Exploring The Functional Beverage Market With Olipop

Olipop co-founder, CEO, and formulator Ben Goodwin joined the Food Institute Podcast to discuss the product he’s made, the shift from probiotic to microbiome-focused beverages among consumers, and the health implications from drinking functional beverages. Additionally, the conversation with host Chris Campbell ranges to cover topics including aluminum can shortages, marketing challenges, and production issues stemming from the start of the pandemic to the current day. Ben also covers some of his history as a beverage formulator with other companies, and provides a view into the style of leadership he uses in leading Olipop.