32 min
Exploring the Impact of Streaming on Local News and Sports Broadcasting Leading Local Insights
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- Business
What does the future hold for local news and sports? As the world shifts to streaming, the answer isn't as straightforward as you might think.
We discuss this complex topic with our guest Alan Wolk, co-founder and lead analyst at TV Rev. The author of the report, "TV Rev’s Perils and Promise in the Age of Streaming," Alan has been working with stations to help them redefine what success looks like in this space.
During this podcast, Alan offers his take on the possibilities available for local TV groups to blend their linear and streaming platforms to reach audiences of all ages. He also touches on the game-changing implications of geo-targeting, and the pressing need for a cross-platform currency and consensus on audience measurement.
Listen now to this engaging discussion focused on possibilities of the near future.
What does the future hold for local news and sports? As the world shifts to streaming, the answer isn't as straightforward as you might think.
We discuss this complex topic with our guest Alan Wolk, co-founder and lead analyst at TV Rev. The author of the report, "TV Rev’s Perils and Promise in the Age of Streaming," Alan has been working with stations to help them redefine what success looks like in this space.
During this podcast, Alan offers his take on the possibilities available for local TV groups to blend their linear and streaming platforms to reach audiences of all ages. He also touches on the game-changing implications of geo-targeting, and the pressing need for a cross-platform currency and consensus on audience measurement.
Listen now to this engaging discussion focused on possibilities of the near future.
32 min