100 episodios

Let's explore what it takes to craft a sustainable, profitable, FUN business, while staying enthusiastic and motivated.

Whether you just opened your first Etsy shop, or you've been selling your art, design or writing full-time for years - you struggle with doubt, loneliness, motivation and getting it all done.
In this podcast we'll explore what you REALLY want from your small business so that you can follow your enthusiasm, make your art and make money.

Each episode is a mini-lesson in exploring what you want out of your OWN business, so that you can craft a life and business that fills your life with enthusiasm. Find more lessons at http://taraswiger.com

Explore Your Enthusiasm, with Tara Swiger | Craft | Art | Business Tara Swiger

    • Empresa

Let's explore what it takes to craft a sustainable, profitable, FUN business, while staying enthusiastic and motivated.

Whether you just opened your first Etsy shop, or you've been selling your art, design or writing full-time for years - you struggle with doubt, loneliness, motivation and getting it all done.
In this podcast we'll explore what you REALLY want from your small business so that you can follow your enthusiasm, make your art and make money.

Each episode is a mini-lesson in exploring what you want out of your OWN business, so that you can craft a life and business that fills your life with enthusiasm. Find more lessons at http://taraswiger.com

    304: How to plan for business during uncertainty

    304: How to plan for business during uncertainty

    Welcome to April and the beginning of a new quarter! This is the time where we usually make plans for the coming 3 months and review the progress we’ve made so far this year but...everything is weird. How do we do plan our business and life now?

    In the Starship this week, we’re Map Making . You can learn more about the Starship here (http://taraswiger.com/starshipbiz ) and/or start making your own map with Map Your Business: https://amzn.to/3e2FXMG

    Full transcript: http://taraswiger.com/podcast3

    • 16 min
    How to make decisions: Ask yourself this question

    How to make decisions: Ask yourself this question

    Learn how to make decisions in your business and your life with just one question. Find the shownotes at http://taraswiger.com/podcast303

    • 7 min
    3 mistakes to avoid in your handmade business

    3 mistakes to avoid in your handmade business

    Why do you feel stuck? Why isn’t your business growing? It could be one of these mistakes that are common in creative businesses. I want to help you avoid these mistakes, so let’s dive right in. 
    I’ve been working with product makers - yarn dyers, bag sewers, jewelry makers - and designers and shop owners for the last decade! I’ve been getting up close and personal with them, in my community, the Starship, since 2011. So I have seen a lot of what holds us back in our business, and what to do in order to move forward with confidence and profit. 
    Today I wanna talk about three of the mistakes I see makers and designers make, in their thinking, that holds them back. If you want to avoid the three mistakes most creatives make in running their business, check out my free workshop on the 4 Foundation Method to a Thriving Business, where I explain the mistakes AND teach you how to avoid them (or fix them if you’ve already made them!). You’ll find that at Taraswiger.com/foundaitons. 
    Real quick before we get into it. This is not about shaming you. If you recognize yourself in the mistakes I’m about to share, that’s ok. Realizing you’re making a mistake is the first step to fixing it! So there’s no shame about making mistakes, there’s only learning and changing going forward. Ok? Ok! 
     
    FInd all three mistakes in the shownotes: http://taraswiger.com/podcast301
    This episode covered 3 mistakes you may be making in the way you’re THINKING of your business. The next step is to look at the mistakes you’re making in RUNNING your business. To learn how to avoid (or fix) those mistakes, head over to TaraSwiger.com/foundations and join my free workshop
     

    • 16 min
    300: Celebrations! How I got here, how I manage my week, and more of your questions answered

    300: Celebrations! How I got here, how I manage my week, and more of your questions answered

    It's the 300th episode of the podcast! OMG! Celebrate with me in this episode as my husband  asks me YOUR questions. We discuss the very twisty journey that brought me here in my business, how I plan my weeks, and how I order my coffee. 
    You can SEE us answer these questions right here: http://taraswiger.com/podcast300
     
    Help me celebrate by:  Leaving a review on your podcast app!  Joining the free Facebook group where I'll be going LIVE this week with a celebration! 

    • 31 min
    299: Why Instagram Stories?

    299: Why Instagram Stories?

    Are you using Instagram Stories? Is it connecting with your customers and helping you reach your goals? Or are you confused about what to do to make it effective? Today I’m going to answer your questions about WHY you should be using Instagram Stories and HOW to make them work for you!
    Today we’re diving into the tool Instagram Stories and how you can use them to connect with your right customers, build trust and make sales.
    Head over the to the VIDEO version of this episode to see a walk-through of everything I talk about: http://taraswiger.com/podcast299
    What is Instagram Stories? Instagram Stories is an extra feature on Instagram, where you can post images or 15 second videos from your day. They expire after 24 hours.
    You can shoot them “live” from inside the app, or you can use the photos in your photo library on your phone. You can also share your regular Instagram posts (if viewers click on them they’ll be taken to your post where they can like and comment) and you can share other people’s Instagram posts, which means you can share your customers photos of your work!
    Why do Stories? What is the best way to build trust with potential customers? It’s in-person events. Customers get to talk to you, touch the product, then buy directly from you. The second-best option is live video, it is the most similar to being in-person. The potential customer gets to see how you really talk, see what you’re working on.
    This builds relationships and it builds trust. And more trust = more sales.
    Stories allow you to show way more than you can in your Instagram grid. Are you packing orders, getting supplies, making products everyday? In Stories, you can show that!
    What do you have in common with your customers? You can share that in Stories. For example: reading, relationships, personality type, preferences, etc.
    Remember: You get to decide what to share.
    How do you use Stories effectively? What kind of Stories build relationships?
    Personal Unedited Use Engagement tools
    Polls, Questions, Sliders Use DMs
    Use Stories to tell your Marketing Message, and then save it to “Highlights”
    You may be thinking – uh, what is my marketing message? What do I talk about? I outline what goes into your effective marketing message in my free workshop “4 Foundations” and we can work together on your Marketing Message inside the Starship Program. To watch the free workshop and learn more about how we can work together go to TaraSwiger.com/foundations
    I’d love to hear how you are using Instagram Stories in your business! Come tell me on Instagram. I’m @taraswiger.
    I’m going to give you homework right now to put this into practice:
    Take a screenshot of your podcast app as you’re listening, then open Instagram Stories, share this photo and tag me @taraswiger and add the hashtag #exploreyourenthusiasm. This is such a low-stress way to get started, you don’t have to talk to the camera or anything.
    While you’re on IG, send a DM and tell me what you learned from this episode!
    Don't forget to watch the video with tutorials for Instagram Stories here: http://taraswiger.com/podcast299

    • 20 min
    298: How Instagram creates sales

    298: How Instagram creates sales

    Is Instagram worth it? How do you make sales with Instagram? I know! This is one of the ongoing questions my students have about any tool, and Instagram in particular. Today I’m going to explain EXACTLY how you can increase your sales by using Instagram.
    Before we dive into Instagram, we are coming right up on episode 300, and I am including YOU in this episode! To participate, head over to my free FB group: fb.com/groups/taraswiger and the info on how to be involved is right there, pinned to the top!
    Today’s question comes directly from the FB group: Does Instagram actually make sales for anyone? It seems to be just a waste of time, a bunch of content going into the void.
    First of all: yeah, it can DEFINITELY feel like a waste of your time!
    The good news is: YOU are in charge of whether it's a waste of time or not. It’s true! You don’t have to wait for Instagram to send you people, or for your right buyer to just stumble upon you.
    Instead, make Instagram effective for your business by creating a plan and using it to find, connect with, and build trust with your ideal buyers. You will make sales with Instagram when you talk to, connect with and build trust with your Ideal Buyers.
    So how do you connect and build trust on Instagram? 
    Identify your Right People. Talk to your Right People on YOUR profile Find and connect with your Right People on their profile. Now let’s get into it deeper.
    Identify Your Right People Who buys your item? Who wants what you sell? These are your Right People. This is who ALL your marketing should be for. This will impact what photos you use, what captions you write, what hashtags you utilize, everything about all of your marketing.
    This is a deeper process than just answering a few questions and it is what I do with Captains inside the Starship. So if you want to know more about your people, check out the free workshop at TaraSwiger.com/Foundations and we can work together to identify your Right People.
    On Your Profile If you’re taking the time to post photos on your Instagram, then take the extra time to make it effective at making a connection with your Right Buyer.
    How? Captions.
    A photo might grab someone’s attention, but captions are how your customers get to know YOU, get to know your brand and what you stand for, and feel connected to you.
    Yes, you could just write three words and be done, but if you’re taking the time to post, shouldn’t you take the time to make it worthwhile? Writing a longer post (over 65 words, which is the average), it will take longer, but it will also be more valuable.
    The data shows that posts with longer captions generally have higher engagement than those with a shorter caption. Engagement is when your followers interact with your post (comment, like, save or share it). And more engagement leads to more people seeing your post.
    Ok, so what do you write? This is where you come back to your RIght Buyer - what is she interested in? What does she need to know about your product or your company? We answer all these questions in the Starship, so you create effective posts.
    On Her Profile How does your customer find you?
    Well, she may be searching, she may click on hashtags, but the most direct way for your customer to find you is… you find her.
    Stop waiting for your Right Buyer to find your photos, or to find your shop - find her!
    How? 
    This goes back to the work you did to identify your RIght Buyer - once you have a very clear idea of who she is, you can look at who she follows, what sites she reads, what she’s into. One of the easiest ways is to look at your Actual Customers. See what they’re posting, who they’re following, what hashtags they use.
    And… connect with her! Follow your customer on Instagram, comment on her posts, when she asks for a recommendation, give it! You’re not going to be SELLING to her, but you

    • 21 min

Reseñas de los clientes

Clarisse Gomez ,

Awesome Podcast!!!

Tara, host of the Explore Your Enthusiasm podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Me4566754223576543 ,

Practical help for your crafty business

I’ve been listening to this podcast for several years and Tara never fails to talk about something that is helpful and timely for my yarn business. Her style is conversational and it feels like you’re sitting down to chat over coffee with a friend: a very knowledgeable friend who has the experience and research to support what she is saying. I can truly say that my business would not be as successful without Tara’s awesome information.

FairyTaleKnits ,

Fairy Tale Knits

Love Tara so much! She breaks down things I didn't understand about business before into understandable language and explains how it affects my hand made business.

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