126 episodes

Weekly English/Dutch podcast about Conversion and Customer Experience Optimization in which psychologist Guido X Jansen invites a different guest each episode about their work in CRO (or related fields) and current developments. All to keep you up-to-date and full of inspiration for your own optimizations!

CRO.CAFE Podcast Guido X Jansen

    • Marketing

Weekly English/Dutch podcast about Conversion and Customer Experience Optimization in which psychologist Guido X Jansen invites a different guest each episode about their work in CRO (or related fields) and current developments. All to keep you up-to-date and full of inspiration for your own optimizations!

    [NL] Data architectuur, Splunk en ITP

    [NL] Data architectuur, Splunk en ITP

    Jos IJntema is ooit met google analytics en tag manager begonnen bij Storm digital, heeft een paar jaar gefreelanced en is 3 jaar geleden met een zakenpartner het bedrijf Grain gestart. Met grain helpen ze bedrijven om hun online data architectuur te optimaliseren en hebben ook tools gemaakt die ons leven als CRO specialisten weer een stukje makkelijker moeten maken en over die tools gaan we het vandaag hebben!

    • 45 min
    [EN] Why empathy is probably the most important skill for any CRO pro

    [EN] Why empathy is probably the most important skill for any CRO pro

    Today we are going to discuss Why empathy is probably the most important skill for any CRO professional and we’ll be doing that together with CRO specialist Amrdeep Athwal from the UK.

    • 44 min
    [EN] Why statistical knowledge is still crucial when running experiments

    [EN] Why statistical knowledge is still crucial when running experiments

    What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of Analytics-toolkit.com and author of the book "Statistical Methods in Online A/B Testing".

    • 43 min
    [EN] Datascience can do what?

    [EN] Datascience can do what?

    This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com).

    In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that.

    Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands.

    • 30 min
    [EN] Things that are always broken in Analytics

    [EN] Things that are always broken in Analytics

    This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands.

    • 30 min
    [EN] Building and scaling your (CRO) agency

    [EN] Building and scaling your (CRO) agency

    This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands.

    This session is with
    * Stephen Pavlovich, CEO from Converison.com
    * Daniel Markus, Co-founder at ClickValue

    • 22 min

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