Getting Work To Work Chris Martin Studios

What rules do you follow because you believe they will lead to success? What tools do you use to ensure you can be as relevant as possible? What if these rules and tools have the opposite effect on your life, and you can't see it because you're too close? What if social media is actually turning you into a new person you don't want to be, doing what you don't want to do? What if all your daily actions to stand out and get noticed shape you into a societal clone? How many more questions can I fit into this opening synopsis? One more? I love it when a book enters my world and shakes it up. Anti Rule: Navigating The Lies About Fiction Writing by Christian Francis is the small but mighty book that inspired today's episode. So, put on your dunce cap and join me in detention. It's time to chat about what we're doing wrong.

How do you pitch yourself and your business to podcasts you want to be a guest on, people you want to connect with, and companies you want to bring into your network? By taking the courageous step and shamelessly sending the email or making the call. Today's guest did that after hearing an earlier episode of Getting Work To Work with Rachel Allen. Solveig Petch is a strategic brand consultant and creative director providing "remarkable branding for the quietly rebellious." In our conversation, we talk about the importance of sending shameless pitches and the difference between courage and confidence. She shares what a brand is and how it's different than branding, what it takes to build a stand-out brand, why we choose generic values instead of those that will help us stand apart, and why it's okay to want to keep changing the world.

Earlier this week, in my paid newsletter for Getting Work To Work, I was reflecting upon the question: How is your body of work holding you back from experimenting with risky creative ideas and exploring new directions? No matter how long you've worked on your craft, you inevitably amass a body of work. The apparent measure is quantity, but you can also look at quality with an eye toward growth and outcomes. But the more I think about my body of work, the more I wonder if it's a hindrance rather than a help. What does it communicate to a potential employer or client? How can it hold you back by morphing from what you've done into a statement of being on-brand, not to mention consistency? Questions aside, I want to explore what to do if you feel stuck and need to take a creative chance beyond what you've done before.

I first met today's guest near the beginning of my creative journey at the NW Film Center in Portland, Oregon, where I was taking a workshop on interviewing techniques. Almost 20 years later, he is on Getting Work To Work to share his latest project hitting theaters and the internet today. Brian Lindstrom is a documentarian and co-director of Lost Angel: The Genius of Judee Sill. In our conversation, Brian shares what captures his attention in filmmaking: the stories of struggles and victories and the beauty, strength, and resilience to overcome the odds. He talks about his first exposure to Judee's music in the early days of YouTube, why she was more than the one-note tragic story her Wikipedia page describes, why some projects need to take longer than others, and the joys of collaboration he experienced on this film. Most importantly, Brian reminds us of the importance of independent filmmakers and how we can vote with our attention and wallets.

Earlier today, I was writing about the National Geographic docuseries, Photographer, and my lifelong love of photography. This newsletter led me to explore my archives from two trips to Africa in 2008 and Haiti in 2012. Scrolling through thousands of photos, most not very good, I could see something in my work that only the passage of time allowed me to see: the desire to capture and be present with people. In 2008, I could feel the fear, but my creative brain was at work to document what I was experiencing. 2012 was a different story. I was documenting like before, but I was getting closer, physically and emotionally, as I engaged with people. I felt less fear and was more present. And then I came home. I had an adverse reaction to the anti-malarial medication I was taking, and I wanted to die. I didn't, physically, but part of my creative spirit disappeared over time. And as I look at pictures of me from that time, I realize just how much I miss that young man and his dreams.

How are you doing? No, really, how are you? Scanning social media lately, I see similar messages: clients are disappearing, budgets are shrinking, ghosting has become normalized, big companies are reducing their workforce, and burnout is the new badge of honor for independent creators. It's tough out there. And in today's episode, I will dive right into this topic for those of us who have been business owners and independent creators for years and decades. It can be hard to know what to do. I am struggling to know myself, but hopefully, there will be something I share in this episode that helps you face the road ahead.