The Engenius Podcast Engenius

If you had to choose the top 4 things to tell people about your industry, what would they be?   

Our podcast is taking a hiatus for a little while, but before we go on break, we wanted to leave you with Marketing's Fantastic 4. In our latest podcast, Engenius's Director of Accounts and CEO talk through the MOST important things you need to know about marketing. From knowing your audience to understanding your limitations - this candid conversation is full of wisdom about what things REALLY matter to successful marketing and what small businesses should consider as they move forward.   

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In our latest podcast, we’re discussing an ever more pressing topic: marketing during a recession.   

How do you plan well to market amidst an impending economic downturn? Should you cut your marketing spend? The answers, backed by Harvard data, may surprise.   

Listen in as Chris and Kory talk about marketing during a recession and the importance of seeing opportunity in seasons of economic upheaval.

You know you need a website, but what needs to go into it? How do you appeal to your user while still meeting your company’s needs for website functionality?

In our latest podcast featuring Director of Accounts, Kory Radford, we discuss the power of a Website Discovery and the importance of taking time before you build a website to ensure you’re focused objectively on your customer and your business goals.

In our latest podcast, we’re diving into the buyer’s journey--that epic (or sometimes brief) journey that every buyer takes before committing to buying your product or service. Why is it important to think about? Because knowing how your buyer interacts with you and your product or service can help you be strategic with your marketing and sales initiatives when and where it matters most: the sales funnel.

To help us dive in and explore this topic Chris is joined by Randall Stewart, Engenius’s Client Success Manager, who helps guide our new buyers and current clients through their own journey to selecting the services that matter most to their business success.

Everyone says social media is the place to be, but defining best practices for your organization can be difficult. What channels should you be on? What content is important? How frequently should you be posting? The questions seem endless. 

In our first-ever guest podcast, Lauren Kay Humphrey, Marketing Director at Pose Wigs, brings clarity to these questions in a candid conversation about social media. 

With years of experience in the social media world, LK, Samantha, and Chris talk through what channels exist today, what really matters to the user, and how you can make smart social media decisions for your organization whether you're a nonprofit, B2B group, or a B2C company. 

In Part I of our All About Google Ads podcast series, we took a dive into the basics of Google Ads and the overall digital advertising space. But how do you know if the ads you're running are working? How do you know if you're seeing a return on your ad investment?

In our latest podcast, Engenius' Digital Marketing Specialist Arianna Henry and CEO Chris Manley, dig into the nitty gritty of measuring success and determining if the ads you're running are truly helping your business succeed.