5 min
Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology BeverageDaily Podcast
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- Business
Consumers want more information about the products they are drinking: from the ingredients in products to the nutritional value. But does this curiosity extend as far as the processing technologies used to create the beverage?
Consumers want more information about the products they are drinking: from the ingredients in products to the nutritional value. But does this curiosity extend as far as the processing technologies used to create the beverage?
5 min