Larry Kim and Shane Barker discuss the emergence of Facebook Messenger as a platform for marketing. Larry Kim, who owns MobileMonkey, a Facebook Messenger marketing platform, explains various strategies that marketers can use to promote their businesses on Messenger. Listen to the podcast episode: www.shanebarker.com/podcasts/larry-kim Chatbots are a great way to engage with your audience on Facebook Messenger. Want to build your own Messenger chatbot? Check out my article to learn how: https://shanebarker.com/blog/facebook-messenger-chatbot/ You Will Learn How to use Facebook Messenger for marketing Why is Messenger marketing the next big thing? Which companies are leveraging Messenger marketing? How can chatbots help your business? What are unicorn companies? What does it take to start your own online business? Key Takeaways [00:56] Larry’s Family Background [03:55] Living in Cambridge [05:37] Transition from Engineering into Marketing [07:17] Selling WordStream for $150 million dollars [09:27] Idea for MobileMonkey [15:37] Being a CEO and Dreaming of a Unicorn Company [21:40] Why Facebook Messenger Marketing Is Hot [24:08] How MobileMonkey Works [26:47] Best Facebook Marketing Strategies [30:15] ROI of Messenger Marketing Guest Bio Larry Kim is the CEO of MobileMonkey, a Facebook Messenger Marketing Platform. He dreams of running a unicorn company someday. He is also the founder of WordStream, a SaaS company which he recently sold for a whopping $150 million dollars. Larry is one of the most well-known influencers in the digital marketing space. Search Engine Land named him, “The Search Marketer of The Year” in 2015. He is passionate about entrepreneurship, digital marketing, and he loves to play video games. Website: www.mobilemonkey.com Resources MobileMonkey Google Analytics Facebook Analytics SEMrush Zoom Loom Facebook Messenger is extremely popular as a messaging app. If you know the tricks of the trade, you can also use it to grow your business. While it holds a goldmine of opportunities, very few businesses are using it to their advantage. Now is the right time to dive into Facebook Messenger marketing to get an early adopter advantage. I hope the strategies mentioned above help you set up a solid Facebook Messenger marketing strategy. Do you have any questions regarding Facebook Messenger marketing? Please share them in the comments sections below.