118 episodes

Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

Experts On The Wire (An SEO Podcast!) Dan Shure (SEO)

    • Marketing
    • 4.9, 65 Ratings

Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

    116: Seizing The Image Search Opportunity w/Jess Peck

    116: Seizing The Image Search Opportunity w/Jess Peck

    In this episode:



    * How to find image SEO opportunities

    * Image traffic attribution

    * How to optimize for image SEO

    * The value of using and testing with screen readers BEYOND accessibility

    * What is visual search and how to optimize for it



    Listen Now!



    Related Episodes You Might Like



    * Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox

    * The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    * Coming soon!



    Articles, Resources, and Links Mentioned



    * https://www.perficient.com/insights/research-hub/image-recognition-accuracy-study

    * More Coming soon!



    Find Jess Online



    * https://www.linkedin.com/in/jessbpeck/

    * https://blogs.perficient.com/author/jpeck/

    * https://twitter.com/jessthebp

    • 55 min
    115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner

    115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner

    In this episode:



    * The differences between eCommerce SEO and B2B SEO (tactics and strategies)

    * Crawl optimization on Seasonal Sites

    * Developing internal SEO documentation

    * How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow

    * Beyond just basic keyword search intent – for example why software keywords are not always software keywords

    * Dealing with challenges of Zero Click SERPs

    * A quick round of talking through supposed “Ranking Factors” – are they myths or real?

    * How to ACTUALLY do a raking analysis



    Listen Now!



    Related Episodes You Might Like



    * Improve Your Rankings By Understanding Intent w/AJ Kohn

    * How Saleshacker Grew 426% and Used SEO To Get Acquired w/Gaetano DiNardi



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    Coming soon!



    Articles, Resources, and Links Mentioned



    * Algo Updates In The Age of Document Embeddings by AJ Kohn



    Find Micah Online



    * Micah On LinkedIn

    * Micah On Twitter

    • 1 hr 14 min
    114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

    114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

    In this episode:



    * Doing SEO for a big retailer

    * What an SEO Insight Technology Manager does

    * Using PPC to Strategize for SEO

    * Why/when/how to use Power BI

    * What is the “data hulk”?!

    * Does CTR actually impact ranking? (Based on data)

    * Strategically dealing with Holiday and Seasonal content

    * Communicating SEO value to executives.



    Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.

    Listen Now!



    Related Episodes You Might Like



    * Internal Links, Content Marketing and ASO w/Jackie Chu of Uber

    * How To Win at Large Scale In House SEO w/Kevin Indig



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    Coming soon!



    Articles, Resources, and Links Mentioned



    * Argos



    Find Claudia Online



    * Claudia on Twitter

    * Claudia on LinkedIn

    • 1 hr 8 min
    113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019

    113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019

    This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests:



    * Aja Frost – Hubspot

    * Jim Gianoglio – Bounteous

    * Colleen Harris – CDK Global

    * Alexis Sanders – Merkle



    In this episode, you will learn a ton, including:



    * Specific, advanced analytics reports you can use to improve SEO

    * How to deal with AMP issues

    * How to analyze and report on traffic drops

    * Dealing with new web standards like ITP 2.0 and ITP 3.0



    *Picture (slightly edited) courtesy Eric Mandell from Twitter

    Listen Now!



    Related Episodes You Might Like



    * Analytics Explained with Annie Cushing

    * Decoding the Mysterious World of Analytics w/Simo Ahava

    * Turbocharge Your SEO with These Powerful Analytics Tips

    * Voice Search, Structured Data and Fixing Duplicate Content w/Alexis Sanders



    Tools and Resources

    Click here to open the full sheet



    Click here to open the full sheet

    Thanks to Anne at Timeatlas.com for creating this!

    Articles, Resources, and Links Mentioned



    * TechSEO Boost

    * 14 Technical SEO Takeaways from TechSEO Boost

    * More Coming soon!



    Find the Panelists on Twitter!



    * Aja Frost

    * Jim Gianoglio

    * Colleen Harris (LinkedIn)

    * Alexis Sanders

    • 47 min
    112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More

    112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More

    In this episode:



    * Does Google fetch all the scripts on a page?

    * “Treeshaking” and how it can help your page’s performance

    * Queuing time vs rendering time for Google

    * When to use JS Frameworks or not

    * Exactly how and when rendering counts against “crawl budget”

    * Is “crawl budget” a problem and something that should be optimized for?

    * Why content can sometimes take a long time to be de-indexed

    * The “Shadow DOM”

    * What Martin wishes SEOs would do more of

    * LOTS of your Twitter questions answered



    This interview was recorded on Wednesday, December 4th, 2019 live on location at Tech SEO Boost in Boston.

    The occasional rumbling sound you may hear is the subway, which runs right below the room we were recording in.

    We spend the first 10 mins or so chatting about his role at Google, and then get into all the technical stuff 🙂

    Listen Now!



    Related Episodes You Might Like



    * John Mueller of Google on AMP, Crawling and More

    * Vanessa Fox on Optimizing for Crawl Budget



    Show Agenda and Timestamps



    Coming soon!



    Tools Mentioned



    Coming soon!



    Articles, Resources, and Links Mentioned



    * Twitter Questions

    TechSEO Boost



    Find Martin Online



    * Twitter

    * LinkedIn

    * Martin’s Blog

    • 1 hr 3 min
    111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy

    111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy

    In this episode:



    * How to handle out of stock products (we get quite detailed here)

    * Crawl optimization

    * How to optimize content on product pages

    * How to optimize content on category pages

    * Internal search page optimization

    * Handling content delivered in JavaScript on product or category pages

    * Common eCommerce SEO mistakes

    * The future of eCommerce SEO

    * How canonicals help

    * and we tackled LOTS of your questions from Twitter



    Listen Now!



    Related Episodes You Might Like



    * A Masterclass in Modern Day Link Building w/Garrett French

    * How To Do Big Brand SEO w/Corey Eulas

    * Large Site In-House Technical SEO w/Jaime Alberico



    Show Agenda and Timestamps



    Episode Introduction [0:22]

    Topic overview [0:29]

    Luke Introduction [1:10]



    What is Mayflex and what is Luke’s role? [1:35]

    Is there a large difference between working with a B2B company versus a consumer oriented company when it comes to SEO? [2:41]

    Where did Luke get his technical background? [4:08]





    Product Questions [5:09]



    General best practice to manage a discontinued product? [5:22]



    Do you keep the same URL live and return a 200 code? [7:49]

    At the point when you want to remove the product from the index what code or redirect do you use? [9:59]









    Twitter Questions [13:00]



     Malcom Slade: If a site was dropping half its inventory, say 4000 product URLs would you 404/410 (ideally semi custom based on legacy product), redirect or a mix of both? [13:00]

    How to handle a situation where each product is unique and one of a kind so constantly rotating through products [17:30]

    Khushal: Is it ideal to noindex,nofollow product pages that have filters to save crawl budget? If yes, how much is the impact from a visibility and/or crawl frequency perspective [21:10]

    Jeremy Rivera – What about store locations that re-sell manufacturer goods, e.g. a local billiard shop who sells a national brand’s good but can’t list a price? [24:34]





    Product Pages Twitter Questions [27:46]



    Andrew at Optimisey – What does the perfect product page look like? How do you resist the push to stuff lots of text into the page to ‘optimise it for keywords’? [27:46]

    For a clothing retailer what is a good approach for content on their product page? [31:25]

    Rahul Khosla – How do you avoid duplicate content for products that aren’t manufactured by yourself when discussing the set attributes? [35:15]





    Earning Links to Ecommerce Sites [37:29]



    Rob Bonham – What content types are the best in earning quality links to ecommerce websites? Also, what methods have been most successful in earning said links? [37:35]





    Category Pages Questions [40:20]



    Sebastian Simon – Which content/type of content would you put on category pages? [40:26]

    Jeremy Rivera – Fixing the way categories (collections) work on Shopify to something sane? [42:46]





    Canonicals / Technical URL Reporting [44:37]



    Adam Humphreys – I think a majority of us just want a more simplistic reporting system to give to clients for their developers around canonical setups. [44:37]

    How to sort through and work through all the canonical issues [46:40]

    • 1 hr 25 min

Customer Reviews

4.9 out of 5
65 Ratings

65 Ratings

AmirZabihi ,

Amazing

Best advanced podcast about SEO
U can easily pay to get such a deep, advanced knowledge
Couldn’t help but writing this review, although i,m not into writing reviews
Thanks man, you’re awesome 👏🤞🏻👍

Tracy Mik ,

Deep SEO Geekery

Looking for advanced SEO that’s actionable and found this. Just finished 112 with Martin Splitt and loved the depth of conversation.

Rated_P ,

Best SEO Podcast

Hands down the best

Top Podcasts In Marketing

Listeners Also Subscribed To