21 Handshake Marketing Podcast Sarah Hayes

Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. But what content should you create? We break it down into the top 10 FAQ's we get about content on the podcast today!
1) What are the different types of content?
2) What does it mean to be a content creator?
3) What is content creation on social media?
4) How do you create content?
5) What is content in writing?
6) Why is content optimization important?
7) How do you deliver content effectively?
8) What makes content interesting?
9) What does content curation mean?
10) Is content important for SEO?
Content generation is very important in your digital marketing strategy - but it comes down to creating the right content for the right audience… who will encounter it at the right time!
Show notes: https://mainsite.21handshake.com/podcasts/ep-87/

Watch: https://youtu.be/25SIhCODRUM

When we work with our clients and dive deep into their social accounts - the first thing I love to talk about first is social media goals. I think a lot of businesses jump onto social media - but then they have no clue why they are there except for the reason that someone told them they should be! So they post and don’t see any traction, get frustrated and then just stop. Social media can be very effective when you have the right goals in place! Listen to our episode to determine what your goals should be for:
-Listening
-Influencing
-Selling

Download a free PDF about social media goals in the show notes!
Show notes: : https://mainsite.21handshake.com/podcasts/ep-86/ ‎


Watch video: 

https://youtu.be/IakcA-k_XGs

In this episode we talk about why you should do a website audit then go over some specific steps on how to do that! We love to tell our clients, a website is not a one and done type of deal- you should always be working to improve it with fresh content, test your user experience and of course improve SEO. There are 3 main benefits of a website audit:  ✔️Website performance optimization  ✔️Search engine optimization  ✔️Conversion optimization
Get your free website audit checklist in the show notes: https://mainsite.21handshake.com/podcasts/ep-85/
Watch the video: https://youtu.be/tuMHtqE40io

In the episode we go over top questions we receive about our digital marketing process! Those questions include: ✔️How Long Does it Take? ✔️What If My Budget is Small? ✔️I Don't Have a Marketing Team, Does this Still Work? And more! Listen as we dive into our process and answer your questions!
Watch the Video: https://youtu.be/PBSjuXLS0_A  
Read the Show Notes:  https://mainsite.21handshake.com/podcasts/ep-84/ ‎

Today we’re talking about brand assets – and how to align all the assets your business has! This is a particularly important step for growing businesses to take, and also one of the most satisfying. Far too many businesses think that their marketing is just hit or miss, or that that they need to keep coming up with new ideas. Auditing your brand assets is all about gathering all your content and seeing just what it can become!

For companies that already have a marketing system in place, auditing plays another very important role: It helps businesses take a look at all their different content and make sure it’s all consistent – matching tone, product info, promises made, even colors and visuals. This keeps all marketing content on the same page, and shows exactly where the brand is at. It’s especially vital for companies that may have changed content strategies or logos a few times in the past but haven’t really thought about it.

Find all show notes: https://mainsite.21handshake.com/podcasts/ep-83/
Watch: https://youtu.be/lCVCGfLFcX8

Your brand is more than your logo! It absolutely is your logo, the colors you use, and your tagline, but it’s also a lot more than that. Essentially, your brand is everything that people know about you when you open communication with them. In our podcast, we’re walking through a little brand workshop using 21 Handshake as an example, so you can really get an idea of what that means. We will go over these exercises: ✔️Describe your brand in one sentence! ✔️How do you think your brand makes people feel? ✔️What value does your brand promise people? ✔️What peers does your brand have? ✔️Ultimately, what are you proud of? 

Watch the show! https://youtu.be/Wwx0K2fJn_g

Show notes: https://mainsite.21handshake.com/podcasts/episode-82/