In this episode of Gamechangers, Savannah talks to Christina Stembel of Farmgirl Flowers, the direct to consumer e-commerce site offering the most gorgeous floral arrangements in the online gift space. Christina talks about how she grew her company from her 100 square foot living room to a 30,000 square foot warehouse and a team of 100+ people. She talks about creating an idea that would have the potential to scale big, launching her company in the most expensive city in the US, and how listening to her customers through focus groups has led to some big returns on investments. She talks about the power of digital marketing to acquire new customers and how that contributed to the $23 million she did in sales last year. Enjoy!
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