98 episodes

Hi, it’s Robin Samora with the Fast Marketing Minute Podcast. I’m your marketing and PR expert, here to help you grow your business and brand. Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention — without a million-dollar budget.

Fast Marketing Minute Robin Samora

    • Business
    • 5.0 • 3 Ratings

Hi, it’s Robin Samora with the Fast Marketing Minute Podcast. I’m your marketing and PR expert, here to help you grow your business and brand. Fast Marketing Minute is about giving you small bite sized marketing and PR tips to help you get more business and media attention — without a million-dollar budget.

    5 Marketing Tips for an Awesome “About Us” Page

    5 Marketing Tips for an Awesome “About Us” Page

    Your “About Us” page can be a customer’s first impression of your business. Here are some marketing tips to make it great.



    1. It’s not “about” you, it’s about your customers. This might seem ironic, but it’s key. People want to know how they can benefit from your business. So, tell them about the great things they can gain and accomplish, with your help.



    2. Know your target audience. Seems like a no-brainer, but understand who you’re trying to reach, what they want, what their goal is, and what they value. In the end, you’re a problem solver.



    3. Share your values. Consumers want to support companies that share their beliefs. So, let them know what they are. Include a mission statement or an environmental statement, or your viewpoint on diversity and inclusion—something your target audience will appreciate.



    4. Keep it brief. Don’t ramble about your backstory. If it’s too lengthy, people will get bored and stop reading. A little bit of boring is good for downtime, but not on your ‘About page’.



    5. Keep your user in mind. Key things to remember, branding, appearance and organization are important on your website. If your ‘About page’ is hard to navigate, people might hit the delete button, before they even start to read.



     



    You don’t want that to happen, do you?



    I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

    • 2 min
    How to Make the Most of Social Media Marketing

    How to Make the Most of Social Media Marketing

    You can’t even get out of bed without being bombarded by social media. Mobile phones, iPads, retargeting and all those notifications… So how can you make the most of it, listen in.



    1. Connect with your audience. Social media is a great place for people to connect, which is why it’s so popular. Like, react, and reply to comments. Give people opportunities to participate in polls, chats, and live streams. Connecting is what it’s all about.



    2. Focus on customer care. When you respond to what people want, it shows that you’re listening and tells them you care; that you’re not just in it for the money.



    3. Build a community. Use social media to create a sense of trust and belonging with your community – or whoever your audience may be. Trust builds loyalty and believability.



    4. Don’t invest too much money into marketing. This last tip may seem counterproductive, but it’s true. Most people follow brands they already like, know and trust, so social media may not be the perfect platform for reaching new clients quickly. Instead, focus on building a strong community of supporters.



    I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!



     



     

    • 1 min
    4 Ways Animals Can Boost Your Marketing Campaign

    4 Ways Animals Can Boost Your Marketing Campaign

    Bet you didn’t know July is “Wild about Wildlife” month! Here are some ways your marketing team can take advantage of it!



     



    1. Pets are good for business. Really! They make employees happier, and customers love it when you welcome their furry friends. You can allow pets inside, offer pet-safe snacks (like Starbuck’s “pup cups”), or hand out dog treats.



    2. Offer vegan, vegetarian, and cruelty-free food options. Plant-based diets have become very popular these last few years. In fact, 2019 was even nicked-named the “Year of the Vegan.” If you offer food at your business, have options for the millions of vegetations and vegans in the U.S.



     3. Support a wildlife protection program or animal shelter. “Wild about Wildlife” month is all about conservation and protecting animals and the earth. People are happy to support environmentally friendly businesses.



    4. Go green! There are lots of way to be more environmentally friendly; go paperless to save trees, use renewable energy like solar power, recycle, and limit waste.



    Show your audience that you care. And let them know what you’re doing.



    I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

    • 1 min
    3 Marketing Tips to Keep Customers Happy in 2021

    3 Marketing Tips to Keep Customers Happy in 2021

    The pandemic has changed well, just about everything, including what customers want and value. Here are 3 marketing tips to keep them happy.



    1. Make it convenient. The pandemic has been hard, but it’s made some things easier. People work, shop, and attend events from the comfort of their homes. As things return to normal, keep livestream, delivery, and curb-side pick-up options available.



    2. Consider staying virtual. Work, school, entertainment—everything has been online for over a year. When people can do these things in-person again, will they want to? Pay attention to the number of people attending virtual and in-person events. You might get more business if you keep virtual options available.



    3. Know your values. Now more than ever, your political and social values are important to your customers. Watch social media to see how people respond when businesses make a stance or statement, and when they don’t. Be careful about when and how you participate in these important conversations.



    I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

    • 1 min
    4 Marketing Strategies to Increase Brand Authority

    4 Marketing Strategies to Increase Brand Authority

    Want more people to see you as an expert? Up your brand and credibility with these marketing tips. 



    1. Stay on Top of Business Trends.  If you don’t live in Hawaii, you probably have to change your wardrobe based on the season.  Same thing with your business. You may need to adapt your business based on the latest trends. Don’t be a Blockbuster and fail to predict the evolution of renting to streaming. That’s not going to help your business.  



     2. Understand Your Brand’s Reputation. Think about how your brand is seen in the eyes of your next customer. Pay attention to Google reviews, Facebook reviews, and what people are saying about you – in person or heaven forbid, behind your back. Anything negative going on? Make it a priority to fix it. 



    3. Track Your Website’s Performance. As a marketer if you can’t measure it, you can’t manage it. The same goes for your business’ website. To know how your website is helping or hurting your business, start checking your website’s reporting. One way is to look atyour bounce rate. That shows if visitors stay on your website or click out. The goal is to keep them reading.  



    5. Create Content as Industry Expert. Write, produce, shoot video – it all counts. Share content through social media that relates to your business and tells the world -- you’re an expert! It reminds people why they should buy from you. Mix it up and share articles, links and posts that are educational, fun, and related to your industry so you don’t look salesy or needy, which might even be worse.Plus, it shows that you’re someone they can trust (and hopefully buy from). 



    I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!  

    • 2 min
    5 Marketing Tips to Maximize Online Conferences

    5 Marketing Tips to Maximize Online Conferences

    Want to know how to make the most out of online conferences? Listen to these 5 tips.  



    1. Set a clear goal. If you know what you want tolearnyou’re more likely to leave the conference feeling  Otherwise, you’ll wonder why you spent all that time and effort to attend. Your time is valuable! 



    2. Make asolid plan. Did you check out or print the conference schedule? Choose sessions that make the best sense for your goals. Plan time for networking too – who do you want to meet and why? Start a list of people you want to meet and check out who’s on social media talking about the event.  



    3. Haveeverything you need? Like a clean notebook, not the other side of document sitting on your desk. I’m not kidding! What about coffee or water or a protein shake if you’re hungry? And we sometimes forget about this. Will you be hidden from the camera or not?  Dress appropriately.  



    4. Take advantage of thenetworking opportunity. Even though it’s an online conference, you can still network. Seriously, look at where we’ve been this last year with meetings! Participate in live chats and Q&As, add insights and contribute to the conversation. You can still make meaningful connections.  



    5. The fortune is in the follow up. Email, direct message, or setup a time to connect. You never know if who’ll you’re talking to will be new colleagues or prospects or possible partners. Go one step further and connect online. It shows that you’re interested – and you can get some intel, too.   



    I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!  

    • 2 min

Customer Reviews

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3 Ratings

Queen of Charm ,

Little Snacks that Pack a Punch

I found this podcast after entering one search term and eventually listened to every episode. This lady gets it! Smart, savvy industry knowledge need not require a lengthy podcast to dispense valuable, implementable information. These little snacks get to the point and give you the sustenance you need quickly and concisely.

KKP654321 ,

Easily digestable marketing tips

Robin is a master marketer who makes accessing quick tips on a wide range of PR and marketing subjects easy to find AND put into action. She has tremendous resources at her fingertips from everything to blogging, public speaking, digital marketing strategy, researching the competition and basically whatever is crossing your mind as a marketer on a weekly basis. Love this podcast!

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