63 episodes
Trndsttrs Media Podcast Trndsttrs Media
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- Business
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4.6 • 28 Ratings
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The voice of trndsttrs exists to highlight, showcase, and capture actionable advice on becoming a trndsttr.
Our wish is to equip you with the knowledge to set trends in your own practice by learning from today's trndsttrs.
Join us on our mission to educate, disrupt markets, fuel innovation, and ultimately, set trends that move us forward. Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
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The Social Glo-Up: Strava
Strava connects millions of runners, cyclists, hikers, walkers, and other active people through the sports they love - tracking their activities, distance, time, and more!
I personally use it to track all of my runs and the occasional walk with the dogs.
Here's what we would do if we were running Strava's social media 👇
1. Social Media Takeovers
This 2015/2016 trend took social media by storm but seems to have disappeared overnight.
Strava should look at active community members and cross-reference to find them on social media.
They should then let popular content creators "takeover" their account for the day to highlight their own day in the life.
This should be runners, cyclists, surfers, you name it!
2. Content Series: 'Footrace'
Kids on the playground are always racing to determine the grade school 'hierarchy'.
Let's prompt strangers on the street to race against us.
What could be better than capturing an unprepared 40-yard dash?
(Sidenote: Every family vacation my brothers and I do our annual 100-yard dash to determine the fastest brother.
23 years later, I've yet to lose.)
3. Physical Health > Mental Health
A Gen Z trend we've seen is all around #HotGirlWalk or #MentalHealthWalk.
The promotion of walking to "get the vibes right".
There's a plethora of data to support the number of steps you take daily and your overall happiness and well-being.
Strava should lean into the education and information of going for a quick jog or a 10-minute walk to get the mind right.
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What would you do for Strava?
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The Social Glo-Up | MVMT Watches
On today's episode, Aleks & Jake share what they would do for the iconic MVMT brand that so many Gen Z grew up with.
What would you add?
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The Social Glo Up | MUD\WTR
In this episode of the Social Glo-Up, Jake Bjorseth and Aleks Stojanovic dive deep into the social media analysis of the beverage brand MUDWTR.
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Retail + Influencer Marketing | Featuring. Joshua Linden
Today's podcast is the audio from our Weekly LinkedIn Live Event, this week featuring Joshua Linden to discuss how retailers can work alongside influencers to create next-gen in-store activations.
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The Social Glo Up | AirBnb
Welcome to the 'Social Glo Up' hosted by Aleksei Stojanovic & Jake Bjorseth sharing the strategies they'd deploy running specific brand social accounts.
Today, we take a look at a strategy for AirBnb.
Enjoy :)
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The 4 Factors That Impact a Brand's Ability to Reach Gen Z
There are 4 factors that impact your ability to understand and reach Gen Z above all others.
These aren't just tactics and strategies like TikTok, user-generated content, influencer marketing, and more...
These are fundamental truths that require buy-in from leadership to drive true change.
Let me know what you think!
Contact us: https://www.trndsttrs.com/
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Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
Customer Reviews
SIX STARS!
A MUST LISTEN IF YOU WORK OR WANT TO WORK IN MARKETING!
Awesome Pod
This podcast is incredibly informative!! Keep it up team!!
Gen Z First
The first podcast that truly brings Gen Z to the forefront!
#GenZ