15 episodes

News, marketing trends, entertainment and interviews from within the fair & agricultural industries in the USA.

Fair Game Robert Smith

    • Business

News, marketing trends, entertainment and interviews from within the fair & agricultural industries in the USA.

    Robert joins Jason Rigby on the ABQ Business Podcast

    Robert joins Jason Rigby on the ABQ Business Podcast

    In January 2019 I sat down with the owner of Duke City Marketing, Jason Rigby on his ABQ Business Podcast.

    We talked entertainment, the state of business in Albuquerque, and what exactly was it that saved the New Mexico State Fair?

    • 58 min
    Social Media 434 brings powerful ideas to Western Fairs Association.

    Social Media 434 brings powerful ideas to Western Fairs Association.

    This will be the ed session people talk about at future fair conventions. The idea given in this session went deep. Social434 was designed to go way beyond “oh do a video, or go on Facebook live.”
    No, this talk was designed to realign people’s thinking about how they market their events.
    And for those who execute against these ideas, good things await in 2019 and beyond.

    • 1 hr 8 min
    Arizona Fairs Attendees Discover the most Powerful Asset in Marketing

    Arizona Fairs Attendees Discover the most Powerful Asset in Marketing

    In November of 2018 I presented the Social Media 434 talk at the Arizona Fairs Convention in Laughlin, NV.
    I talked once again about the most important asset in any marketing plan, attention. We also spoke about the value of underpriced attention, how to A/B test ads using Facebook and why most brands are screwing up on Instagram by leaving their customers hanging.

    • 47 min
    Here's 3 Reasons Why Follower Counts Are Irrelevant

    Here's 3 Reasons Why Follower Counts Are Irrelevant

    I recently published a piece of content that said, "If you believe follower counts matter, you've been fooled."

    In the world of social media, you might think follower counts are a statement of quality of a brand or product. But are they really?

    In this episode, I give you 3 reasons why follower counts are irrelevant.

    • 12 min
    Podcast Fair Game 011 - Interview with Andrew Beltran, Original Grain

    Podcast Fair Game 011 - Interview with Andrew Beltran, Original Grain

    In this episode I sit down with the co-founder of the Original Grain watch company, Andrew Beltran.

    We talk start ups, social media marketing, how President Trump's tariff battles affect small businesses, and of course we talk watches.

    Thanks for listening!

    • 39 min
    Podcast Fair Game 010 - Ed Session at FFEA2018

    Podcast Fair Game 010 - Ed Session at FFEA2018

    In this episode, I share with you my Social Media 434 ed session from the 2018 FFEA annual conference in Bonita Springs, FL.

    We talk about my thesis on social media, the value of under priced attention, and some examples of incredible content and story telling.

    Plus, I steal one of Nick Borelli's slides from his own Influence Marketing presentation.

    • 1 hr

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