36 episodes

We explore the volatility business owners face every day. During this time of economic crisis brought on by COVID-19, everyone is looking for answers. We hope to give you ideas for your recovery plan.

Catalytic Conversation offers you, the listener, the opportunity to gain insight from the experiences of others. Each guest shares with you key pivot points, “failures”, and how each navigated the many transitions of ownership.

Catalytic Conversations Wendy Dickinson Ascend

    • Business
    • 5.0 • 2 Ratings

We explore the volatility business owners face every day. During this time of economic crisis brought on by COVID-19, everyone is looking for answers. We hope to give you ideas for your recovery plan.

Catalytic Conversation offers you, the listener, the opportunity to gain insight from the experiences of others. Each guest shares with you key pivot points, “failures”, and how each navigated the many transitions of ownership.

    Consciously Profitable: Psychological Safety is a MUST

    Consciously Profitable: Psychological Safety is a MUST

    Recently I was a guest on Lauren LeMunyan's Spitfire Podcast.  Lauren and I are both coaches who work with executives to become consciously profitable.  The question is, how?

    Leaders who are executives and business owners have to keep up with legislation, maintain profitability to retain value within the company, and rely on people to make those things happen.  As if that isn't tricky enough, those leaders have to lead people who, in 2021, are dealing with the pandemic - working remotely and isolated, while dealing with the social reckonings of the lack of equity, inclusion and diversity.

    No one wants to be part of the problem.  Everyone wants to offer a solution.  What is a leader today to do?

    In this interview we talk about legislation that is in the Senate for committee review that will impact M&A activity for startups.  We also tie it to the questions that Victoria M. Grady poses in a recent article for leaders who want to be value added to their teams in transition.  Finally, we discuss our upcoming webinar, "How To Create A Psychologically Safe Team" on Monday, April 12th, 2021.  In this webinar we will discuss:


    What’s Working and What's Not in DEI Strategies
    The 4 Stages of Psychological Safety and What You Really Need to Pay Attention To
    The Next Steps to Building Your Inclusive Leadership Strategy

    Registration is free and available at consciouslyprofitable.com



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    • 37 min
    Goldilocks & The 3 Buyers: Interview with Dan Scherotter, Filament Business Advisors

    Goldilocks & The 3 Buyers: Interview with Dan Scherotter, Filament Business Advisors

    Picture this - you’ve worked for years to build your business.  You hope to retire in the next five or six years.  You will use the money from that sale to buy the family a relaxing cruise, invest some for retirement and finally, do what you want to do with your time.

    Sounds lovely, doesn’t it?  Unfortunately, for many who hold that dream dear, it doesn’t work out that way.  It happens for a lot of reasons.  Sometimes, the market conditions aren’t right.  At other times, owners get in their own way.

    Today you have the chance to get the insider view of the transaction at the point of choosing the best fit buyer.  Dan Scherotter, a broker and strategy consultant with Filament Business Advisors, has a background in the restaurant industry.

    Dan is a former chef and restaurant owner.  Dan has a finger on the pulse of the restaurant industry.  As a consultant and broker for Filament, Dan is going to discuss with me the unique aspects of selling a restaurant, asymmetrical buyers and how the past year has “laid the industry bare” structurally.

    First, you need to sit down and define your priorities.  What do I mean?


    Do you know what your financial outlook is?

    Can you afford to take an earn out or reinvest part of the proceeds of a sale?

    What are the tax implications of the sale for you personally?


    Many owners don’t know what they actually need to realize from the sale of their business.  Sounds crazy, doesn’t it?  But, it’s true.  I recently heard of an owner who thought (no data, just thought it) that he/she needed to walk away with $3M to be comfortable in retirement.  As it turns out, $2M was the magic number and that business sold and the owner was able to take an earn out for a larger purchase price based on forecasted earnings.

    Think about your other priorities:


    You want the company to stay in your town.

    You want the new owner to keep all of the employees for at least a year.

    You want to continue acting as part of the business development team.

    You want a seat on the Board.


    These requests are reasonable if they are presented in a professional manner and the owner has created a strong position as a valuable company.  The likelihood of those priorities being accepted depend on the value of the company, and the timing of the ask.  This is another incident where the right advisor is critical.

    Let us know what you think: Wendy Dickinson, Ascend Coaching Solutions, 804-372-7575, wendy@ascendcoachingsolutions.com; Dan Scherotter, Filament Business Advisors, 804-728-1553 dan@filamentbusinessadvisors.com



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    • 59 min
    The Wolf On Main Street: Interview with Michael Mitchell

    The Wolf On Main Street: Interview with Michael Mitchell

    Today we look at the process of selling your business.  You may hear of this process referred to as The Deal or the Transaction.  Your deal, or transaction, is the culmination of your years of hard work, blood, sweat and tears.  The amount of money you walk away with is dependent on a number of variables.  I hope that your biggest takeaway for my shows this month is that preparation is your key to successfully selling your business.

    Selling your business is a process.  Today, I want my guest to give you a peek at what happens behind the curtain of the deal.  I want you to be ready for the business colonoscopy.  I want you to be so prepared, so ready, that you don’t feel a thing!

    We’re going to talk about the things owners do that get in their own way, that they do wrong, or how they subconsciously sabotage the entire deal!  This happens all too often.

    KEY ISSUES: Problems You May Encounter:

    In my experience, these are the obstacles that owners don’t prepare for, lead through, or navigate successfully, during the transaction.

    1.   Owners don’t really know what their priorities are before they begin the transaction process.  It is too late to think about the well-being of your employees once the purchase agreement is signed.

    2.   Owners don’t think about who their ideal buyer is or what their attributes should be.

    3.   Owners don’t really know how much their business is worth.  Michael recommended the Goldilocks method - ideal price, acceptable price, minimally acceptable pricing.  It is very important to get the pricing right, to attract the interest that you want.

    4.   Owners have built the entire business around the owner.

    What You Need To Know - THE WHAT:

    Folks, you need to know what other companies in your industry and in your geographic area are selling for – I encourage you to do some market research.

    If you belong to an association, ask for the names of other owners who have successfully sold their company. Get in touch with them and find out what their experience was like and what they would do differently if they could have a redo.  I also recommend that you listen as closely to what isn’t said as to what is said in those conversations.

    Next, make sure you build relationships with advisors who have had experience as part of a deal team.  That experience will be a huge source of strength during the transaction process.

    Almost every deal has moments where the door opens to renegotiate the purchase price, or an accounting practice is questioned, etc.  you want your advisors to be calm, professional, and to add value to your position, not detract from the value of your company.

    Here are the steps that Michael outlined for your transaction:


    Get your business appraised.

    Talk to your accountant.

    Determine the kind of sale you will execute.

    The book of information is written.

    Advertising.

    Attracting and educating the buyers about your company.  NOTE: This is the time to get those prospective buyers to submit their personal finance documents and to sign an NDA.

    Letters of Intent are submitted and the top prospects are chosen.

    Due diligence begins.

    Purchase and sale agreements with terms and conditions are signed.  Transaction closes.

    Michael Mitchell, Business Research Group, Michael@brgbrokers.com, or 1-804-381-6667.  Visit Michael’s website here.







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    • 59 min
    Prepping your Business To Sell: Interview with Mike Metzger, Murphy Business Sales

    Prepping your Business To Sell: Interview with Mike Metzger, Murphy Business Sales

    A lot of you plan to sell your business one day.  However, the odds of successfully selling your business are against you.

    Did you know that there are ways to stack the odds of selling successfully in your favor?  Today Mike Metzger of Murphy Business Sales and I discuss the steps that you can take to prepare your business to go on the market.

    We look at the things that you can do to build value in your business.  We discuss the most common mistakes that business owners make when putting their business on the market.  Mike and I want you to know what you don’t know.  What you don’t know can definitely hurt your business.  Finally, Mike and I share our recommendations for steps that you can take to prepare your business to sell, and then integrate successfully once it’s sold.

    I think you’re going to want to take notes!

    SHOW OBJECTIVES: THE WHY


    4 out of 5 businesses that go up for sale, don’t successfully sell.

    Of the businesses that close the deal, 80% fail to integrate successfully.

    73% of business owners are unhappy with the results of the sale of their businesses 1 year out from the close.

    Over 60% of business owners are planning to use the proceeds from the sale of their business to fund their retirements.


    KEY ISSUES: Problems You May Encounter:


    Owners don’t really know how much their business is worth.

    Owners have built the entire business around the owner.

    Owners have failed to build value within their business - value to a prospective buyer, that is.

    Owners fail to run the business successfully once the transaction occurs.

    Owners don’t get the timing right.

    Owners don’t have the right advisors.

    Owners don’t have a communication plan for their team and word leaks.

    What You Need To Do - THE HOW


    Get a valuation by an independent source.

    Consult your financial planner to determine the amount you need to live comfortably in retirement.  Could you manage an earn out, or reinvest as minority owner?  If so, for how much?

    Develop relationships with a broker, attorney and accountant who have this kind of expertise.

    Take a 2 week vacation and don’t contact the shop.  Use this as a stress test. Anything that “broke” while you were gone was a weak point that needs shoring up.

    Find out what the steps are and what the process looks like for your business.

    Conduct an inventory, a cash flow analysis, account receivables over 90 days are considered a lost cause.  Collect on those ahead of time.

    Consider the “curb appeal”.  Clean and spruce up ahead of time.

    Prepare your team, and your customers, for transition.  It will cost you if your key performers/customers up and leave once the deal is closed.


    Resources:


    Mike Metzger, Murphy Business Sales, m.metzger@murphybusiness.com, or 1-804-617-6328.  Connect with Mike on LinkedIn here.

    Visit my website, to get your free downloads here




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    • 59 min
    Profitability: Savings on Fixed Costs with Mick Wienholt

    Profitability: Savings on Fixed Costs with Mick Wienholt

    COVID19, racial reckoning, economic uncertainty, the upcoming election….

    Each is a complex, impactful occurrence.  Together - the challenges keep every business owner ready to take up the fight, flight or freeze reaction in our reptilian brains.

    McKinsey recently reported that some industries will take up to five years to recover.  Others were able to pivot and navigate the new government recommendations with some success.  In the messy middle are those businesses that are working through the complexity one step at a time.  The small businesses have sustained most of the economic punches of this crisis.

    Each owner’s experience is different.  So, take what we talk about today with the knowledge that there is no silver bullet, or one size fits all or a magic pill.

    Key Issues - ​Owner Perspective:


    Impactful steps to improve the balance sheet, prune away the dead costs, and overall profitability.  This is beneficial to both selling and reinventing.

    Improve the company's retained earnings and position those earnings for potential ability to self finance.

    Prioritize and then execute fixed cost operations that can be achieved with a minimal amount of disruption, and maximum savings.

    Visit my website at www.ascendcoachingsolutions.com and DL my free PDF on  Four Steps to Pandemic Survival.

    Visit Mick Wienholt of Schooley Mitchell, at www.schooleymitchell.com/mwienholt, or email Mick at mick.wienholt@schooleymitchell.com.


    What You Need to Do​


    The Predictive Index reported recently that 39% of CEO’s have placed strategy development as their #1 priority.  The 2nd?  Talent Strategy.  And, the 2 are intertwined.
    Consider a change to the method of Depreciation - is there short term gain, or not?  (Selling the Business - NO) Does this option offer long-term gain?  (Reinventing the Business - Maybe).
    Could a change in the method of Amortization offer a reduction in fixed costs, and an increase in profit? (1) Full amortization - loan to zero at the last payment date, (2) Partial amortization - paying less over time with a closing payment of the final date, (3) Interest only amortization  - at the end of term principal is due,(4) Negative amortization - less than interest only with a large payoff.
    Look at your company’s Insurance policies: what would a short-term shop with the lowest cost provider and reduce benefits to minimal levels offer for Selling the Business, and for Reinventing the Business.
    Collect data on compensation throughout the company.  Look at Salaries: how would choosing to top grade all positions.  Segregate and identify candidates in the bottom 10%.  Designate those positions for separation or part-time and devise a plan to execute on that decision. This would be a benefit for those of you who want to sell the business. If you plan to reinvent the business, it may also be a benefit - weigh the implications.
    For your equipment rentals & leases: if you have multiple leases from different manufactures (1) consolidate leases with one financing agency.  This would be a benefit for both selling and reinventing the company.
    Consider reducing all back end expenses by 10% - run a cost/benefit analysis, then decide.




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    • 59 min
    Franchising: An Expert's View with Gus Iurillo

    Franchising: An Expert's View with Gus Iurillo

    Any business owner will tell you that owning your own business is a lot of work.  If you listen to stories of the how and why of different businesses, it will amaze you to hear the twists and turns that a lot of people have gone through to get to that place.

    Business owners are as varied as the different types of businesses.  They have different reasons for getting into business - some are moving away from a career they didn’t like, or are moving toward the start of a great idea.  They have different experiences with work, consuming products and financial resources. They also have different levels of tolerance for risk.

    But, how can you mitigate your exposure to risk?  Many believe that franchises are the way to go.

    Today we look at franchises with one the most successful franchise experts in the country, Gus Iurillo of The Entrepreneur's Source.  Gus will give us tips for choosing a franchise, and what to watch out for.

    Failure is possible.  Franchisees do fail.  You have the opportunity to determine what those possible failure patterns are and take steps to guard against them.  Here are just a few:


    Inept franchisees.

    Franchisee reluctance to follow the formula.

    Misalignment between the franchisee and franchisor.

    Lack of funds.

    Poor people skills.


    Gus has developed a process for his clients to follow.  He guides them through the decision making process.  Gus and his clients look for fit, adequate resources, support offered from corporate, etc.

    What You Need To Do - THE HOW


    Do your research.

    Know your numbers.  Determine the amount you are comfortable with risking.

    Look at the market, industry, and franchise ups and downs.

    Learn the lingo.

    Research the different franchises.  Determine which are the recession proof.

    Begin the application process.

    Set up your discovery day meeting.  Bring your questions along with your growth mindset.

    Apply for financing.

    Hire a reputable business attorney (I recommend Scott Simmons.) to review the contracts.

    Get the training and support you need to succeed.


    At this point, I have to recommend Gus Iurillo of The Entrepreneur’s Source.  Connect with Gus on LinkedIn here.  You deserve to succeed.  Set yourself up for success.

    Resources:


    “Why Opening a Franchise Business Is Better Than Starting Your Own”, Harsh Pancholia, March 26, 2017, entrepreneur.com.

    “Why Franchises Fail”, Richard Gibson, April 30, 2007, WSJ.

    “The Pros and Cons Of Buying A Franchise”, Jared Hecht, February 27, 2019, Forbes.com.

    “Guide To Buying A Franchise” by Marisa Sanfilippo, August 27, 2020, businessnewsdaily.com.

    Work The Bugs Out: Practices To Work In, & On, Your Business, by Wendy Dickinson, Publish: TBD.  Excerpt: Free Downloadable PDFs to work through.



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    • 59 min

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