58 episodes

Every week, BZ Consultants Group's Founder/President and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Thanks for listening.

Facts Not Feelings with Brooke C. Furniss BZ Consultants Group

    • Business
    • 5.0 • 1 Rating

Every week, BZ Consultants Group's Founder/President and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Thanks for listening.

    Running Shoes, Cross Trainers, Basketball Shoes, and Trunners, Oh My!

    Running Shoes, Cross Trainers, Basketball Shoes, and Trunners, Oh My!

    How many of you had “Wrecking Ball” by Miley Cyrus stuck in your head over the weekend after our chat with Kaylee? No shame if you downloaded and played that and “Party In The USA”  on max. Are you still equipping your team with tools from the 1800s and expecting them to keep up with the ever changing technology of 2022 and beyond? What are you doing better/different to support your Parts Department? How are you maximizing your Part’s Department potential?

    Connect with Kaylee: https://qrco.de/bdCGgv

    We talk about cross training so much that I venture it may be the new hot new buzzword. Let’s break down what this is & how it looks. About 12 years ago, I worked as a Consultant for a CRM software company. As part of our onboarding process, the company had us field Support Calls with the Support Team. It was the scariest couple hours of my life. Not only did it provide me with a newfound respect for our Support Team, but it also created instant friendships with them. They knew I wasn’t some hotshot consultant that was too good to work with them. When either party needed anything, we could now pick up the phone & call each other. To this day, any time I hear that stupid ringtone I literally cringe, & my heart starts racing!

    Golf, basketball, running, & cross trainers are all shoes designed for specific sports, movements, & purposes. Nike/Jordan Brand introduced the Trunner, a mix between a runner and a cross trainer, around 2000. Running shoes are made for straight forward movements, not lateral side-to-side movements. Cross Trainers are designed for lateral side-to-side movements. Using running shoes for dynamic side-to-side movement can cause tearing out of the side of your shoes and most likely your body. Ok up to speed.

    In 2000, I snagged my first pair of Jordan Trunners in Neptune Blue. Yes, I still have them. I remember thinking, “these are so light…I could run to Neptune!!” In 2001, the next year’s Trunner Bubbles were released and added to the collection. I busted them out at a pick up game. After a mean crossover that would have made Iverson jealous, and nailing the reverse layup that I had practiced a million times in my driveway, I came down to an audible *POP!* Bye bye ankle!

    I was under the impression I could play ball in these shoes. I was sorely mistaken. These Trunners were more like running shoes. If they would have been a tried and true Cross Trainer, that can be used just about anywhere, I would have been fine. That is the thing about Cross Trainers, they are versatile and adaptable. When you need to fine tune skills, then you bring the specific shoes: running shoes, basketball, golf, soccer, etc.

    We need to ensure our employees are versatile and adaptable to all areas of our business, but also have their fine tune skills in their specific area of expertise. Cross train, cross communicate, never stop talking, and never stop learning. Also, don’t wear running shoes when playing ball.

    Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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    #FactsNotFeelings #CrossTrain #MovingAutomotiveForward #BZConsultants #KayleeFelio #GoToPartsGirl #PartsEdge #BZConsultantsGroup #FactsNotFeelingsFriday #Parts #Service #FixedOps #Nike #JordanBrand #Jordan #SneakerHead #CrossTrainers #RunningShoes #Shoes #Trunners #ConnectedRetail #Communication #Automotive #WomenInAutomotive #WomenInBusiness

    • 16 min
    Kaylee Felio: Your Go To Parts Girl

    Kaylee Felio: Your Go To Parts Girl

    Today I sit down with Kaylee Felio, Sales & Marketing Manager at PartsEdge and Host of The Parts Girls Podcast.

    Kaylee has over a decade of experience in the industry, and a strong passion for helping Parts Managers and their operations to maximize potential profits. Initially working in the operations department, Kaylee developed a keen sense of day-to-day operational needs as well as gaps in resources and education. Combining her super powers together with her growth mindset and heart of service, Kaylee transitioned into spreading the word about PartsEdge while sharing her parts expertise with the industry at large.

    While she has been on the scene for over 10 years, she has come in like a wrecking ball (cue Miley Cyrus music video), with her name lit up in neon Broadway lights. As another female in the industry, may I just say I freaking love seeing you crush it?! It is awesome! She continues to kick ass and hold the most coveted title of “Mom.”



    Join us as we discuss an array of topics:

    - Does the industry truly know how much the Parts Department contributes to the overall Dealership Profits?

    - How we as an industry can support the Parts Department and Fixed Ops better

    - How stores can maximize their Parts Department potential



    Connect with Kaylee: https://qrco.de/bdCGgv

    Connect with BZ Consultants Group: https://qrco.de/bcqqFo



    Follow, subscribe, rate, and never miss a show!



    CHAPTERS

    0:00 Start

    3:03 Kaylee Felio’s Subway Start

    6:15 The Parts Girl Podcast: Kaylee Is Leveling Up the Way We All Do Business In The Auto Industry

    9:53 Dealership’s Parts Departments Is Responsible for Nearly Half of All Dealership Profits. Realistically, How Many People Actually Know This?

    10:46 How Is PartsEdge Helping to Educate the Auto Industry About The Importance of the Parts Department?

    12:10 How Many Stores Are Maximizing Their Parts Department Potential? How Do Stores Go About Doing This?

    15:22 How Does PartsEdge Help Facilitate and Make the Entire Process More Seamless for Your Clients?

    16:18 Communication, Communication, Communication

    20:35 How Can We As An Industry Support the Parts Department and Fixed Ops Better?

    24:30 Where Does Kaylee See or Hope to See The Parts Industry Being In 5 Years?

    25:44 Where Can You Find Kaylee Felio Online?

    26:15 Lightning Round Questions with Kaylee Felio



    #FactsNotFeelings #GoToPartsGirl #MovingAutomotiveForward #BZConsultants #KayleeFelio #PartsEdge #BZConsultantsGroup #FactsNotFeelingsFriday #Parts #Service #FixedOps #ConnectedRetail #CrossTrain #Communication #MaximizeProfits #LeadWithEmpathy #CustomerExperience #Subway #Confidence #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

    • 38 min
    Is Your Business The Titanic?

    Is Your Business The Titanic?

    The age old saying of “process makes perfect” has to be correct, right? Well it only holds true if performed correctly and with the right people! It starts at the top and works its way through every department down to the very last person in your organization. Do you have leaks? Water has a funny way of finding the smallest crack. Is your business the Titanic and heading towards an iceberg?

    Connect with BZ Consultants Group: https://qrco.de/bcqqFo

    Follow, subscribe, rate, and never miss a show!

    #FactsNotFeelings #Titanic #Process #ProcessMakesPerfect #ConnectedRelationship #ConnectedRetailing #WaterAlwaysFindsTheCracks #StevenApicella #CrossTrain #BZConsultantsGroup #FactsNotFeelingsFriday #BZConsultants #MovingAutomotiveForward #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

    • 10 min
    Potpourri, Deep Fakes & Synthetic Media, Understand vs Understood

    Potpourri, Deep Fakes & Synthetic Media, Understand vs Understood

    We should call this episode the potpourri episode as I’m throwing a few things into the mix. I thought about Rapid Fire, but there’s nothing rapid except for how fast I talk! Can we talk about how incredible the people are in this industry? If I started listing them, it would take the entire episode. You all know who you are. Keep doing your thing, moving the industry forward, and kicking ass. Surround yourself with these brilliant minds & stretch yourself to be better…faster, stronger.

    Did anyone happen to catch the 60 Minutes about Deep Fakes and Synthetic Media? Daaamnn! Below you will find the link to the article/show. Many of you are probably  thinking, isn’t that Fake Tom Cruise or that’s something you saw on some CSI TV Show or movie. Well you are partially right. While technology can be fun and rack up views on TikTok, it is so much more than that.

    For anyone that didn’t catch this, here is the link: https://cbsn.ws/3oTBcM6

    The creators can make the Deep Fake character (think Deep Fake Tom Cruise) do and say anything they want. Yes, anything! If I wanted synthetic media created for me, I would reach out to a reputable company. They would bring me into their studio and have me read a series of phrases while recording my mannerisms and expressions. From there, I never have to be present for anything. If I want a commercial to run in Australia or Japan, I simply reach out to the company & provide them with what fake Brooke needs to say & BAM! This is a complete game changer. For all you know, the person talking could be AI Brooke, and I may not really be talking to you all right now.

    There are those that will use this technology for good…and those that will use it for bad, which is why the US Government has massive concerns about the use to spread disinformation and commit crimes. Now think of all the CSI shows you have seen where Deep Fakes have been used to commit crimes.

    Do you think this will catch on in automotive? Never have to be present to shoot a commercial, can have a deep fake of some celebrity in your commercial/social, etc?

    This leads into my next topic: are we over promising and under delivering. I know we say this a ton. It’s been one of those weeks where so many of the incredible humans in this industry have 110% delivered over and over again. It makes the industry better, the world better, and makes me a better person. Thank you. A friend once said to me when meeting for the first time in person, “Brooke, you are exactly the same in person that you are online.” Exactly.  In fact, if there should be any difference, it should be that I am better. I don’t say that egotistically, I say that as I am true to myself. Over delivering is so important. The moment someone is underwhelmed, it becomes a tough recovery and very steep hill to climb to regain their trust. Are you over delivering in life?

    Customer Wants to be Understood, NOT to Understand you: Cut to the next topic! How many people really stop and ensure that the customer/client truly feels understood? It is not about you; it is about them! It is 100% about them feeling understood. Bottom line, are we listening to our customers? Are we seeking to understand them so that they can be understood? Are we doing what we say we will do? Do we communicate with them in their preferred method? Are we doing the little things to over deliver?

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    #FactsNotFeelings #DeepFakes #SyntheticMedia #SeekToUnderstand #OverDeliver #UnderPromiseOverDeliver #Potpourri #BZConsultantsGroup #FactsNotFeelingsFriday #BZConsultants #MovingAutomotiveForward #60Minutes #DeepFakeTomCruise #DeepTomCruise #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

    • 17 min
    Are You Tilling The Ground?

    Are You Tilling The Ground?

    Confession time...The fire department showed up here...because Kyle and Paul lit up the place on Friday and were dropping fiiiiirrree!   

    My 3 Main Takeaways from Our Conversation  

    1. Get Your ASOTUCON Tickets Now 

    2. When we don't involve the entire community, all 2.1 million people in the automotive industry, we actually slow down innovation 

    3. Always be growing, always be tilling the ground, and don’t simply throw the corn on the grill   

    Watch: https://bit.ly/3ByNZLo 

    Listen: https://bit.ly/3OQmlwz  

    Connect with Paul J Daly: https://qrco.de/bdBfUn   

    Connect with Kyle Mountsier: https://qrco.de/bdBgJ7    

    Connect with BZ Consultants Group: https://qrco.de/bcqqFo  

    Follow, subscribe, rate, and never miss a show!  

    #FactsNotFeelings #BZConsultants #ASOTU #ASOTUCON #BZConsultantsGroup #FactsNotFeelingsFriday #Disruptors #Troublemakers #TroublemakingFriday #MovingAutomotiveForward #PaulJDaly #KyleMountsier #VaynerBaby #GaryVBaby #Intentionality #PlantTheCorn #TillTheGround #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

    • 9 min
    Troublemaking Friday with ASOTU Crew

    Troublemaking Friday with ASOTU Crew

    Join me and I sit down with CEO Paul J Daly and COO Kyle Mountsier of ASOTU and talk all things automotive, ASOTUCON, and you know us Sneakerheads we will be hitting up maybe our favorite pastime: Kicksology! Are you succeeding or thriving? Are you tilling the ground? Tune into my conversation with Paul and Kyle on how all this relates to our industry and why it is so vital that all 2.1 million people in the auto industry come together. If there is an episode you don't want to miss, it is this one!  

    Connect with PaulJ Daly: https://qrco.de/bdBfUn  

    Connect with Kyle Mountsier: https://qrco.de/bdBgJ7   

    Connect with BZ Consultants Group: https://qrco.de/bcqqFo

    Follow, subscribe, rate, and never miss a show!

    Chapters

    0:00 Start

    0:53 Black Hats, Black Shirts, Beards = It’s A Feeling

    3:56 The Infamous Paul J Daly…No It's Not a Stage Name and FU-Like An Umbrella

    8:23 Segway from 7…Up Yours to Gary V Baby

    11:00 Speaking of Babies, Let’s Talk ASOTU 

    22:00 Good and Bad Experiences at Any Point In the Shopping Journey Reflects on Everyone: The Brand, The OEM, and at The Store Level

    24:50 A Speechless Brian Benstock….Well Kinda

    29:04 What’s The Biggest Challenge For Employee and Customer Experience? Lack of Intentionality - No One Plants Corn In the Ground

    31:42 Sooo…What’s The Silver Bullet?

    39:39 Fav Kicks

    43:44 Lightning Round Questions

    #FactsNotFeelings #BZConsultants #ASOTU #ASOTUCON #BZConsultantsGroup #FactsNotFeelingsFriday #Disruptors #Troublemakers #TroublemakingFriday #MovingAutomotiveForward #PaulJDaly #KyleMountsier #VaynerBaby #GaryVBaby #Intentionality #PlantTheCorn #TillTheGround #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

    • 55 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Namaste44 ,

So impressed

I consume A LOT of podcasts and I can honestly say “Facts NOT Feelings” is one of my absolute favorites! Thank you Brooke!!

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