85 episodes

Discussions with some of the best and brightest business minds in Fort Collins, around Northern Colorado, and beyond, hosted by Nick Armstong of WTF Marketing. Find more resources for your biz at: FoundedInFoCo.com.

Founded in FoCo Podcast Founded in FoCo Podcast

    • Business

Discussions with some of the best and brightest business minds in Fort Collins, around Northern Colorado, and beyond, hosted by Nick Armstong of WTF Marketing. Find more resources for your biz at: FoundedInFoCo.com.

    Dayle Wickizer - Intentional Results - Founded in FoCo Podcast

    Dayle Wickizer - Intentional Results - Founded in FoCo Podcast

    Dayle Wickizer is the CEO and founder of Intentional Results Consulting. With a rich background in executive operations management, she plays the vital role of a fractional Chief Operating Officer (COO), providing part-time executive support to businesses. Her expertise lies in helping leaders execute their strategies, optimize operations, and scale their businesses effectively. Wickizer's experience encompasses corporate-level operations, general management of smaller companies, and running her own solo operations, bringing a wealth of knowledge and practical tips to visionaries and business leaders.

    In this insightful episode of the "Founded in FoCo" podcast, host Nick Armstrong is joined by Dayle Wickizer, who shares her expertise as a fractional COO. The engaging conversation delves into the nuances of assisting small to medium-sized businesses in achieving operational excellence and navigating the challenges unique to smaller ventures. Wickizer advocates for a hands-on approach to helping leaders turn their visionary ideas into successful executions through customized strategies, policies, procedures, and automation.

    The episode further explores how Wickizer's corporate expertise translates into strong fractional COO work, aiding businesses without the budget for a full-time operations manager. She emphasizes the importance of aligning leadership philosophies, communication styles, and business goals to ensure a fruitful collaboration. The discussion pivots to the potential of AI technology integration in daily operations and the literacy skills necessary for entrepreneurs to stay competitive in an ever-evolving landscape.

    Learn more about Dayle's work at: https://www.intentionalresultsco.com/

    The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

    • 26 min
    Sara Rosinsky - Shiny Red Copy - Founded in FoCo Podcast

    Sara Rosinsky - Shiny Red Copy - Founded in FoCo Podcast

    Sara Rosinsky is the talented and experienced copywriter behind Shiny Red Copy. Having been in the advertising industry since the days when horses were a primary mode of transportation, Sara has honed her craft to perfection. She's a sole proprietor who helps businesses reach their customers via clear messaging and brand articulation. She has a rich background that includes starting in advertising by creating and distributing self-promotional posters, which led to a multifaceted career in advertising, corporate messaging, and now, running her own copywriting firm.

    In this episode of the Founded in Foco Podcast, host Nick Armstrong sits down with Sara Rosinsky, a seasoned copywriter from Shiny Red Copy. They delve into the intricacies of copywriting and how it impacts businesses in the digital age. Sara shares her wisdom on the importance of crafting one's message before speaking out loud. Through the engaging conversation, listeners get to uncover her journey from hanging posters in Boston's Back Bay to becoming an influential voice in copywriting.

    Learn more about Sara's work at: https://www.shinyredcopy.com/

    The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

    • 17 min
    Diana Rogers Jaeger - Leadership and Confidence Coach - Founded in FoCo Podcast

    Diana Rogers Jaeger - Leadership and Confidence Coach - Founded in FoCo Podcast

    Diana Rogers Jaeger is a seasoned consultant adept at propelling organizations and individuals toward their maximum potential. She lends her expertise through her company, Love to Appreciate Consulting, with a focal point on leadership development as well as employee engagement and retention. Diana crafts strategic solutions that honor the symbiotic relationship between businesses and their workforce. Her modus operandi is crafting win-win scenarios that fuel both the thriving business environment and the satisfaction of employees. In addition to her consulting work, Diana is a published author with a passion for instilling confidence and building a culture of appreciation within the workplace.

    In this episode, we dive into the intersecting worlds of effective leadership, business culture, and employee growth with special guest Diana Rogers Jaeger. Diana, with her rich background in organizational consulting, voices her insights on how to cultivate an environment conducive to employee retention and mutual success.

    Diana discusses the nuanced approach necessary for fostering a robust company culture – one that is adeptly tailored to the size of the business, be it a nine-person team or sprawling corporate entity. She emphasizes the need for leaders at all levels to exemplify values that create a palpable sense of belonging and purpose. Furthermore, Diana sheds light on the transformational power of cross-training and peer-to-peer appreciation, pivotal for nurturing employee relationships and collaboration. The conversation also takes an inspiring detour into the realms of personal growth and development, where Diana introduces her book, strategically crafted to enable individuals to create unlimited confidence.

    Learn more about Diana's work here: https://lovetoappreciate.com/ and https://createunlimitedconfidence.com

    The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

    • 25 min
    Abby Veliquette - Sequoia Leadership Group - Founded in FoCo Podcast

    Abby Veliquette - Sequoia Leadership Group - Founded in FoCo Podcast

    Abby Veliquette is a seasoned coach and consultant based in Fort Collins, Colorado. She is the founder of Sequoia Leadership, where she specializes in helping organizations, teams, and individuals focus on both the "how" and "what" of work. With a lifetime interest in leadership, Abby holds a background in nonprofit leadership, organizational communication, and a PhD in organizational learning, performance, and change. For over a decade, she has dedicated herself to supporting leaders in their personal growth, with a recent focus on emotional and mental intelligence development.

    Nick Armstrong converses with Abby Veliquette, an expert in leadership development, about the transformative power of emotional intelligence and self-regulation. The discussion navigates through Abby's approach to cultivating conscious leadership and her passion for guiding individuals towards better conflict management and enhanced team dynamics through Sequoia Leadership.

    Abby's journey from an inherent interest in rallying people towards a goal, to studying nonprofit leadership and organizational development, sets the backdrop for her philosophy that how leaders do things is as crucial as what they do. She emphasizes the trend of leaders seeking growth in emotional and mental intelligence – a trend underpinning the need for personal and professional evolution amidst challenging times.

    The conversation further delves into the practices of self-awareness and mindfulness, the physiological dimensions of stress responses, and strategies for fostering a more grounded and intentional presence in both personal and professional realms. Abby frames her work around building 'mental muscles' and, throughout the episode, offers a wealth of insights into how leaders can develop habits to navigate and mitigate self-sabotaging behaviors effectively.

    Learn more about Abby's work at: https://www.sequoialeadership.co/

    The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

    • 22 min
    LeAndra Foster - Profitability and Entrepreneurship Coach - Founded in FoCo Podcast

    LeAndra Foster - Profitability and Entrepreneurship Coach - Founded in FoCo Podcast

    LeAndra Foster is an esteemed expert in the field of profitability coaching and entrepreneurship. Her experience includes guiding fellow entrepreneurs in recognizing and correcting profitability issues within their businesses. She is known for her strategic approach to addressing business needs from the ground up, akin to Maslow's hierarchy of needs but applied to business processes. LeAndra has recently taken on the role of a track captain for the Founded Infoco Podcast, expanding her influence within the entrepreneur community by shaping educational content that resonates with solopreneurs and freelancers.

    LeAndra returns to discuss innovative strategies for entrepreneurs, drawing from her expertise in profitability and business coaching. With host Nick Armstrong, she delves into the common misconception that marketing is the ultimate solution for business growth, emphasizing the importance of rectifying profitability before seeking revenue expansion.

    LeAndra Foster shares her journey from guest speaker to track captain, highlighting how she leverages her expertise to shape the Freelance Solopreneur track at the Founded Infoco event. She advocates for a practical approach to addressing business needs by focusing on one area at a time, drawing parallels with the hierarchy of needs concept. This episode is rich with discussions around profitability secrets, trends for freelancers and solopreneurs, and the importance of investing in educational resources. SEO keywords such as entrepreneurship, business coaching, profitability, solopreneur track, and marketing mistakes are woven into the episode's fabric, providing listeners with actionable insights to enhance their own business endeavors.

    Learn more about LeAndra's work at: https://www.elanlyfe.com/

    The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

    • 21 min
    Stefanie Merrell and Nick Peterson - Work-Based Learning - Founded in FoCo Podcast

    Stefanie Merrell and Nick Peterson - Work-Based Learning - Founded in FoCo Podcast

    Stefanie Merrill is the K-12 Work Based Learning Business Liaison for the region, whose role involves substantial interaction with businesses every day. With an extensive background in education and business partnerships, Stefanie is dedicated to enhancing the relationship between high school students and the business community by facilitating work-based learning opportunities.

    Nick Peterson serves as the Community and Business Development Coordinator for the Poudre School District. His expertise lies in bridging the gap between educational institutions and businesses, ensuring that students gain real-world experience and the necessary skills to thrive in the workforce. His role is pivotal in making the school systems more accessible and beneficial for students and the business community alike.

    In this episode of the Founded in Foco podcast, host Nick Armstrong sits down with Stefanie Merrill and Nick Peterson to delve into the concept of work-based learning and its impact on students and the business community. The discussion offers an intriguing glance at how local businesses can integrate high school interns into their operations during the school day, disproving common misconceptions and exploring the plethora of benefits this collaboration provides.

    Stefanie and Nick shed light on their work in forging partnerships between businesses and educational institutions, presenting their NoCo collaborative as a beacon in the community for connecting talented high schoolers with real-world business experiences. They discuss the benefits of internships for both businesses and students, the flexibility and potential of work-based learning, and provide insightful strategies for businesses to set up successful internship programs.

    Learn more about the work-based learning program at: https://www.psdfutureready.org/ and https://www.psdschools.org/CTE

    The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠https://wtfmarketing.com⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠https://foundedinfoco.com

    • 30 min

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