Exploring Early-Stage Demand Gen Marketing with Sterling Snow and Rachel Hofstetter, moderated by Taylor Jones Running Stuff, a Peterson Partners podcast

Taylor Jones, Principal at Peterson Ventures discusses early-stage demand gen with Rachel Hofstetter, Chief Marketing Officer at Genesis Block and former CMO at Chatbooks, and Sterling Snow, Chief Revenue Office at Divvy. Both Rachel and Sterling were critical to igniting top-of-funnel demand in the earliest days at both Chatbooks and Divvy, and since then they both have scaled marketing and growth organizations that attract millions of users. In our conversation, Rachel and Sterling di...