SEO



    Note: this episode was recorded in August 2020



    Listen Now!







    Related Episodes You Might Like



    * A Journey Through Google Search Patents w/Bill Slawski

    * Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny Halasz



    Information About United Search











    United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.











    To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    Coming soon!



    Articles, Resources, and Links Mentioned



    * All SEO Split Test Case Studies on Search Pilot

    * More Coming soon!



    Find Will Online



    * Will on SearchPilot

    * Will on Twitter

    * Will on LinkedIn

    * And check out the SearchLove Virtual Summit – happening March 2021!

    • 1 hr 1 min
    119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO

    119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO

    Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content!



    If you are a company or an individual looking to grow your blog traffic this episode is for you!



    Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/



    Here is the free content brief Jon mentioned: https://smartblogger.s3.amazonaws.com/freebies/content-brief-template.pdf



    In this episode:



    Jon’s overall traffic strategy

    Just HOW different search content is vs social content 

    How to ACTUALLY outsource content creation and get good results 



    How to find good writers 

    How to vet writers

    Why Jon does NOT want to know the writer’s ideas for posts









    Setting publication dates AND milestones 

    How to make content better and rank worthy

    How Jon sets up a content team

    How Jon thinks about and classifies search “Intent”

    When you don’t need a full content team

    Why and when writers are getting paid $5,000-10,000 per post.



    What is the ROI of this cost? 









    Backlinks Strategies

    And much more! 



    Listen Now!







    Related Episodes You Might Like



    * What Link Building Success Really Looks Like w/Mark Johnstone

    * Backlinko’s Content Process Revealed w/Brian Dean



    Information About United Search







    United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.







    To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    Coming soon!



    Articles, Resources, and Links Mentioned



    * Coming soon!



    Find Jon Online



    * https://smartblogger.com/

    * https://writer.me/

    * About Jon Morrow and SmartBlogger

    * Jon on Linkedin

    * Jon on Twitter

    • 58 min
    118: How To Help Large Organizations Win at SEO w/Melanie Phung

    118: How To Help Large Organizations Win at SEO w/Melanie Phung

    In this episode:







    * How to work on SEO effectively with big organizations 







    * Working with both content and tech teams — and how to get them to actually execute







    * Why understanding the HISTORY of a company, organization and website is important before giving recommendations 







    * What do you do if you get push back against SEO advice?







    * How to instill SEO Education within organization







    * How to communicate SEO results inside of an organization







    * And also … does Melanie listen to what Googler’s say about ranking and SEO?







    * And much more!







    Listen Now!



















    Information About United Search







    United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.







    To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors







    Related Episodes You Might Like







    070: How To Do Big Brand SEO w/Corey Eulas







    083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian







    Show Agenda and Timestamps







    * Coming soon!







    Tools Mentioned







    * Full List Coming soon!







    Articles, Resources, and Links Mentioned







    * And you guessed it… coming soon!







    Find Melanie Online!







    https://www.linkedin.com/in/melaniephung/







    Orange Spark Digital

    • 1 hr 11 min
    117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes

    117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes

    JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups.

    In this episode:



    How to start learning how to do code-based SEO

    * How JR Analyzes large sets of keyword data from Search Console

    * How to use automation to improve SEO

    * How to use internal linking to boost traffic on keywords not quite ranking #1

    * What is CI/CD?

    * JR’s ranking factors

    * His take on EAT

    * SEO tactics that have a diminishing return

    * The tools JR believes are missing in the SEO industry 

    * JR’s Real Name



    Listen Now!



    Related Episodes You Might Like



    * Martin Splitt on Rendering, Crawl Budget, JS SEO

    * Internal Link Optimization with Jackie Chu of Uber



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    * Full List Coming soon!



    Articles, Resources, and Links Mentioned



    * Twitter Questions

    * Automate Testing For Website Errors (Python Tool)

    * SEODeploy on GitHub

    * iCodeSEO

    * JR on Edge of the Web

    * More coming soon!



    Find JR Online



    * JR on Twitter

    * Locomotive SEO

    • 1 hr 14 min
    116: Seizing The Image Search Opportunity w/Jess Peck

    116: Seizing The Image Search Opportunity w/Jess Peck

    In this episode:



    * How to find image SEO opportunities

    * Image traffic attribution

    * How to optimize for image SEO

    * The value of using and testing with screen readers BEYOND accessibility

    * What is visual search and how to optimize for it



    Listen Now!



    Related Episodes You Might Like



    * Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox

    * The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    * Coming soon!



    Articles, Resources, and Links Mentioned



    * https://www.perficient.com/insights/research-hub/image-recognition-accuracy-study

    * More Coming soon!



    Find Jess Online



    * https://www.linkedin.com/in/jessbpeck/

    * https://blogs.perficient.com/author/jpeck/

    * https://twitter.com/jessthebp

    • 55 min

Customer Reviews

4.9 out of 5
68 Ratings

68 Ratings

nickmhc ,

The Best SEO Podcast on Apple

“Why am I trying to sound like a radio announcer?”
[Cues porn groove]

Clarisse Gomez ,

Awesome Podcast!!!

Dan, host of the Experts On The Wire (An SEO Podcast!), highlights all aspects of SEO, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Grusha - ElitePodcastBookings ,

Awesome Podcast to Subscribe to!

Kudos! Looking forward to your next episodes!

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