150 episodes

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. No fluff - just real practitioner strategies from someone who uses these soft-touch marketing techniques every day in serving clients.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

Marketing Without the Marketing Michael Boezi

    • Business
    • 5.0, 19 Ratings

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. No fluff - just real practitioner strategies from someone who uses these soft-touch marketing techniques every day in serving clients.

Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

    Closing Up Shop (Episode 175)

    Closing Up Shop (Episode 175)

    175 episodes is a long run. With all that's going on, it's safe to say that someone other than me should have the microphone. So I'll be closing up shop for awhile. Here's my reasoning, and a look into the foggy future.

    • 11 min
    Creating Urgency: Online Store Strategy 201 (Episode 174)

    Creating Urgency: Online Store Strategy 201 (Episode 174)

    Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here's how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.

    • 10 min
    Employing Scarcity: Online Store Strategy 201 (Episode 173)

    Employing Scarcity: Online Store Strategy 201 (Episode 173)

    When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here's a rundown of all the ways to use SCARCITY to up your conversion rates.

    • 11 min
    Making the Sale: Online Store Strategy 201 (Episode 172)

    Making the Sale: Online Store Strategy 201 (Episode 172)

    Your online store is the last and most important point in the customer's journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments.

    • 17 min
    When to Use Facebook Ads: Social Strategy 201 (Episode 171)

    When to Use Facebook Ads: Social Strategy 201 (Episode 171)

    There are two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. In Episode 171, I cover all the things that need to be set up before you start running ads or boosting posts, so that you don't spend your money on useless eyeballs.

    • 14 min
    How to Support Small Businesses During the Coronavirus Crisis (Episode 170)

    How to Support Small Businesses During the Coronavirus Crisis (Episode 170)

    Many of our favorite small businesses will not survive the severe economic downturn precipitated by the coronavirus pandemic. Now is the time to help our friends and neighbors who run small businesses, or we may lose them forever. Here are a few things we can do to help them weather the storm.

    • 9 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

#feeltheboys ,

Fantastic content on marketing strategy

If you're like me and hate the idea of marketing yourself, then Michael Boezi is the guy to listent to. He specializes in gentle, soft-touch strategies for building an audience and converting them to clients. Michael is smart, clear, and full of excellent ideas and strategies.

J Carbary ,

Recent Find

Recently discovered this podcast, and it’s definitely a show you want to keep your eye on. Keep up the great work, Michael.

skymc7 ,

informative and approachable

Loved it, I started listening thinking I’d just get through one or two but quickly sped through them all. My background is in traditional marketing and this was a refreshing perspective on the future of where things are headed (if not where they are at right now) and how to get involved! Highly recommend it and looking forward to more podcasts!

Top Podcasts In Business

Listeners Also Subscribed To