The Anti-Social Chat Show Anti-Social Chat Show

In the latest non-scripted episode of The Anti-Social Chat Show, we tackle the controversial subject of big egos in business (and even cover Hansel & Gretel).

Yep - we've all got an ego - and without going all Freudian we discuss:

➥ The difference between self-confidence and hubris and how it can lose you clients

➥ How ego can affect your positioning, offer and pricing

➥ The role of ego in the route from a corporate career to entrepreneurship

➥ Why what you did that worked before may not have relevancy now

➥ Too much focus on the outcome and not processes.

➥ How control can kill a project and the importance of listening

➥ And much more.

As per usual we don't hold back!  

We are looking for your input on this one - so grab the beverage of your choice and have a listen...

Links mentioned in the show:

The Copywriter Facebook Group - https://www.facebook.com/groups/TheCopywriter/

The Copywriter Community & Directory - https://community.kreativcopywriting.com/

VIP Resource Library - https://ttmko.me/resource-library

In the latest episode of The Anti-Social Chat Show, we discuss Bro Marketing.

In the show we cover:

➥ Bro Marketing – what it is and how to identify it in the wild.

➥ Eleanor uses the F Word (fu….nnels) and talks about unrealistic promises.

➥ Tara talks big houses and fast cars and why at heart she is a rock-steady Eddie.

➥ Eleanor gets hot under the collar about Boiler Room Operations and high-pressure sales tactics.

➥ Tara tells us about ‘getting to the ick’ and why she does not discount.

➥ We discuss why we don’t like ‘valued at’ prices and inflated, unsustainable brand strategies.

➥ We uncover friction points that stop the sale at the ‘add to cart’ stage and who the real winners are when it comes to funnel software and bro marketing tactics.

➥ Eleanor talks about scarcity, why it works and its real purpose (it’s not what you think).

➥ Tara tells us about binge buying, relationship marketing and why she is anti-funnel.

And lots more!

Over to you:

What are your thoughts about bro marketing’? Has it worked for you? Love it, hate it? Would love to know your thoughts.

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Find Eleanor at Kreatív Copywriting

Replace your funnels with MemberVault

We are all told that: ‘Your why is important’, but do people actually hire you based on it?
In the latest episode of The Anti-Social Chat Show we lift the veil on ‘your why’ and discuss the other factors that go into the hiring and buying equation.
In the show:
➥ Tara gets facetious over fluff and mentions the one main reason why people hire her (Hint: it begins with a T).
➥ Eleanor considers if ‘your why’ has been misinterpreted by some and brings the intellectual weight of Aristotle into the discussion.
➥ We discover why Tara’s value-driven signature solution gets prospects asking more relevant questions (regardless of their why).
➥ Eleanor discusses core values and branding and why the number of pre-sale touchpoints may be more than you think.
➥ We discuss how highlighting ‘a new mechanism’ can be powerful and the direct correlation to copywriting.
➥ We also cover the one thing most people want from you, plus greenwashing, profit and the impact on ‘your why’.
And lots more!
Over to you:
What’s ‘your why’? Have you ever been hired based on ‘your why’? What about your how? Would love to know your thoughts.

Is running a FB group right for you? On the latest episode of The Anti-Social Chat Show we discuss all things Facebook (and also have an unlikely gate crasher on the show). 

We cover:

➥ The reopening of The Copywriter Facebook Group

➥ Is building a community on Facebook a good idea?

➥ Tara’s love of video and how it can help with your messaging

➥ Relationship marketing vs sales funnels

➥ Tara’s fear of Facebook groups

➥ Things you need to be aware of when building a community on Facebook

➥ Facebook pages and retargeting – what you should know 

➥ Facebook's new delete history feature and what it means for users and advertisers alike

➥ Why there will always be people ‘pushing the envelope’ in groups and what you can do

➥ The power of community – is the future private?

➥ Why lifetime value beats quick wins

And lots more!

Mentioned in the show:


Join The Copywriter Facebook Group and get involved in the copywriting conversations
Sign up for a free MemberVault account to run your courses

In the latest episode of The Anti-Social Chat Show we discuss self-promotion for introverts.
We cover:

➥ The Law of Visibility – If it ain't seen it won’t sell
➥ When self-promo can feel icky and what to do about it
➥ Eleanor explains why there is safety in numbers and how this can help introverts
➥ Tara puts things into context and explains why ‘helping’ helps
➥ What you can gain by moving away from pain
➥ Why ‘Show, don't tell’ works for wallflowers
➥ The flip side of being an extrovert
➥ Letting go of fear and getting out of your comfort zone
➥ Tara tells tales out of the shower...and why it’s important
➥ Eleanor explains why you should jump off the bandwagon and why video doesn't work for everyone (gasp!).

And much more... 

 

This week on The Anti-Social Chat Show we cover:

What does it mean to pivot, reset or transition in your business and when is the right time?

➥ Eleanor provides some funnel tips for testing before you rebrand

➥ Tara goes to the parts other people don’t like to reach with research

➥ Why pivots can be like stepping stones

➥ Tara tells a true intriguing story of a market testing move

➥ Eleanor talks about reset and run

Have you changed direction in your business?  We would love to hear your story.