Facts Not Feelings with Brooke C. Furniss

BZ Consultants Group
  • 4.8 (18)
  • MARKETING
  • UPDATED WEEKLY

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/

  1. MAR 27

    AI vs. Dealerships: The Future of Customer Service! 🤖

    🚗 AI is transforming automotive retail—is your dealership ready? In this episode of Facts Not Feelings, I sit down with David Marod, founder of Contactter AI, to explore how AI is reshaping dealership operations, streamlining customer engagement, and boosting lead conversion. 🤖 AI isn’t here to replace humans—it’s here to enhance efficiency, eliminate repetitive tasks, and improve customer experiences. But with so much AI hype, how do you separate facts from fiction and successfully implement AI in your dealership? 💡 3 Key Takeaways: 1️⃣ AI in Dealerships – How AI enhances customer interactions, automates lead engagement, and increases sales. 2️⃣ Seamless Integration – The importance of choosing the right AI solution and avoiding tech stack headaches. 3️⃣ Customer Experience First – How AI personalizes conversations, boosts customer satisfaction, and supports—not replaces—human interactions. 🔗 Connect with Our Speakers: David Marod 👉 https://qrch.net/sr4gty74nmo3  Facts Not Feelings 👉 https://qrch.net/rvwds5eho042 🎧 Listen & Subscribe: 📲  Apple Podcasts: https://apple.co/3DYjWN0 🎵 Spotify: https://spoti.fi/3DNNgFI ▶️ YouTube: https://bit.ly/3jDwPoO 👍 Enjoyed this episode? Like, comment & subscribe for more game-changing insights from Facts Not Feelings! Chapters: 00:35 - Intro: Meet David Marod and Contactter.AI 02:00 -  How AI Transforms Customer Engagement & Lead Nurturing 05:16 - AI & CRM Integration: The Key to Seamless Dealership Ops  10:52 -  AI Success Story: How Contactter AI Boosted Car Sales 14:08 - When AI Feels Human: Evolving Customer Expectations 17:04 - Data-Driven Dealerships: Measuring AI’s Impact 19:20 - [Sponsored] AI That Sells: How Contactter AI Converts Leads Fast! 23:58 - AI + Human Touch: How Contactter AI Enhances Sales Teams 26:46 - Avoiding AI Adoption Pitfalls: Key Challenges & Fixes 30:43 - FTC Compliance & Texting: Avoid Costly Mistakes! 33:36 - Skeptical About AI? Why Dealerships Should Try It! 35:33 - Lightning Round: Connect with David Marod & Final Takeaways!

    40 min

  2. MAR 20

    Risk vs. Reward: Business Growth & Reputation

    🚨 Is Playing It Safe Holding Your Business Back? 🚨 Taking risks doesn’t have to be reckless! Jordan Furniss, a serial entrepreneur, reputation expert, and Founder of Alfa Phox, joins Brooke Furniss to break down: ✅ How to take smart risks & avoid costly mistakes ✅ The power of online reviews & customer trust ✅ Why reputation management is your secret growth weapon 🚀 Whether you're a dealer, business owner, or entrepreneur, mastering risk-taking and digital reputation is key to long-term success in today’s market. 🔹 Connect with Our Speakers: Jordan Furniss 👉 https://qrch.net/sqyqpppixhfb Facts Not Feelings 👉 https://qrch.net/rvwds5eho042 🎧 Listen on Your Favorite Platform: Apple Podcasts: https://apple.co/3DYjWN0 Spotify: https://spoti.fi/3DNNgFI YouTube: https://bit.ly/3jDwPoO ➡️ This episode is packed with actionable insights to turn vendor relationships into real partnerships and build a stronger reputation in your industry. 💡 Enjoyed this episode? Like, comment & subscribe for more game-changing insights from Facts Not Feelings! Chapters: 00:42 - Introduction  03:30 - How to Take Smart Business Risks Without Being Reckless 07:27 - Creating a Culture of Smart Risk-Taking in Your Business 10:40 - When Risks Don’t Pay Off: Lessons from Failure 14:48 - Balancing Innovation & Risk: Smart Growth Strategies 19:05 - Turning Negative Reviews into Business Growth Opportunities 23:18 - Why Online Reviews Define Your Business Reputation 27:09  - Proven Strategies to Improve Online Reputation 31:51 - Lightning Round: Facts, Risks & Shark Encounters!

    37 min

  3. MAR 13

    🚗 The Car Buying Shift No One’s Talking About!

    🚗 The automotive industry is evolving fast! Are you keeping up? Join me, Brooke Furniss, and Tim Cox, Co-Founder of CarNow, as we dive into the biggest shifts in car buying, leadership, and technology in today's automotive world. From rising interest rates to AI-driven solutions and the secret to high-performing dealerships, we break down Facts Not Feelings. 🔑 Main Takeaways: 1️⃣ Selling Cars the Way Customers Want to Buy – Why payment shopping is dominating the market and how top dealers are adapting. 2️⃣ AI & Digital Retailing – The right way to integrate AI without losing the human connection that drives car sales. 3️⃣ Leadership & Culture in Automotive – The one factor that separates high-performing dealerships from struggling ones. Connect with Our Speakers: Tim Cox: https://qrch.net/sqvd5fb6322a BZ Consultants Group: https://qrco.de/bcqqFoListen on Your Favorite Platform: Apple Podcasts 🎙️ https://apple.co/3DYjWN0Spotify 🎧  https://spoti.fi/3DNNgFIYouTube ▶️ https://bit.ly/3jDwPoO👉 If you found this valuable, drop a comment! Let us know your biggest takeaway, and don’t forget to like & subscribe for more Facts Not Feelings episodes. 🔔 Turn on notifications so you never miss out on expert insights that will transform the way you sell and service cars! Chapters: 00:36 - 🚀 Welcome & The Story Behind "Facts Not Feelings”  03:47 - Adapting to Market Shifts & Evolving Customer Expectations  11:50 - Navigating EV Adoption & Market-Specific Strategies 14:08 - AI & Service: Enhancing Customer Experience the Right Way 19:46 - Leadership That Drives Success: Traits of Top Dealers 28:08 - Developing Future Leaders: The Power of Mindset and Growth 42:58 - Lightning Round & Closing Thoughts: Leadership, Laughs, and Lasting Impact #CarBuying #Leadership #CustomerExperience

    49 min

  4. MAR 6

    How AI is Revolutionizing Car Dealerships 🚗🤖

    AI is transforming the automotive industry—are you ready to embrace the future? In this episode of Facts Not Feelings, Brooke Furniss sits down with Rich Sands, CEO of Stella Automotive, to explore how AI is reshaping dealership operations. From booking service appointments to providing seamless customer interactions, learn how automotive-specific AI solutions are making dealerships more efficient, profitable, and customer-friendly. 👉 3 Main Takeaways: 1️⃣ AI Enhances Efficiency: Handle repetitive tasks like service appointment bookings while allowing employees to focus on high-value interactions. 2️⃣ Choose Automotive-Specific AI: Platforms tailored for dealerships ensure data security and effective communication. 3️⃣ AI and Human Roles Unite: Free up your team to build stronger customer relationships and drive revenue. Discover how AI is the key to delivering a frictionless customer experience while protecting your dealership's data and enhancing profitability. Don’t miss this episode—watch now and unlock the potential of AI for your business! Connect with Our Speakers: Rich Sands: https://qrch.net/sop5j0lt3ayu BZ Consultants Group: https://qrco.de/bcqqFoListen on Your Favorite Platform: Apple Podcasts 🎙️ https://apple.co/3DYjWN0Spotify 🎧  https://spoti.fi/3DNNgFIYouTube ▶️ https://bit.ly/3jDwPoO➡️ Whether you're a GM, dealer, or marketing agency, this episode is packed with actionable insights to transform your vendor relationships into true partnerships. 👉 Don’t forget to like, comment, and subscribe for more episodes of Facts Not Feelings! Chapters: 00:37 - Introduction  01:51 - How AI is Transforming Automotive Customer Service 06:08 - Evaluating AI Solutions for Dealership Success 08:40 - Key AI Integrations for Dealership Efficiency 14:31 - Enhancing Customer Engagement with AI Efficiency 17:10 - Leveraging AI Preferences for Better Customer Engagement 21:18 - Future of AI in Automotive Retail: Unified Data & Streamlined Operations 27:00 - Maximizing AI for Dealership Success: Service Efficiency & Revenue Growth 36:28  - Lightning Round

    41 min

  5. FEB 20

    Streaming TV Ads That Sell: Boost Your Auto ROI 🚗📺

    🚀 Dive into the transformative world of automotive advertising with Facts Not Feelings. This week, Brooke Furniss and James Klaus, President of Loon Advertising, unpack how streaming TV is revolutionizing the way dealerships engage with customers. From advanced targeting to clean room data analysis, discover strategies to boost ROI and reach your ideal audience. Main Takeaways: 1️⃣ Advanced Targeting: Learn how streaming TV outshines traditional ads with precise audience targeting. 2️⃣ Data-Driven Success: Uncover how clean room technology ensures accurate ad measurement and optimized campaigns. 3️⃣ Maximizing Media Mix: Discover how streaming TV enhances your overall marketing strategy. 💡 Whether you’re exploring Amazon DSP, OTT platforms, or redefining your dealership’s ad strategy, this episode has the insights you need. 📣 Love this content? Hit subscribe, drop a comment, and share to help us grow! Join us every week for more expert insights! Connect with Our Speakers: James Klaus: https://qrcc.io/sntnye5uq89u  BZ Consultants Group: https://qrco.de/bcqqFo     Apple🎙️ https://apple.co/3DYjWN0 Spotify 🎧 https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoOChapters: 00:49 - Intro: Transforming Automotive Advertising 04:36 - Why Streaming TV Beats Traditional Ads 15:00 - What Are DSPs and DV360? Explained Simply 16:23 - Choosing the Best DSP: App vs. Device Strategy 22:54 - Unleashing Amazon Data for Targeted Ads 28:49 - Overcoming OTT Advertising Challenges 34:43 - How to Determine Your OTT Advertising Budget 38:41 - Lightning Round: Fun Facts and Final Thoughts #StreamingTV #AutomotiveMarketing #DigitalAdvertising #CarDealershipTips #FactsNotFeelings

    43 min

  6. FEB 13

    Hidden Costs 💸 of Vendors – Are They Partners or Problems?

    Does your dealership see vendors as partners or just another expense? 🚘 In this episode of Facts Not Feelings, Brooke Furniss sits down with Joe Akers, NADA veteran and NADA 20 Group Moderator, to discuss how dealers can better navigate vendor relationships and unlock their true potential. From identifying hidden costs to leveraging overlooked data, this conversation will change how you approach vendor partnerships. Key Takeaways: 1️⃣ Discover the hidden costs of misaligned vendor relationships. 2️⃣ Learn how to spot red flags and ask the right questions when choosing a vendor. 3️⃣ Uncover the most underutilized data points that can drive better decision-making Connect with Our Speakers: Joe Akers: https://qrch.net/so10yqhjwt5oBZ Consultants Group: https://qrco.de/bcqqFoListen on Your Favorite Platform: Apple Podcasts 🎙️ https://apple.co/3DYjWN0Spotify 🎧  https://spoti.fi/3DNNgFIYouTube ▶️ https://bit.ly/3jDwPoO➡️ Whether you're a GM, dealer, or marketing agency, this episode is packed with actionable insights to transform your vendor relationships into true partnerships. 👉 Don’t forget to like, comment, and subscribe for more episodes of Facts Not Feelings! Chapters: 00:48 - Introduction – Transforming vendors into partners 01:38 - Hidden Costs of Misaligned Vendors – The True Price of Poor Partnerships 09:16 - Choosing Long-Term Partners – Finding vendors who align with your goals 15:32 - Accountability Without Conflict – Managing Vendor Relationships 21:04 - Fixing the Blame Game – Process vs. Vendor Accountability 25:55 - Unlocking Hidden Insights – Underutilized Data That Drives Actionable Result 35:02 - Mastering Vendor Transitions – Avoiding Costly Dealership Mistakes 41:55  - Lightning Round: Insights, Fun Facts & Dealer Success with Joe Akers

    46 min

  7. FEB 6

    Viral Auto Strategies: Mohawk's Secrets Revealed!

    Are you ready to take your dealership's social media strategy to the next level? 🚗✨ In this episode of Facts Not Feelings, Brooke chats with Nathaniel Greklek of Mohawk Auto Group, the mastermind behind viral campaigns like The Dealership series. Discover how Mohawk has redefined automotive branding, built trust with their community, and leveraged social media to boost sales and visibility. 3 Main Takeaways: Build Trust Through Authentic Content: Showcase your team, community involvement, and processes to earn customer trust and loyalty.Engage Employees for Viral Success: Create relatable, humorous, and innovative content by involving employees and giving them ownership in the creative process.Maximize Social Media for SEO: Strategic social media campaigns can amplify your dealership's brand recognition and improve search engine visibility.Nathaniel shares actionable insights on creating engaging, platform-specific content, measuring ROI, and overcoming common dealership challenges. Whether you're in the automotive industry or just curious about building a successful social media strategy, this episode is packed with value. 🔗 Connect with Nathanael: Follow him on all major platforms: LinkedIn, TikTok, Instagram, and more. Nathanael Greklek:  https://qrcc.io/snb2ez6vnz8t BZ Consultants Group: https://qrco.de/bcqqFo     Apple🎙️ https://apple.co/3DYjWN0 Spotify 🎧 https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoO🎧 Listen Now and don’t forget to Subscribe for more industry-leading insights! Chapters: 00:44 - Intro: Transforming Car Buying with Social Media 03:40 - Building Trust Through Social Media Branding  05:52 - $99 Car Strategy: Social Media’s Ripple Effect  10:36 - Cracking the Code: Creating Content That Resonates  12:56 - Engaging Employees in Social Media Content Creation  16:14 - Balancing Content & Building Local Influence  20:07 - Social Media's Impact on SEO & Local Visibility  22:04 - The Dealership: From Ducks to Viral Sensation  28:03 - Emerging Social Media Trends & Platform Predictions  35:47- Lightning Round & Final Takeaways

    38 min

  8. JAN 16

    🔑 Unlocking BDC Success: Strategies Every Dealership Needs 🚗📈

    🚗 Discover the secrets to turning your dealership's BDC (Business Development Center) into a powerhouse of efficiency, customer satisfaction, and revenue generation. In this episode of Facts Not Feelings, Brooke Furniss is joined by Shawn Armour, founder of BDC Alchemy, to break down proven strategies that dealerships can implement immediately to align departments, leverage technology, and create lasting results. Main Takeaways: 1️⃣ Why alignment between BDC and other departments is crucial for success. 2️⃣ The top tools and processes every dealership BDC must have. 3️⃣ How to measure and scale BDC performance with actionable insights. Tune in to learn how to move beyond outdated systems and unlock the full potential of your BDC! Connect with Our Speakers: Shawn Armorer: https://qrcc.io/smfy3mvulux9 BZ Consultants Group: https://qrco.de/bcqqFo     Apple🎙️ https://apple.co/3DYjWN0 Spotify 🎧 https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoO 🗣 Engage with Us: Don’t forget to like, comment, and subscribe for more actionable insights into automotive success. 📌 Chapters: 00:47 - Welcome to Facts Not Feelings with Brooke Furniss & Shawn Armour 02:43 -  Barriers in BDCs – Key challenges dealerships face integrating BDCs. 07:32 - Essential Tools for BDCs – The big three technologies every BDC needs. 14:23 - Leveraging Predictive Analytics – Using data and trajectory to enhance customer interactions. 17:57 - Understanding Customer Behavior – How to better "read the lead" and build trust. 24:07 - Innovative Strategies for Lead Conversion – Bridging the gap between BDCs and sales. 32:58 - Measuring BDC Success – Defining and tracking performance metrics effectively 39:36 - Lightning Round – Shawn’s personal insights and rapid-fire questions.

    44 min
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4.8
out of 5
18 Ratings

About

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/

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