14 min
Falling in Love & Branding Are the Same Thing #107 The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
If you believe that you have a message worth listening to, then you have a responsibility to get that message out into the world. Here’s your permission. You have to go for it, even if it feels a little scary.
TOPICS DISCUSSED IN THIS EPISODE:
* Permission granted means it’s time for you to start helping people, even if you feel like you still have questions
* Why most coaches fail (hint: it’s not what you think)
* How the concept of falling in love and branding being the same thing came about
* The power of affirmations and positive Instagram accounts
* Sophie Lua’s “can you handle all of me?” as applied to a brand
* The five steps of building a brand
* Why you don’t have to be confrontational to have a clear brand, but you do need to turn people off
* What keeps a mission-driven brand moving forward
* Your brand in a nutshell: You know you can make the world a better place if only ____
* A few 2020 problems that could have been better with different messaging
* A few takeaways from Brand Barbarian, by Ben Settle
* Who to focus on when answering “Can you handle all of me?”
* Two things you need to overcome before building a personal brand
QUOTABLES:
“The reason most coaches fail isn’t that they’re bad coaches or have a bad coach. They’ve never had the courage to step up and be the best in their industry because they’re waiting for someone to give them permission. I’m…Click To Tweet
“You can still be growing and have questions and ALSO be an authority in your field!” – @britneygardnerClick To Tweet
“Isn’t that what stops people from building a big, bold, beautiful brand? They wonder– Can you, my audience, handle all of me?” – @britneygardnerClick To Tweet
“You need to turn off at least as many people as you turn on or you don’t have a brand, you have an advice column with lackluster personality.” – @britneygardnerClick To Tweet
“It’s when you show what’s behind the polish that people actually connect with you.” – @britneygardnera href='https://twitter.com/share?text=%E2%80%9CIt%E2%80%99s+when+you+show+what%E2%80%99s+behind+the+polish+that+people+actually+connect+with+you.
If you believe that you have a message worth listening to, then you have a responsibility to get that message out into the world. Here’s your permission. You have to go for it, even if it feels a little scary.
TOPICS DISCUSSED IN THIS EPISODE:
* Permission granted means it’s time for you to start helping people, even if you feel like you still have questions
* Why most coaches fail (hint: it’s not what you think)
* How the concept of falling in love and branding being the same thing came about
* The power of affirmations and positive Instagram accounts
* Sophie Lua’s “can you handle all of me?” as applied to a brand
* The five steps of building a brand
* Why you don’t have to be confrontational to have a clear brand, but you do need to turn people off
* What keeps a mission-driven brand moving forward
* Your brand in a nutshell: You know you can make the world a better place if only ____
* A few 2020 problems that could have been better with different messaging
* A few takeaways from Brand Barbarian, by Ben Settle
* Who to focus on when answering “Can you handle all of me?”
* Two things you need to overcome before building a personal brand
QUOTABLES:
“The reason most coaches fail isn’t that they’re bad coaches or have a bad coach. They’ve never had the courage to step up and be the best in their industry because they’re waiting for someone to give them permission. I’m…Click To Tweet
“You can still be growing and have questions and ALSO be an authority in your field!” – @britneygardnerClick To Tweet
“Isn’t that what stops people from building a big, bold, beautiful brand? They wonder– Can you, my audience, handle all of me?” – @britneygardnerClick To Tweet
“You need to turn off at least as many people as you turn on or you don’t have a brand, you have an advice column with lackluster personality.” – @britneygardnerClick To Tweet
“It’s when you show what’s behind the polish that people actually connect with you.” – @britneygardnera href='https://twitter.com/share?text=%E2%80%9CIt%E2%80%99s+when+you+show+what%E2%80%99s+behind+the+polish+that+people+actually+connect+with+you.
14 min