Fearless at 20: How Jayden Randels Built a Booked-Out Brand in Under a Year

In this episode of The VIP Suite at IMAGE Studios, Director of Education Matthew Landis sits down with Omaha-based hairstylist and content creator Jayden Randels, an IMAGE Studios La Vista Pro who went from hair school graduate to fully booked in under a year. Jayden shares how a last-minute decision to join a friend in hair school turned into a career he loves, why entering Behind the Chair’s One Shot student competition changed everything, and how networking with top artists and mentors accelerated his growth. Matthew and Jayden break down what it really means to be your own boss early in your career, and how suite ownership has given Jayden the freedom and runway to chase big opportunities.

They also dive deep into social media strategy, fear, and authenticity. Jayden reveals how he’s been building his brand since age 11, why a single “rage-bait” viral video filmed in a Nebraska cornfield now accounts for roughly 80% of his clientele, and how he uses filming and editing as a tool to improve his craft behind the chair. From overcoming the fear of looking stupid, to using humor and imperfection to build trust, to why he’s over AI-heavy, overly polished content, Jayden offers real, actionable insight for independent pros at any stage. If you’ve ever wondered how to show up online in a way that feels real, sustainable, and profitable—this conversation is your new playbook. 

You can find Jayden on Instagram: @jaydenrandels

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.