Digital Marketing for Companies Arnie Singer

In my last episode I discussed the 8 elements of an effective business proposal including:

1. Cover Page

2. Objective

3. Scope of Services

4. Process

5. Timeframe

6. Pricing

7. Terms

8. Signature or Acceptance Section

In this podcast episode I’ll go through some extremely important things related to getting your proposal accepted and winning more business.

If you want an easy way to write your own business proposals, please check out Propfire.com.

In my last episode I discussed the 8 elements of an effective business proposal including:

1. Cover Page

2. Objective

3. Scope of Services

4. Process

5. Timeframe

6. Pricing

7. Terms

8. Signature or Acceptance Section

In this podcast episode I’ll go through some extremely important things related to getting your proposal accepted and winning more business.

If you want an easy way to write your own business proposals, please check out Propfire.com.

Do you want to know how to write an effective business proposal?

In this podcast episode I’ll go through the steps you need to write a winning business proposal.

Here are some of the things I’ll cover:

1. Cover Page

2. Objective

3. Scope of Services

4. Process

5. Timeframe

6. Pricing

7. Terms

8. Signature or Acceptance Section

If you want an easy way to write your own business proposals, please check out Propfire.com.

What is the Google Ad Grants program?

Google Ad Grants is part of Google For Non Profits, a program created by Google to help non profit organizations. As part of the program Google gives qualified non profits $10,000 per month ($329 per day) in Google Adwords ads. That means a non profit using the grant can display $329 worth of Adwords ads to drive visitors to its website each day. The maximum bid for a keyword or phrase is $2.

Do you need this Google Grant?

Will having an extra $10,000 a month in advertising help your non profit? Just about every non profit can benefit from some free advertising, but some will benefit more than others.

If you represent a cause that appeals to a relatively large audience that isn’t concentrated in a small, very local geographic area, then Google ads can drive visitors to your site who are interested in your cause but who otherwise might never have heard of your non profit. Once they’re on your website you’ve got the opportunity to educate about your cause, add them to your mailing list or even get an immediate donation.

The Google Ad Grant gives you the opportunity to get exposure for your organization that you would otherwise no be able to do without paying for it. Let’s face it, no one wants to spend donation dollars on advertising. With the Google Ads Grant, you don’t have to, at least on Google.

How do you qualify for the grant?

To qualify for the Google For Non Profit program you must be registered as a 501C3 with the IRS (or your country’s respective regulatory body) and have a website. You also need to register your non profit with techsoup.org and be located in the US or other eligible countries.

Setting up Adwords

Once you’re approved (which usually takes a day or 2) you’ll have to create an Adwords account and a campaign. Then you’ll need to choose your keywords and write your ads. Once your ads are approved they’ll start appearing for relevant keyword searches.

Your ads can only contain text (no images) and they’ll only show up on Google search result pages (not on Google’s Display Network). They’ll also show up below ads that are being paid for with real cash (not grants). Depending on your particular cause, there might or might not be paid ads. But even if there are, if you play it smart you’ll be able to spend your budget even with the paid competition.

The beauty of Adwords is that it gives you the opportunity to display your ad at the exact time that someone is searching for your particular keywords.You can easily blow your entire budget each day on getting irrelevant traffic with the wrong keywords. That’s why you want to make sure you choose the right keywords that are directly relevant to your non profit.

Just because your ad shows up at the top of the Google search results page doesn’t mean users will click on it and reach your website. Your ad copy needs to be engaging or interesting enough to convince users to click on it. Google helps figure out which of your ads is working best and shows that one more often. The higher your click thru rate the more Google will show your ad as opposed to your competitors for the valuable ad space.

Each ad received an Adwords Ad Rank which Google calculates based on your bid and your ad relevance. Google takes your Ad Rank into account when deciding which ad to display and in what position (at the tope of page 1 or down on page 3). While there isn’t much you can do about your bid (it’s set at $2), you can improve your Ad Rank by choosing relevant keywords, writing good ad copy and creating a relevant l...

In a previous post I showed you how to use Linkedin as a sales prospecting tool to generate new leads. The primary technique revolved around locating your target customers, finding their email address either on Linkedin or with another tool, and then contacting them either via an email campaign or by messaging them directly on Linkedin.

I also mentioned that you can use Linkedin to expand your network and extend your reach through organic posting, sharing and commenting. In this post I want to dive deeper into this topic and tell you exactly how to actually do it.

Linkedin is fundamentally a social media platform, meaning that it’s designed to allow people to share status updates, original posts and other published posts. Therefore, you’d assume that if you post and share interesting content, you’ll have a good chance of getting noticed by people in your own network and beyond. Unfortunately,  you’d be making a wrong assumption.

The truth is that the chances that more than a few people will end up seeing the stuff you post or share are pretty slim. The reason for that is because Linkedin’s algorithms decide who will see your posts, and they are much more inclined to display posts that they feel will get lots of engagement and that will keep users on the platform.

So users who are already getting lots of engagement on their posts, like influencers, are more likely to get love from Linkedin while the overwhelming majority of users get to hear the sound of crickets. In addition, posts linking out to external websites are less likely to be displayed than posts without links, because Linkedin wants to keep its users on the platform.

The only way to ensure that people will see your posts (the “right” people) is to pay for that privilege, which is exactly what Linkedin would prefer that you do. That’s how they make a good chunk of their revenue: advertising.

But this post is about using Linkedin for your business organically — without paying for advertising. And although that’s become increasing very difficult, there are still things you can do to give yourself a fighting chance at getting yourself or your business noticed on Linkedin.

Comment on other people’s posts.

This is what they mean by engaging. Take part in conversations on posts by influencers in your industry, but try your best to add some value and sound intelligent.

Asking relevant questions is a great way to get involved and show people in your industry that you exist. They’ll start checking out your profile and maybe even reach out to connect. You can do the same. In this way you’ll slowly expand your network and start positioning yourself as a thought leader.

Write interesting posts without including links

You don’t always have to be promoting an article or blog post. Just operate within the Linkedin platform. Add value to it by writing stuff that people will actually find interesting, and Linkedin might just reward you with some exposure.

The more time people spend on Linkedin, the more money it can make, so if you can help them do that by creating content that people want to read and engage with, then they will love you for it. Maybe not right away, but eventually, as they see you getting more engagement.

Share content written by influencers and tag them in your post.

Everyone loves recognition and even popular influencers like having their content shared. If you tag them in your post, they might share that post with their own audience. I’ve done this before with success. It does work. No, not every time or even most of the time. But I’ll take once in while.

In this podcast episode I’ll go through the steps you need to take to start a new web project. I’ll use, as an example, my own project that I just launched  — Jewish Wisdom.

Here are some of the things I’ll cover:



* Choosing a domain name

* Getting your domain name

* What makes a good domain name

* Where will your website live

* Setting up Google Console and Bing Webmaster tools

* Getting links

* Content, Content, Content