99 episodes

Hi, it’s Robin Samora with the Fast Marketing Minute Podcast. I’m your marketing and PR expert, here to help you grow your business and brand. Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention — without a million-dollar budget.

Fast Marketing Minute Robin Samora

    • Entrepreneurship
    • 5.0, 3 Ratings

Hi, it’s Robin Samora with the Fast Marketing Minute Podcast. I’m your marketing and PR expert, here to help you grow your business and brand. Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention — without a million-dollar budget.

    How to Claim Your Marketing Edge Post-Lockdown

    How to Claim Your Marketing Edge Post-Lockdown

    Nothing’s changed and everything’s changed since Covid hit the world. With so much going on, how do you grab your entrepreneurial edge?



    5 Ways to Grab Your Marketing and Entrepreneurial Edge 



    1. Grow market share. Do you operate in a market where leaders are vulnerable? The shutdown/reopening might be an opportunity to move up from the number 3 or 4 position and take over one of the coveted top spots. Keep your eye on the ball and see what’s shaking out in your industry.



    2. Leverage brand names. The brand with the highest recognition has an edge. If that’s not your brand, consider purchasing or licensing a top brand to enhance your impact. With so many businesses struggling to survive, important patents and licenses may become available. This may be your chance to snag an important resource at a mark-down price.



    3. Seek out available supply opportunities. Supply agreements with volume commitments may be up for grabs since many businesses can’t meet their obligations. You may be able to step in and get a better deal on supply agreements.



    4. Develop consumer loyalty. Loyalties may shift during the shutdown. Customers may have difficulty buying their favorite brands. The reopening may be an opportunity to develop loyalty from new customers or to take on a struggling business and capitalize on their most loyal fans.



    5. Break down the barriers to entry. During the shutdown, the walls that protect brands and markets may be lowered or breached. Now may be the time to enter a new market before those walls are rebuilt.



    I’m Robin Samora with the Fast Marketing Minute. If you love these tips, I’d love to have you visit my website and Top 40 Small Business Marketing Blog. You’ll find both at www.RobinSamora.com

    • 2 min
    4 Marketing Tips for Online Networking

    4 Marketing Tips for Online Networking

    Like it or not, online networking is here to stay. Want some pointers on how to get the most from it?

    4 Marketing Tips for Online Networking

    Look for opportunities. Keep an eye out for events that best meet your needs. Participate in live chats, Q&A’s, informal discussion groups and other interactive forums. Some events will use platforms like Zoom that allow viewers to chat with each other, while others may use a more broadcast forum, like Twitter, where chats happen with a hashtag.



    Get Active. No matter what type of forum you join, participate in a meaningful way. You must add value to the discussion to get noticed. Some of the best ways to add value is to build on to someone else’s comment, provide clarification or add sources or resources to support a thought.



    Follow up. Once you’ve put yourself out there, keep the ball rolling. Add new people on social, then interact with them on a regular basis. Keep it light, remind them how you met — don’t jump into an immediate ask. Let the relationship grow. Be consistent while continuing to add value.



    Be yourself. The most important asset you bring to an interaction is you. Be authentic. Your story and experiences make you unique and that has value to others. Relax and have fun. Networking, done well, isn’t a chore. It’s a fun way to make connections with people and build a community. Have fun!



    I’m Robin Samora with the Fast Marketing Minute. Like these online marketing tips? You can get a ton more at my website, RobinSamora.com. And while you’re there, sign up for my weekly insight!

    • 2 min
    How to Leverage Marketing Value from Surveys

    How to Leverage Marketing Value from Surveys

    Think surveys are pointless? Hang on before you say yes. Find out how you can leverage marketing and PR value from them.

    How to Leverage Marketing Value from Surveys

    Blog it. Write a blog post for your own website about your survey results. This will serve as the foundation for all your social and mainstream media outreach. Everything else you do should link back to this primary source.



    Design it. Create an infographic about your survey results. People love visuals and they’re a compelling way to deliver information. They also get lots of attention on social media. Include a link back to your blog to maximize your return.



    Publish it. Write an article on Linkedin or Medium. Don’t just copy your blog, write an entirely new article that can reach a much wider audience and even go viral. This can be a short teaser that compels people to click over to your original blog post for more details.



    Video it. Create an informative video about the results of your survey. Keep it no more than two minutes and include captions, since most people usually have their sound off.



    Pitch it. Tell the media about your survey findings. Tools like Cision and MuckRack can help you build media lists or you can create your own by searching for recent articles related to your survey topic. Write a powerful subject line to hook a reporter’s attention, then follow up with your most important finding and why your organization is a credible source.



    I’m Robin Samora with the Fast Marketing Minute. Like these online marketing tips? You can get a ton more at my website, RobinSamora.com. In fact, join my Robin’s Rainmakers community!



     

    • 2 min
    5 Marketing Strategies to Promote a Virtual Event

    5 Marketing Strategies to Promote a Virtual Event

    With everything virtual now, what are some of the best marketing strategies to promote a virtual event?

    5 Marketing Strategies to Promote a Virtual Event

    Set expectations. Is this a presentation, panel discussion or town hall? Will the audience be able to ask live questions? People need to know what they’re signing up for. Be clear on what the audience take-aways will be.



    Work with a partner. Co-branding and co-marketing are great ways to gain a larger audience. Match a brand with a community partner and a small business specialist. In the end, all three parties will attract their own audience and the partners can share leads.



    Have everyone promote the event. Incentivize employees to promote the event to their contacts and set the expectation that all speakers will do outreach to maximize the audience. Provide assets to everyone involved — graphics, images, videos, URLs — to enable people to easily promote the event.



    Customize invitations. Use customized emails to target different segments of your potential audience. A personalized email for an executive might look very different from an email for an engineer. Use your lists and take the extra step to target the right people with the right message.



    Track your results. What worked and what didn’t? You can make your next event better by capitalizing on the pluses and rethinking the minuses. Use UTM codes in all your promotional tactics to see where your sign-ups came from and help you figure out where to put your efforts next time.



    I’m Robin Samora with the Fast Marketing Minute. Like these online marketing tips? You can get a ton more at my website, RobinSamora.com. While you’re there, sign up for weekly marketing insight!

    • 2 min
    4 Social Media Marketing Trends for the Rest of 2020

    4 Social Media Marketing Trends for the Rest of 2020

    What are some of the hottest social media marketing trends for the rest of the year? Listen in!

    4 Social Media Marketing Trends for the Rest of 2020

    Shorten your content creation process. Content you created six months ago and planned to use today may now be outdated. Compress your content creation down from months to weeks or even days. You can still sketch out your plans for the future but don’t invest a lot of time in detailed creation — leave room for changes so you don’t have to scrap everything and start over.



    Be quiet and listen. In the past, social media was all about telling what great products and services you offer. Now, it’s time to listen. Are your products and services well positioned? You’ll never know if you don’t listen to your market.



    Stand up. People expect more from their trusted brands, than ever before. Take principled positions on important social issues. Yes, you might lose a few customers, but you’ll gain more in the long haul by taking a stand on the right side of social movements.



    It’s not all about you, it’s about all of us. Now is not the time for non-stop self-promotion. It’s the time to help. Reach out and do what you can to help people in any way you can. Remember to put people first. Focus on the human element instead of boring product descriptions. Build relationships now, and sales will follow.



    This is Robin Samora with the Fast Marketing Minute. Like these online marketing tips? You can get a ton more at my website, RobinSamora.com. Talk soon!

    • 2 min
    5 Ways Social Media Improves Customer Trust

    5 Ways Social Media Improves Customer Trust

    Would you like to build better relationships with your customers? Think about building trust with social media. Here’s how:

    5 Ways Social Media Improves Customer Trust

    1. Build strong communication skills. Think about what your customers want to hear from you. What kind of questions are they asking? Find out from your sales team, check social media or even scroll Q & A platforms like Quora. When you talk with them, use language they’ll understand. Skip the small talk and jargon.



    2. Stop talking and start listening. You might think you know what your customers want, but their needs are always changing. Check your data for insight into common concerns, pain points, their goals and interests. Apps like Sprout Social and Hootsuite Insights can tell you what customers are saying about you and your competition. Are you listening?



    3. Be authentic and share your story. Produce content that highlights your values and brings attention to what makes your company special. Offer useful information like how-to guides and product demonstrations. Don’t make it always about selling, especially now. Helping is the new selling.



    4. Create relationships with your customers. Give them an excellent on-site experience, but don’t ignore them after they’ve make a purchase. Follow up with offers tailor-made for them. What would they like? Look for suggestions based on their previous purchases and buying history.



    5. Share happy feedback. Every time you earn a five-star review or get a message from a delighted customer, sing it from the rooftops. Re-share tweets, blogs, pictures and other content that your customers post. Let them become advocates for your brand. It’s the best kind of promotion and referral marketing out there.



    I’m Robin Samora with the Fast Marketing Minute. Check out my website for a ton of ideas on how to use social media to grow your business. Visit my website, RobinSamora.com. Set up time to talk if you like too!

    • 2 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Queen of Charm ,

Little Snacks that Pack a Punch

I found this podcast after entering one search term and eventually listened to every episode. This lady gets it! Smart, savvy industry knowledge need not require a lengthy podcast to dispense valuable, implementable information. These little snacks get to the point and give you the sustenance you need quickly and concisely.

KKP654321 ,

Easily digestable marketing tips

Robin is a master marketer who makes accessing quick tips on a wide range of PR and marketing subjects easy to find AND put into action. She has tremendous resources at her fingertips from everything to blogging, public speaking, digital marketing strategy, researching the competition and basically whatever is crossing your mind as a marketer on a weekly basis. Love this podcast!

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