EXPLORING REVOPS: Understanding CRO Roles and Revenue Planning with Tony Hohlbein

As a 2X exited CRO, Toni Hohlbein has what it takes to talk about RevOps in today’s episode. He is a Co-Founder and the CEO of Growblocks. Toni and Evan discuss the growing RevOps job title and the increasing popularity of RevOps. Toni believes that RevOps has been gaining popularity due to the focus on efficiency in business operations, and the truth of whether it truly brings efficiency to the table or not. Toni will also be delving into the evolutions of sales, planning & forecasting of revenue, what efficiencies are created in RevOps, and a whole lot more in this latest episode of The Distributed Truth.

TRUTHS OF THE DAY

TONI: WIN BY UNDERSTANDING THE WORLD THROUGH DATA

“The kind of people that try and understand the world through data and through scientific kind of approaches and through the lens that we are advocating for, I think they will win by the way and I think that's kind of the new wave that we are basically enabling right now for revenue operators to go to market and just Just crush it.”

TONI: IT ALL STARTS WITH BENCHMARKING

"Try external benchmarking, try internal benchmarking against your baseline against your plan, and then try to add to your revenue engine customer acquisition costs to see inefficiencies and try and realize those, and if you make all of that stuff available to your commercial decision makers, I am very sure that someone there is going to come up with ideas to improve your engine that is efficiency based and not let's hire another headcount base."

Connect with Toni and learn more about his work:

• Toni Hohlbein | Growblocks | Growblocks.com

Connect with Evan to learn more about Syncari and The Distributed Truth Podcast:

• Evan Dunn | Syncari | Syncari.com