Listen to a proud woman business owner, Lindsay LaShell, who made it work her way, in her own purpose-driven style. She is a rare breed among the big, wide, world of marketing agencies because she won’t compromise on selling just for the sake of selling. Lindsay embodies the words, authenticity and transparency. And in the world of marketing, that in itself is a unicorn. Her motto is “say no to the wrong clients” and in doing so, she shows that building a social good business works all day long.