Faris Yakob - Paid attention

We talk about:

• The definition of attention
• Attention as a filter
• Robert heath: low attention processing
• Paid advertising vs organic content
• Digital vs traditional advertising
• The value of the marketing funnel

Find Faris:

• Faris on Twitter: https://twitter.com/faris
• Faris his book, Paid attention
• Genius Steals, his company: http://geniussteals.co/

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