201 episodes
The Binge Factor Tracy Hazzard
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- Business
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4.9 • 46 Ratings
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For aspiring podcasters and seasoned podcasters, podcast strategist Tracy Hazzard explores whether your podcast has what it takes to create and grow a binge-worthy podcast – where listeners binge on your every word and get to know, like, and trust you in an accelerated way. The Binge Factor is that strategic key to making your show irresistible, influential, authority-building, and successful. Tracy’s unique gift to the podcasting and branding world is being able to identify that unique binge-able factor - the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
Join Authority Magazine columnist, BuzzFeed contributor, and former Inc. Magazine columnist, Tracy Hazzard, as she talks to Top Brandcasters using audio and video to spread their message to the world. With over 2600 interviews under her belt across all her articles, blogs, videos, and podcasts, Tracy asks the probing questions to bring you diverse views from successful industry veterans like Pat Flynn, Joe Rogan, and John Lee Dumas, and exposes the podcast launch and growth myths that no longer work. She covers the five things that make a show more bingeable and more profitable - the best ways to get great podcast guests, increase podcast listeners, encourage audience engagement, produce your podcast professionally, and find alternative ways to monetize your show.
NEW on The Binge Factor Podcast –
Each episode becomes an article in Tracy’s Authority Magazine column, is syndicated in Thrive Global, and some are added to a BuzzFeed roll-up podcast tips article.On Tuesdays, Tracy gives shout-outs to new and noteworthy podcasts as she joins podcasters in the UK and Australia for a weekly #GivingTuesdayPodcasts episode.Want to improve your show and get Tracy to up your bingeability factor one-on-one? Take advantage of her free on-air coaching sessions available to all podcasters at all stages – from pre-launch to pivot to podfading recovery.Tracy will be dropping in monthly specials – replays of her Podfade Prevention Masterclasses on referrals, social media planning, pod to publish, interviewing, guesting, and other podcast launching, podcast marketing, and business growth topics. These masterclasses are usually only available to Podetize clients, but listeners get an exclusive peak.
Finding the Binge Factor is a skillset that Tracy has honed over her thirty-year career as a Brand Product Strategist for Hazz Design where she ghost-designed and launched 250+ consumer retail products generating more than $2 Billion at retail for her clients. Tracy has worked with leading brands like Martha Stewart Living to out-design and out-profit the competition and has taken her brand-building experience into her role as CEO and Co-Founder of Podetize.com, the largest post-producer of podcasts in the US. Podetize is reinventing brand marketing, creating a community and business that is obsessively podcaster-centric and focused on solutions to get hosts seen, heard, found and rewarded in this noisy digital world.
In addition to writing an Innovation Column for Inc. Magazine for four years, Tracy has been featured in Harvard Business Review, Forbes, Wired, and CNN Money. Tracy co-hosts three additional podcasts: Feed Your Brand, ranked as one of CIO Magazine’s Top Entrepreneurial Podcasts; the Product Launch Hazzards for inventors and Amazon sellers; and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology, now sponsored by HP.
Subscribe to The Binge Factor now and discover the keys to outranking other podcasters and catapulting yourself to the top of the must-listen list. Check out thebingefactor.com for even more FREE infographics, tips, downloads, and masterclasses for podcasters.
Want to be Tracy’s next guest, get your show mentioned on #GivingTuesdayPodcasts, or get free on-air coaching and mentorship? Go to http://thebingefactor.com/guest
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Cast A Wider Net: Multi-Channel Marketing With Christian Bacasa Of The Fly Fishing Insider Podcast
Ever dreamed of fly fishing while learning cutting-edge marketing strategies? This episode is your unconventional catch! Tracy Hazzard dives deep with Christian Bacasa, host of the Fly Fishing Insider Podcast. Christian isn't just passionate about the sport (it even helped him through a cancer diagnosis!), he's also a marketing guru with over 20 years of experience. Tune in for a unique conversation that blends the serenity of fly fishing with actionable tips on podcasting, multi-channel marketing, and even overcoming adversity. Whether you're a seasoned angler or a curious entrepreneur, there's something for everyone in this episode. Tune in to discover how Christian is revolutionizing the fly fishing industry one podcast episode at a time, and learn valuable insights into building a successful omni-channel strategy for your own business.
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Branding Brilliance: Elevating Your Podcast With Personal Identity, With Joyan Chan - The Show Up Show
Join us in this insightful episode of The Binge Factor as we delve into the world of podcasting through the lens of personal branding. Tracy Hazzard brings us the transformative journey of Joyan Chan, host of Find Joy, and The Show Up Show. Joyan shares valuable insights from their own experience, where they developed multiple shows to cater to different segments of their audience. This underscores the importance of flexibility and adaptation in the dynamic landscape of podcasting as business goals evolve. Join in to gain profound insights into effective podcast branding and hosting strategies, and discover how you can unleash the full potential of your podcasting journey. Stay tuned until the end to discover what makes Joyan's shows so compelling and how you can apply the same principles to your own show!
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Monetization With A Value: The Fuel To Your Podcast Vehicle With Adam A. Adams
Monetization for monetization’s sake could be the downfall of your show. Even when you monetize, you have to keep it aligned with the value you want to provide. In this episode, Tracy Hazzard is with Adam Adams, a seasoned expert in the field of podcasting and founder of Grow Your Show, who shares invaluable insights and lessons learned from his extensive experience. From his early ventures in real estate-focused podcasts to the launch of "The Podcast on Podcasting," Adam takes us deep into the intricacies of audience targeting and monetization strategies. Gain firsthand knowledge of effective monetization models, including Adam's preferred method of selling products/services through his shows. Explore innovative audience growth tactics, such as leveraging algorithms and private message campaigns across social platforms, to maximize engagement and reach. Join us as we uncover the secrets to podcasting success and gain a deeper understanding of the evolving landscape of this dynamic industry.
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Stand Tall & Own It: Sharing The Message Of Intentional Optimism With Andrea Johnson
Two words: intentional optimism. These are probably two of the best words stitched together – so profound and compelling, especially in these challenging times. Today’s guest lives by that philosophy. Andrea Johnson calls herself the Intentional Optimist, and she uses her podcast, Stand Tall & Own It, to share her message of hope to the world. Andrea is the living embodiment of intentionality and optimism, and it shows through authentically in how she structures her podcast. Tracy believes that Andrea’s binge factor is intrinsically tied to this specific aspect. Find out what it is by tuning in!
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Podcasting Essentials: Essential Skills And Expert Insights From Mark Herschberg
Learn the essential skills for podcasting from expert insights as Tracy Hazzard welcomes back the ever-insightful Mark Herschberg of Brain Bump. As a serial guest on more podcasts than one can count, Mark brings a wealth of knowledge and experience to the table, making this episode a must-listen for anyone interested in the art of podcasting. Mark shares invaluable insights from his new article series, “Podcast Alchemy,” which delves into the intricacies of successful podcast guesting. Tracy and Mark’s conversation flows effortlessly, touching on everything from the nuances of guest-host chemistry to the dos and don’ts of being an effective podcast guest. They dissect common pitfalls, such as shotgun pitching and lackluster bios, while also exploring the various models of podcast monetization. Mark’s candid advice, coupled with Tracy’s astute observations, makes for a truly enlightening discussion that’s bound to resonate with both novice and seasoned podcasters alike. So, tune in to uncover the secrets of podcast alchemy and elevate your podcasting game to new heights!
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How Do Top Podcasts Stand Out? Exploring Quality, Content, And Depth With Kelly Smith Of Podcast Launchpad
Top podcasts stand out among the rest not just because they secured high rankings on major platforms. More importantly, it is because they always deliver value to listeners, improve their reputation, and invite relatable guests. Tracy Hazzard chats with Kelly Smith of Podcast Launchpad about the factors to consider in building a truly successful and influential show. They discuss the huge impact of host recommendations, the danger of podcast guests prioritizing their egos, and the red flags to look out for when vetting pitches. Kelly also explains how valuable it is when guests share the episodes they show up in, as well as the importance of having video content alongside your podcast audio.
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Customer Reviews
A must-listen!
Tracy is an engaging host with contagious energy! The guests she curates bring so much value, I truly do find myself "binge-ing" all Tracy's content. I looooove the conversational, kicked back tone and could listen to Tracy interview people all day!
Definitely worth your time!
The intro music is exciting!Tracy has the most amazing guest on her show is she is an EXCELLENT interviewer.
Learned so much!
Tracy is the go to expert for how to have a successful podcast. TRACY makes being a podcast host simple and possible. TRACY breaks down having a successful show into manageable steps that make everyone feel like a star!