137 episodes

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/

Facts Not Feelings with Brooke C. Furniss BZ Consultants Group

    • Business
    • 4.7 • 13 Ratings

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/

    Car Retail Revolution: Navigating Post-COVID & EV Shifts

    Car Retail Revolution: Navigating Post-COVID & EV Shifts

    Join host Brooke Furniss in an enlightening conversation with Peter Smith, Managing Partner at Lion Partnership, on this episode of 'Facts Not Feelings.' Dive into the transformative world of automotive retail as we explore the latest shifts in dealership models, the resurgence of digital retail post-COVID, and the electrifying future of vehicle sales. Discover how dealerships are adapting to technological advancements and changing consumer behaviors. If you're passionate about the intersection of technology and tradition in the automotive industry, this episode offers valuable insights and foresight into what's next for car retailing.
    Subscribe to 'Facts Not Feelings' for more insightful discussions on the latest trends in the automotive industry.

    3 Main Takeaways 
    Post-COVID Automotive Retail Landscape: Discover how dealerships are navigating the post-COVID era, balancing between digital retailing and traditional methods. Understand the shifts in consumer behavior and market trends essential for adapting to the new normal in automotive retail.Digitalization and Technology in Dealerships: Dive into the critical role of digital tools and AI in modernizing dealership operations. Learn about the strategies for leveraging technology to enhance customer experiences and operational efficiencies, crucial for staying ahead in today's competitive market.Electric Vehicle (EV) Revolution and Dealership Adaptation: Explore the growing impact of electric vehicles on dealership models. This segment provides valuable insights into how dealerships are adjusting their sales strategies and service offerings to align with the rise of EVs, catering to evolving environmental trends and consumer preferences.Connect 🔗
    Peter Smith: https://qrcc.me/s6fvufjx1lco
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    Chapters:
    0:00 - Intro & Welcome
    2:10 - The Evolution of Retailing in Dealerships
    4:04 - The Post-COVID Car Retail Landscape
    6:39 - Digitalization in Modern Dealerships
    10:55 - Dealership Strategies for Customer Engagement
    16:40 - Coaching and Training in Dealerships
    18:03 - Technology in Service Operations
    23:22 - Beyond Lead Generation: A New Approach
    27:34 - Future Trends in Automotive Retail 
    37:15 - The Rise of Electric Vehicles (EVs)
    40:19 - Service Strategies for EVs
    48:24 - Closing Thoughts & Lightning Round

    • 57 min
    Auto Sales Transformed: Data Tech's Impact

    Auto Sales Transformed: Data Tech's Impact

    Welcome to 'Facts Not Feelings,' where we dive into the ever-evolving world of automotive sales and the revolutionary role of data and technology. In this episode, host Brooke Furniss engages with the insightful Greg Ashe, Founder and CTO of M1 Data & Analytics. Together, they explore how cutting-edge data analytics are reshaping the dealer-consumer relationship in the auto industry.
    From the intricacies of identifying anonymous website visitors to harnessing consumer data for impactful sales strategies, this episode is packed with valuable insights. We delve deep into the balance between data utilization and consumer privacy, and peek into the future of auto retail technology.
    Don't miss out on this opportunity to gain a deeper understanding of how data-driven approaches are transforming automotive retail. Tune in for an enlightening discussion that will change the way you view the intersection of technology and auto sales.
    Subscribe for more insights and join us in navigating the dynamic landscape of automotive innovation.
    3 Main Takeaways 
    The Transformative Power of Data and Technology in Automotive Retail: The episode highlights how advanced data analytics and technology are fundamentally changing the dealer-consumer relationship. It emphasizes the importance of understanding and utilizing consumer data to personalize experiences, predict consumer needs, and drive sales in the automotive industry.Balancing Consumer Data Utilization with Privacy Concerns: A significant focus of the discussion is on the ethical considerations of using consumer data. The conversation delves into how dealerships can navigate the fine line between leveraging data for business advantages and maintaining consumer privacy, especially in light of evolving data protection regulations.The Future of Automotive Retail and Emerging Technologies: The episode provides insights into the future trends in automotive retail, particularly the role of emerging technologies like AI, predictive analytics, and blockchain. It discusses how these technologies are not just theoretical concepts but are being practically applied to enhance customer experiences, streamline operations, and offer competitive advantages in the automotive sector.Connect 🔗
    Greg Ashe: https://qrcc.me/s55dph52eo1c
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    Timestamps:
    0:00 - Intro: Revolutionizing Auto Sales with Data & Tech
    2:01 - Technologies to Identify Anonymous Site Visitors
    5:55 - Effective Use of Consumer Data in Sales
    9:39 - Navigating Consumer Privacy in Data Collection
    17:05 - Transforming Online Data into Customer Insights
    19:48 - What Sparked the Shift to Data & Tech in Auto Sales
    20:48 - Balancing Personalization with Privacy
    24:08 - Measuring ROI in Auto Retail Tech
    29:05 - AI and Chatbots: Innovating Dealer-Customer Interactions
    32:49 - The Emergence of AI and ChatGPT in Auto Retail
    41:49 - The Importance of Customer Feedback Loops
    46:46 - Lightning Round: AI Evolution, Personal Stories, & Contact Info

    • 56 min
    AI Disrupting Auto Marketing: Don't Miss These Key Trends!

    AI Disrupting Auto Marketing: Don't Miss These Key Trends!

    "Welcome to 'Facts Not Feelings,' where we dive deep into the transformation of video content from luxury to necessity in the business world, especially in the automotive industry. Join host Brooke Furniss and video editing expert Josh Adams from Adams Media as they discuss the impact of AI in video editing, the nuances of customer relationships in car sales, and how storytelling is revolutionizing automotive marketing. Whether you're in the industry or just

    3 Main Takeaways
    Business Video Evolution, From Luxury to Necessity: This takeaway captures the shift in video content's role in business, emphasizing its transition from a luxury to a core necessity, especially in sectors like automotive.AI in Video Editing, Balancing Efficiency and Creativity: This point focuses on the integration of AI in video editing, highlighting the discussion around balancing the efficiency of AI tools with the need for creative control in content creation.Engaging the New Consumer, Insights from a Personal Car Buying Experience: This takeaway reflects on changing consumer behaviors and engagement strategies, derived from the personal car buying experience shared in the episode. It addresses the evolving dynamics in salesperson-customer relationships.Connect 🔗
    Josh Adams: https://qrcc.me/s6fyjqor2y52
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    Chapters
    0:00 - Introduction and Welcome
    2:21 - Video Content's Shift in Business
    12:53 - Impact of AI in Video Editing
    19:31 - Josh Adams' Unique Car Buying Experience
    28:05 - How Businesses Should Adapt
    29:07 - The ROI of Video in Marketing
    33:07 - Emerging Trends in Video Production
    39:53 - Social Media Influences on Marketing
    43:53 - The Importance of Storytelling in Content
    48:02 - Conclusion

    • 55 min
    Auto Future: Digital Shifts in Dealership Trends

    Auto Future: Digital Shifts in Dealership Trends

    Welcome to this episode of 'Facts Not Feelings,' where host Brooke Furniss dives into the rapidly evolving automotive industry with Christopher "Hawaii" Dasconio, Regional VP of Sales at Stream. Join us as we explore the latest strategies for dealerships to stay competitive, the rise of digital retailing, the impact of consumer behavior, and the power of digital body language. We'll also delve into the importance of brand perception, public relations, and how dealerships can adapt their marketing and service strategies in this digital age. Don't miss these valuable insights and expert opinions on shaping a successful future in the automotive world.

    3 Main Takeaways
    1.) Embracing Digital Transformation: Explore how dealerships are navigating the shift to digital, from online retail strategies to adapting to the evolving digital landscape. Discover the critical role of digital platforms in maintaining competitiveness and relevance in today's automotive industry.
    2.) Understanding Consumer Behavior: Dive into the changing dynamics of consumer behavior in the automotive sector. Learn how leveraging data analytics and personalized marketing can create impactful campaigns, enhance the customer experience, and foster brand loyalty.
    3.) Forecasting Dealership Evolution: Gain insights into the future of car dealerships amidst technological advancements and changing consumer preferences. Discuss the rise of electric vehicles, the importance of brand image, and strategies for dealerships to stay ahead in a rapidly evolving market.

    Connect 🔗
    Christopher Hawaii: https://qrcc.me/s50471bp027j
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO


    Chapters
    0:00 - Introduction and Christopher Hawaii Welcome
    3:08 - Evolving Automotive Industry: New Challenges
    9:13 - Adapting Dealerships to Digital Retail Trends
    14:38 - Digital Body Language & Personalized Marketing
    18:36 - Adapting to Empowered Car Buyers
    29:01 - Harnessing Analytics for Targeted Marketing
    30:51 - Brand Perception and Public Relations in Auto Industry
    40:36 - Predictive Maintenance & Analytics in Fixed Ops
    45:12 - Future of Physical Dealerships & Digital Trends
    49:29 - Lightning Round & Closing Insights with Chris

    • 55 min
    AI in Hiring: Transform Auto Industry | WYN’s CEO

    AI in Hiring: Transform Auto Industry | WYN’s CEO

    Join host Brooke Furnish in this insightful episode of "Facts Not Feelings," where we dive into the groundbreaking recruitment strategies of WYN Solutions. CEO Venus Toto shares her expertise on AI-driven hiring, bilingual talent acquisition, and balancing quality with speed in the automotive industry. Discover how WYN is transforming the talent landscape and driving cost savings for companies. Don’t miss these valuable insights that could reshape your hiring process.



    Connect 🔗
    Venus Toro: https://qrcc.me/s3rchjlkpbon
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    3 Main Takeaways  
    1. Innovative Recruitment and Training Strategies
    2. Cost-Effective Bilingual Hiring
    3. Balancing Speed and Quality in Talent Acquisition

    Chapters:
    0:00 - Introduction to Venus Toro, CEO of WYN Solutions
    1:36 - Innovative Hiring Strategies in Automotive Industry
    2:36 - Artificial Intelligence in Speeding Up Recruitment
    4:35 - Human Interaction in AI-Driven Hiring Processes
    5:02 - Unveiling Cost Savings with Bilingual Hiring
    7:22 - Bilingual Hiring for Cost Savings in Business
    10:18 - OEM Compliance in Flexible Talent Acquisition
    11:48 - AI in Training: Enhancing Automotive Talent Acquisition
    13:16 - Custom Recruitment Solutions for Dealers and Agencies
    15:09 - Building Long-Term Client Relationships in Recruitment
    17:02 - Bilingual Talent Importance in U.S. Auto Industry
    18:23 - Rapid Recruitment: Balancing Speed with Quality
    20:58 - Maintaining Growth in Rapidly Expanding Companies
    23:06 - WYN Services: Productivity and Growth in Business
    24:47 - Hiring Bilingual Talent Efficiently: Best Practices
    27:23 - Salesforce and Talent Acquisition in WYN Solutions
    31:07 - Future-Proofing in AI Talent Acquisition
    32:49 - Digital Transformation in Automotive Sales
    34:23 - Impact of Bilingual Talent on Sales and Customer Service
    37:51 - Venus Toro's Tips on Efficient Bilingual Hiring
    41:02 - Operational Efficiency: The Role of AI in Business
    43:01 - Personal Insights: Lightning Round with Venus Toro
    47:28 - Closing Remarks and Episode Summary

    • 49 min
    2024 Auto Marketing Trends: Jeff Gonzales Reveals All

    2024 Auto Marketing Trends: Jeff Gonzales Reveals All

    Join us in this insightful episode of 'Facts Not Feelings' as we sit down with Jeff Gonzalez, the visionary Founder and CEO of AET Automotive. Dive into the transformative world of automotive retail marketing, where the traditional meets the digital. Discover how younger, tech-savvy in-house teams are reshaping marketing strategies, the impact of technology on content creation, and creative alternatives to large marketing agencies. Get ready to embrace the future of automotive marketing with expert insights and actionable strategies.

    3 Main Takeaways 
    Evolution of In-House Marketing in Automotive Retail: The conversation highlights the significant changes in the retail automotive industry over the past decade, emphasizing the shift towards in-house marketing teams. Jeff's personal journey reflects this evolution, from his early days in an agency to his current role, illustrating the industry's growing embrace of digital and social media marketing strategies.Empowerment and Creativity of Younger Teams: The discussion emphasizes the impact of younger, tech-savvy teams in dealership marketing. These teams are bringing fresh perspectives and innovative digital strategies. The episode delves into how these teams are breaking traditional marketing barriers and introducing creative, engaging content, tailored to a younger demographic. The importance of mentorship, knowledge sharing, and fostering a culture of creativity and innovation in these teams is also highlighted.Leveraging Technology and Alternatives to Large Agencies: The episode explores how advancements in technology have simplified content creation and deployment, making digital marketing more accessible for in-house teams. Jeff discusses the use of various digital tools and platforms, including AI and social media, to enhance marketing efforts. He also addresses alternatives to hiring large, expensive agencies, suggesting more cost-effective and efficient solutions for automotive marketing.Connect 🔗
    Jeff Gonzales: https://qrcc.me/s4hhglj7jb4p
    BZ Consultants Group: https://qrco.de/bcqqFo     
    Apple🎙️ https://apple.co/3DYjWN0
    Spotify 🎧 https://spoti.fi/3DNNgFI   
    Youtube ▶️ https://bit.ly/3jDwPoO

    Chapters
    0:00 - Intro: Revolutionizing Auto Retail
    2:45 - Evolution of Retail Automotive Marketing
    10:31 - Younger Teams Transforming Marketing
    14:02 - How Digital Evolution Alters Auto Retail Marketing
    16:56 - Tech Advancements in Content Creation & Deployment
    19:49 -  Empowering In-House Digital Marketing Teams
    20:56 - Overcoming In-House Marketing Challenges
    24:56 - Career Changers USA Ad 
    25:53 - Cost-Effective Alternatives to Big Agencies
    30:33 - Measuring Success in Digital Marketing Efforts
    34:44 - Emerging Trends in Digital Marketing
    38:10 -  Integrating Young Talent into Current Strategies
    39:41 - Engaging Younger Demographics Effectively
    43:04 - Future-Proofing Automotive Marketing
    43:58 - Connecting with Jeff Gonzalez
    50:12 - Closing Thoughts and Key Takeaways

    • 51 min

Customer Reviews

4.7 out of 5
13 Ratings

13 Ratings

djoneself ,

Incredible insights into automotive

Wether you work in the industry or want to hear what it’s like to be, Brooke keeps it real on this show to talk the good bad and ugly of the automotive industry. She has some of the absolute best people in the industry on and always keeps it lively and insightful.

NizzleDizzle4Shizzle ,

Great podcast

Brooke brings a lot of energy, insights and content to this podcast. Would highly recommend to anyone in the marketing or automotive industry who wants to be at the cutting edge and ahead of the curve.

AK-Seller ,

Facts (and fun), Not Feelings

I enjoyed listening to a couple episodes that I missed. I’m especially loving the episodes with collaboration like the April 13, 2023 episode where a group discussed how PPC, BDC, and social teams can work together. Turns out 1 1 does equal 3.
Brooke brings insight, energy and humor to automotive. Bravo!

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