98 episodes

Hi, it’s Robin Samora with the Fast Marketing Minute Podcast. I’m your marketing and PR expert, here to help you grow your business and brand. Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention — without a million-dollar budget.

Fast Marketing Minute Robin Samora

    • Business
    • 5.0 • 3 Ratings

Hi, it’s Robin Samora with the Fast Marketing Minute Podcast. I’m your marketing and PR expert, here to help you grow your business and brand. Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention — without a million-dollar budget.

    4 Marketing Tips for Better Social Media

    4 Marketing Tips for Better Social Media

    Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned.



    Want to make your social media pop? Here are 4 ways to improve your social content.



    1) Find the right emojis



    Emojis will make your posts pop and be more eye-catching. They’ll also express emotion in ways that text can’t. Plus, Emojipedia makes it easy and lets you add emojis to your social copy from your laptop, not just your phone.



    2) Set up a Linktree



    Does it drive you crazy that you can’t include links in Instagram posts? There’s a simple fix. Drive traffic right to your website through a Linktree page and unlock the ways your small business can increase sales. Just be sure to test your CTAs to make sure you’re getting results.



    3) Shorten your URLs



    A long URL could easily eat up all the characters in your Tweet, or make your post look less appealing. Why not shorten your URL with Bitly or TinyUrl? A shortened URL condenses your link into one line, and even better, can track how many people click your specific links. 



    4) Get inspiration from Copy.ai



    Copy.ai is a cool tool that generates social media copy. Enter your keywords and subject matter and press enter. You may need to tweak a bit, but it can deliver inspiration and switch up your writing style.



    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and PR plans to help you grow your business. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    • 2 min
    3 Ways Podcasts Improve Your Marketing

    3 Ways Podcasts Improve Your Marketing

    Are you on the fence about creating a podcast? Here are three reasons why it can help with your marketing.



    Open Spotify, Apple Podcasts or any other podcast hosting app and you’ll find content on just about any topic. And many are produced by brands that sponsor their own content filling hundreds of hours of listening time.



    Why couldn’t that be you? Should a podcast be part of your marketing plan?



    3 Ways Podcasts Improve Your Marketing 



    1. Podcasts are cost-effective



    Creating a podcast doesn’t break the bank. Sure, it takes time and effort like developing any marketing channel, but you can produce content with little to no funds and there are lots of no-cost tools to help you. There’s Audacity for recording, Anchor.fm for posting podcasts, and Calendly for scheduling interviews.



    2. Podcasts give your brand a voice



    With a podcast you can share your views on social issues or whatever’s on your mind. Ben & Jerry’s has a long history of taking a stand on racial justice and produce a number of podcasts that center on racism, a cause they’re passionate about.  Remember, podcasts are your own media channel, and a low-cost way to promote your expertise.



    3. People can learn from you



    A podcast also helps you stand out as a thought leader. Think about podcasts as a way to share your message and engage with your target market. Connect with listeners that want to know more about what you do.



    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and



    write marketing and PR plans to help you grow your business. If you’re wondering what



    marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    • 2 min
    What Do Netflix Ads Mean for Marketers?

    What Do Netflix Ads Mean for Marketers?

    If you’re an avid Netflix watcher – and who isn’t? – some big changes might be coming soon. What could this mean for marketing? Let’s explore Netflix with ads.



    There’s talk that Netflix might add a subscription tier that includes ads. This could mean a major shift in the marketing industry. It’s still a bit early to tell.



    What do Netflix ads mean for marketing?

    Including ads on the Netflix platform will be a major undertaking. The company needs to hire a sales team and build the technology to make it happen. Hulu has already been doing it for its free plans for years. Disney+ and HBO Max have also added tiers with advertising.



    For customers, Netflix could be available for free or at a much lower price when the platform includes ads. For the company, it’s added revenue. For the consumer, it’s something they may have to put up with to pay for all the subscriptions they want.



    Why is Netflix turning to ads?

    Ads raise revenue. According to recent reports, Netflix has lost 200,000 subscribers in the first quarter of 2022. Ads will open a new stream of revenue for Netflix, but it also opens some concerns like data privacy for customers who uploaded their information before Netflix advertising discussions.



    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and create marketing planning solutions to help you grow your business. If you’re wondering what marketing can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    • 2 min
    Event Marketing in 4 Easy Steps

    Event Marketing in 4 Easy Steps

    Hosting an event is still an important part of a company’s small business PR strategy. But how do you simplify the event marketing process with so many variables.



    The Reader’s Digest Version of Marketing Your Event 



    1. List your event

    Eventbrite, Facebook, Meetup. These are just a few places to list your event to reach the highest number of people in your target audience. Make sure to include tags, a detailed description of the event and links to your website and social channels. This allows you the opportunity to connect with guests before they arrive.



    2. Write a description that makes you want to attend

    As you write your event description, think about the purpose of the event. If it’s about small business marketing, appeal to people who think it’s critical to get a leg up on the competition. Be clear in your copy who should be interested. Write to your target audience. Know what they want, why they want to come, and what they’ll get out of it.



    3. Be strategic with your email list

    If you have an email list? Awesome. If you have a segmented email list? That’s even better. Email marketing strategy for small business should never be underestimated. And it’s powerful for event marketing. Even if you don’t have a list, start one with people who sign up, and plan to stay in touch with them. You’re building like, know, trust and believability.



    4. Create the perfect hashtag

    Hashtags build anticipation and help the event get discovered online. Encourage anyone who plans to attend or post on social media to use your particular hashtag.



    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing and PR expert and write marketing and publicity plans. If you’re wondering what

    • 2 min
    Top 5 Components of a Marketing Plan

    Top 5 Components of a Marketing Plan

    What should be included in a marketing plan? Stay tuned.



    A marketing plan is a blueprint to connect your ideal target audience with your products or services, and turn potential prospects into buyers. What should be in your marketing plan?



    5 Key Elements of a Marketing Plan



    1. Market Research

    Market research sets the stage for what’s going on and what’s possible. What does it look like for your company and your competitors?  How big is the market and what messaging do they respond to?



    2. Competition

    What do you admire about your competition? Do they have a leg up on you, or are you top in your industry? When you weigh up the competition you can establish realistic marketing goals.



    3. Identify your target audience

    Zero in on your target audience. And don’t just answer the question of “who” your target audience is. What do they do? How do they feel? What do they like? Your own research and industry research will tell you.



    4. Form a timeline

    Create key deadlines for your marketing campaigns, and pace yourself. Timing is critical as well, which makes it one of the most important elements in your marketing plan framework. Anticipate key dates and prepare everything you need in advance of those dates. ABR - Always be ready.



    5. Create a mission statement

    A mission statement articulates what your brand is all about and talks about the why. It also gives you an outline for the rest of your marketing plan, and an easy-to-remember motto that your team can stand by.



    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and specialize in small business strategies to increase sales. Wondering what marketing and PR can do for your business? Visit me at www.RobinSamora.com then schedule a call.

    • 2 min
    3 Marketing Tips to Boost Your Online Reputation

    3 Marketing Tips to Boost Your Online Reputation

    Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned.



    If you're looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want to know.



    How to Boost Your Online Reputation and Sales 



    1. Reviews matter

    One of the best PR tactics is to pay attention to public opinion through reviews. 93 percent of consumers say that online reviews influence their purchase decisions. A positive or negative review establishes your reputation and 5-star reviews tells potential customers they can trust you.



    2. Be responsive

    Whether you’re replying to reviews on social media or answering an email, stay in control of your message and respond to questions, concerns or issues – even bad reviews or comments. At the same time, if there are positive comments, respond gracefully and show appreciation. Why not make someone’s day?



    3. Collaborate

    Could your brand benefit from working with an influencer? If that’s a yes, find one that fits your company’s style and personality. Working with influencers can increase your brand’s credibility and following. Just be sure that they represent you the way you want to be perceived and that together, you’re building goodwill.



    I’m Robin Samora with the Fast Marketing Minute. I‘m a small business marketing expert and brainstorm creative ways to get your business noticed. If you’re wondering what marketing and PR can do for your business, visit me at www.RobinSamora.com then schedule a call. Talk soon!

    • 1 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Queen of Charm ,

Little Snacks that Pack a Punch

I found this podcast after entering one search term and eventually listened to every episode. This lady gets it! Smart, savvy industry knowledge need not require a lengthy podcast to dispense valuable, implementable information. These little snacks get to the point and give you the sustenance you need quickly and concisely.

KKP654321 ,

Easily digestable marketing tips

Robin is a master marketer who makes accessing quick tips on a wide range of PR and marketing subjects easy to find AND put into action. She has tremendous resources at her fingertips from everything to blogging, public speaking, digital marketing strategy, researching the competition and basically whatever is crossing your mind as a marketer on a weekly basis. Love this podcast!

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