Fanatical Fridays Episode 21: What Your Prospective Students Are Searching for Right Now — And Why Brand Messaging Matters More Than Ever Before Higher Ed Pulse

Mickey kicks off today's episode with an exciting, new idea...it may or may not involve the launch of a new podcast show!

Zach and Mickey riff on the meaning behind recent trends in prospective student search behavior. Searches around "bachelor's degree completion" and "should I go to grad school" are up nearly 450% and 50% respectively (as compared to last year).

How should enrollment management teams be capitalizing on these trends? By creating quality, educational content that answers the questions of these prospects!

Furthermore, we're seeing huge upticks in requests for the development of "power phrases" to help equip enrollment teams with snippets of branded copy that helps them articulate their school's unique value proposition in truly unique ways.