179 episodes

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

Salon Owners Collective Larissa Macleman

    • Management

Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.

We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.

After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!

    From Survive to Thrive (during an unexpected & unpredictable time)

    From Survive to Thrive (during an unexpected & unpredictable time)

    We want to help you out during a time that can feel stressful and overwhelming. 


    The implications a pandemic can have on not only your health, but also your business, your team and your clients may have been unexpected... but we're all in this together.


    We cannot predict how this is going to pan out, but we can prepare for the worst, then get on and hope for the best! Move forward pro-actively and lower anxiety by reducing re-activity.


    This is the time to step up as the leader in your business and show your team ‘you got this’ even if you feel you don’t. How you react toward your team is how they will react to everything during this time: clients, each other and your brand.


    I've put together 5 keys to think about or take action on.


     


    KEEP YOUR BUSINESS ALIVE 


    CLICK HERE (https://bit.ly/Survive_To_Thrive) to gain free access to the Survive to Thrive HUB- your key to keeping your business alive during this time


    Covid-19 Resources


    CLICK HERE (https://covid-19training.com.au/login.php?fbclid=IwAR2unpUFGXvnaJg9TyzlYwmCSVj6li8Ct7jk8wYYZQ9VO4pXG7zs2_P63Qg) to see the Australian Covid-19 Infection Control Training


    CLICK HERE (https://www.thelancet.com/coronavirus) for more information


     


     

    • 33 min
    Market Your Business the Right Way

    Market Your Business the Right Way

    Marketing.


    It’s one of those words that makes so many Salon Owners that I know groan when they hear it…


    We all know we should be doing it, and we all know there are some people doing it better than us.


    I personally know so many Business Owners who constantly feel frustrated with their Marketing progress… or lack thereof! Like… why can’t I just have 200,000 followers already?!


    Well, that’s because there’s no one right answer to marketing.


    ...but there are some things that will help. Ads- whether that’s Facebook, Instagram, or in this case, Google Ads, are key in your Salon Marketing scheme.


    In this episode, I'm joined by Deirdre Andrews. Deirdre is a Marketing Expert and her business- Define Marketing- helps business owners like yourself set up and manage their own profitable online marketing campaigns using google ads.


    Tune in to hear Deirdre’s top tips on using google ads to market your business and why everyone should be using them!


     


    KEEP YOUR BUSINESS ALIVE 


    CLICK HERE (https://bit.ly/Survive_To_Thrive) to gain free access to the Survive to Thrive HUB- your key to keeping your business alive during this time


    (https://bit.ly/Survive_To_Thrive)


     


    Recommended Links


    CLICK HERE (https://profitfirstbook.com/) to check out Profit First by Mike Michalowicz


    CLICK HERE (https://www.instagram.com/definemarketingblog/?hl=en) to check out Define Marketing on Instagram


    CLICK HERE (https://www.definemarketing.ca/cheat-sheet/) to check out the Cheat Sheet


    CLICK HERE (https://www.facebook.com/groups/SalonMarketingCollective/?ref=bookmarks) to join the Salon Marketing Collective FB Group


    CLICK HERE (https://www.facebook.com/groups/salonownerscollective/?ref=bookmarks) to join the Salon Owners Collective FB Group

    • 23 min
    The 1 Word That Changes Everything

    The 1 Word That Changes Everything

    There is 1 thing that over time truly grows and scales a business - it’s the only thing that really does.


    Do you know what that 1 thing is?


    As creative entrepreneurs, we are hardwired for change and new shiny objects - we are driven, adaptable and we love change and to create new exciting things.


    Essentially, we know how to make shite happen when we need to, and it’s skills like these that make us great business owners.


    But the thing is, that when we start to grow a business and scale a team and really drive forward, we have to step out of start-up and high creative energy phase. You know, the ‘just make it up as I go and see if it works’ phase.


    I don’t know about you, but I love being in the ‘creative ideas’ phase. It’s my happy place.


    But when we want to grow- properly grow, for the long haul- you need to adopt different strategies to actually survive and make it past ‘just out the gate’


    And there’s this 1 thing that’s going to do that for you. Listen in to this episode to find out what it is.


     


    Recommended Links


    CLICK HERE (https://www.facebook.com/groups/salonownerscollective/?ref=bookmarks) to join the Salon Owners Collective FB Group

    • 29 min
    Sharon Blain’s Secrets to Salon Success

    Sharon Blain’s Secrets to Salon Success

    At the end of the day, success is the goal for us all.


    Am I right?!


    Don’t get me wrong- success looks different for everyone. 


    But in the Salon Industry there are some success stories that are known by so many- you know, the kind of success that’s we all undeniably aspire to achieve.


    One of those success stories is Sharon Blain. Now if you haven’t heard of her, Sharon is an Industry legend- a Salon Owner Extraordinaire turned Industry Educator.


    In this episode, Sharon is going to share the secrets to her overwhelming success and provide you with some ideas, inspiration, and tips about what it takes to be successful in such a competitive industry.


    We cover all topics ranging from team management, marketing, staff performance, training, and more.


     


    Recommended Links


    CLICK HERE (https://sharonblainonline.com/) to check out Sharon Blain Online


    CLICK HERE (https://www.sharonblain.com/pages/hair-artists-hub) for Sharon's Hair Artist Hub


    CLICK HERE (https://salonownerscollective.clickfunnels.com/optin-1162495912181097) to grab your copy of our "Attract a Rockstar Team" Guide

    • 44 min
    The 5 Steps to Gain More Freedom in Your Life

    The 5 Steps to Gain More Freedom in Your Life

    You’ve put some massive plans together for this year…


    … and you’re just hoping that everything runs according to plan! Because, as most business owners know all too well: ambition can be overwhelming. 


    In order to truly be ambitious and let those ambitions play out, we need a little freedom in our lives (and I'm not just talking about sitting on the beach- although that will come later!)


    I’m talking about freedom of time, space and mind to really move the needle in your business. Without this freedom, the overwhelm will set in because you’ll still be bogged down with those non-CEO activities that you really don’t need to be doing!


    And when you achieve this Freedom, you can take a rest and actually spend time with your ‘other life’:


    Go on holiday to Fiji, sit on the beach 


    Pick up your kids from school


    Go to the gym and invest in your health


    Create some white space in your life


    “So how can I get this freedom?!” ...you may ask.


    Well- that’s what I’m going to tell you in this episode. 


     


    Recommended Links


    CLICK HERE (https://m.me/salonownerscollective?ref=w7286434) to take our Quiz in messenger & find out your Marketing Score!


    CLICK HERE (https://salonownerscollective.com/podcast/cut-your-time-spent-on-social-media-marketing-in-half/) to listen to our Podcast all about Repurposing your Social Media Content


    CLICK HERE (https://salonownerscollective.clickfunnels.com/optin-1162495912181097) to grab your copy of our "Attract a Rockstar Team" Guide


     

    • 23 min
    How to Lead Your Team to Success

    How to Lead Your Team to Success

    As a business owner, you are automatically thrust into so many different roles- some you didn’t even know existed!


    But arguably the most essential role you fulfill is that of the Leader.


    No matter what your Leadership role looks like- whether it’s the Owner/Operator, the Manager or simply the CEO- leading a team, or a person, or even just your business as a whole, is something that’s important to get right.


    In this episode of the Salon Owners Collective Podcast, I’m joined by Joel Bouzaid. Joel is a leadership, team & management expert who helps business owners like yourself to be the best leader possible.


    Joel and I will chat all about what it takes to be a good leader, and how to work on your own self-improvement in order to do the same for your team.


    In this episode you'll learn about:


    Getting clear about what your leadership philosophy is


    The beliefs you hold around leadership


    Difference between leadership & management


    You need to have a plan around how to grow your people


    Equal parts of challenge to support


     


    RECOMMENDED LINKS


    CLICK HERE (https://www.audible.com.au/pd/Good-Leaders-Ask-Great-Questions-Audiobook/B00NT8Y55Q?source_code=M2MOR131091619005N&ds_rl=1252391&gclid=EAIaIQobChMI0LqyraPc5wIVRKWWCh1krgw5EAAYASAAEgLoDPD_BwE&gclsrc=aw.ds) to check out  Good Leaders Ask Great Questions by John C. Maxwell


    CLICK HERE (https://www.joelbouzaid.com/) to see Joel's website


    CLICK HERE (https://www.instagram.com/joelbouzaid/)  if you want to check out Joel's Insta


    CLICK HERE (https://www.facebook.com/groups/salonownerscollective/?ref=bookmarks) to join the Salon Owners Collective Facebook Group

    • 37 min

Customer Reviews

Lilsmartie ,

Salon Owners Collective

Dear Larissa, it’s rare that I leave a review but I had to take the time to thank you. So much to say and not enough space! I’ll simplify, I’ve been overdosing on many of your podcasts and I’m thoroughly enjoying and learning from them. I previously owned a small salon and got overwhelmed and overworked and sold it. Four years later I’m realizing I want to do it again! I’m scared and excited. I’m trying to learn from my mistakes and be brave. Thank you for all that you do, you are making a difference. I appreciate all your wisdom and your gas as well! Wishing you much success!

Golden727 ,

Awesome!

Wonderful information! Thank you💗

BenBenBeauty ,

So insightful!

Thank you so much for sharing your knowledge with all of us! I am working on starting a microblading business and your podcast is giving me so much information in how to be successful in the salon industry!

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