The Busy Bays Podcast Repair Shop Websites

If you are currently recruiting, or ever plan to recruit, techs, service advisors or office staff at your shop, you don't want to miss this podcast.



We do a deep dive with Chris Lawson, founder of Technician Find, into all things recruiting for auto repair shops.  We asked Chris about job ads, how to expand your reach for candidates, the role that culture plays, and
more.



Listen now to hear Chris's enlightening insights and to increase your success in finding employees who will be a great fit for your shop!



To learn more about Repair Shop Websites, please visit https://www.repairshopwebsites.com/.



To learn more about Technician Find, please visit https://www.technicianfind.com/.

Have you lost a technician or two recently that left for more pay? Was it really the pay?



When an employee brings up pay or leaves for pay it most often means, "you are going to have to pay me more money:


To put up with this crappy work environment
To work these hours with no flexibility
To work with these people



Gallup's study shows that engaged employees need a 31% pay increase to even consider taking a job somewhere else


In this podcast we talk about the five best predictors of employee retention and a number of things that you can implement in your shop to help you engage your employees.



For additional information see https://www.repairshopwebsites.com/pay-probably-isnt-the-reason-you-are-losing-techs/.

Your auto repair shop should be on Instagram. In this podcast we share the data on consumer use and the changes that Instagram recently made to help local businesses get discovered.



Then we detail three levels of Instagram involvement depending on your ability to dedicate time and resources. Level 1 doesn't require a lot and it's well worth the investment of time.



Listen now to better understand why it's important to be on Instagram and how you can get the biggest bang for your buck by utilizing the platform.



For more information, visit https://www.repairshopwebsites.com/instagram-is-now-a-necessity-for-auto-repair-shops/.

ABC - Architecture, (Back)Links and Content

This episode covers the fundamentals of Search Engine Optimization for auto repair shops.  It includes things to look out for and actions you can take to help your website rise to the top of the organic search listings.

In this episode we simplify these concepts to make them as straightforward as possible.  There are far too many marketing and SEO experts who try to overcomplicate these concepts to justify the exorbitant fees they charge small businesses. We take the opposite approach.

For additional content created to help auto repair shops, please visit our blog at https://www.repairshopwebsites.com/resource-center/repair-shop-advice/.

Apple recently announced the release of Apple Business Connect.  Apple Business Connect is similar to the Google Business Profile,  and would be found on Apple Maps...but it doesn't stop there.  In the announcement, Apple said it would also be used in messages, Siri and other apps.

What does Apple Business Connect include?  What is the potential audience?  Are there any early results?

We'll cover all of that and more aspects of how Apple Business Connect can be leveraged by auto repair shops.  Listen now!

How many consumers read reviews? How many reviews do they want to see before they’ll consider your shop? What do they do after reading reviews?

How likely are consumers to leave a review after being asked to by a local business? How do they prefer to be asked? Why do they write reviews for local businesses?

Learn the answers to all those questions and more with this deep dive into the recent survey of 1,300 consumers. If you’ve been hesitant to ask happy customers for reviews this should give you a new perspective!